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Compare Mention vs Brandwatch

Comparison Summary

This comparison report of Mention vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 9618 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mention and Brandwatch

Mention, Brandwatch, Agorapulse, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mention covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"Monitoring is key for startups to grow. It’s important to know what our target customers think, do, and like. We also need to have more information about what our perfect customer needs, what they can’t find elsewhere, and what we can offer them. " - Juliette Hervé

"Having all three of those sources pulled together makes for a rich and compelling story. " - Emily Arnau

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mention

Focus area

Mention is better than Brandwatch for

Software Failure Risk

  • medium

logo Brandwatch

Focus area

Brandwatch is better than Mention for

Software Failure Risk

  • medium

About

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Brandwatch | Digital Consumer Intelligence

Age

2013

2005

Financials

M&A

SERIES C

Business Need

Total Processes
(we found evidences for)

99

91

Total Goals
(we found evidences for)

16

16

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

engaging on social media

scheduling post to social media

social media analytics

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


content publishing

searching for content



campaign management

campaign monitoring

campaign analytics


competitive intelligence


helpdesk management



social media marketing


influencer marketing


reputation management



generation of new leads


customer feedback management

measuring net promoter score

measuring customer satisfaction



sales document management

proposal & quote management

contract management


workflow management


rating and review management


training & onboarding



talk track creation



touchpoint management


loyalty management

identify target customers

customise loyalty program


account management


contact list management





business development


lead qualification

lead qualification: technographic

lead qualification: demographic



lifetime value management


performance management


discount management


promotion management


conversion management


bundling of products



sales quota management


trade show marketing




sales incentive management


sales review & feedback



sales call management


category management





international marketing


channel management


referral management


knowledge management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Establish thought leadership

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Increase customer life time value

  • Improve efficiency

  • See 13 more
  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more
  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

high

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low

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Business Setting