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Compare Mixpanel vs Kissmetrics

Comparison Summary

For Mixpanel vs Kissmetrics comparison, Our AI algorithm looked at 7362 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Mixpanel and Kissmetrics to solve their respective business needs.

Pros and cons of Mixpanel and Kissmetrics

Mixpanel is more suited to businesses that require Engagement Management with Website and Products & Pricelist Management where as Kissmetrics is focused towards Engagement Management with Website and Campaign Management .

Both Mixpanel and Kissmetrics are Digital Analytics software, peers recommend Mixpanel for products & pricelist management and advertisement where as Kissmetrics is more known for social media analytics and social media management .

logo Mixpanel

Focus area

Mixpanel is better than Kissmetrics for

Software Failure Risk

  • medium

logo Kissmetrics

Focus area

Kissmetrics is better than Mixpanel for

Software Failure Risk

  • medium

About

Self-serve product analytics to convert, engage, and retain users

Kissmetrics | Get, keep and grow with Customer Engagement ...

Age

2009

Financials

SERIES B

SERIES B

Business Need

Total Processes
(we found evidences for)

77

75

Total Goals
(we found evidences for)

16

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


products & pricelist management



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



campaign management

campaign analytics

campaign monitoring


competitive intelligence



social media management

social media analytics

engaging on social media


helpdesk management


sales document management

proposal & quote management

contract management


workflow management



customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management


loyalty management

identify target customers

customise loyalty program




lead qualification

lead qualification: behavioural



segmentation and targeting



conversion management


content management



generation of new leads


sales review & feedback


community building



knowledge management



rating and review management


contact list management


account management


social media marketing




track learning progress


courses & assessment

track learning progress


follower management


influencer marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve digital and social presence

  • Improve brand engagement

  • Improve visibility

  • Manage risk

  • Build brand awareness

  • See 13 more
  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve consistency

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • website

  • social media

  • e-mail

  • Facebook

  • mobile

  • video

  • phone calls

  • Instagram

  • offline

  • mass media

  • television

  • user generated content

  • blogs

  • promotions

  • display advertisement

  • point of sale

  • Slack

  • chat

  • coupons

  • games

  • print media

  • magazine

  • review sites

  • Amazon

  • See 21 more
  • website

  • social media

  • e-mail

  • Facebook

  • mobile

  • video

  • phone calls

  • Instagram

  • offline

  • mass media

  • television

  • user generated content

  • blogs

  • promotions

  • display advertisement

  • point of sale

  • Slack

  • chat

  • coupons

  • games

  • print media

  • magazine

  • review sites

  • Amazon

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting