Comparison Summary
This comparison report of Ontraport Marketing Automation vs. Oracle Responsys is based on a specific set of business needs and context. The comparison uses 4106 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Ontraport Marketing Automation and Oracle Responsys
Ontraport Marketing Automation, Oracle Responsys, ActiveCampaign, GetResponse, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Ontraport Marketing Automation covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.
Oracle Responsys focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Segmentation And Targeting with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Ontraport Marketing Automation
Focus area
Ontraport Marketing Automation is better than Oracle Responsys for
Software Failure Risk
Oracle Responsys
Focus area
Oracle Responsys is better than Ontraport Marketing Automation for
Software Failure Risk
About
Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle
Oracle | Integrated Cloud Applications and Platform Services
Age
2006
1977
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
99
56
Total Goals
(we found evidences for)
14
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase customer life time value
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Improve digital and social presence
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Improve brand engagement
-
Improve internal communications
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Build brand awareness
- See 11 more
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Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Grow market share
-
Scale best practices
-
Improve visibility
-
Increase customer life time value
-
Improve stakeholder relations
-
Improve digital and social presence
- See 9 more
Top Channels
Channels Used
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e-mail
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promotions
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mobile
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text SMS
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website
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social media
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user generated content
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blogs
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mobile app
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offline
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display advertisement
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phone calls
-
point of sale
-
video
-
on premises
- See 12 more
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e-mail
-
promotions
-
mobile
-
text SMS
-
website
-
social media
-
user generated content
-
blogs
-
mobile app
-
offline
-
display advertisement
-
phone calls
-
point of sale
-
video
-
on premises
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
