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Compare Adobe Marketo Engage vs HubSpot

Comparison Summary

This comparison report of Adobe Marketo Engage vs. HubSpot is based on a specific set of business needs and context. The comparison uses 152543 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and HubSpot

Adobe Marketo Engage, HubSpot, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. " - Ari Sheinkin

"I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. " - Leah Lawrence

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Adobe Marketo Engage for

Software Failure Risk

  • medium

About

Marketing Automation Software for lead management and B2B marketers

Marketing Automation Software for inbound marketing and sales

Age

1982

2006

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

140

161

Total Goals
(we found evidences for)

19

23

Top Processes

Evidences indicate better relative satisfaction


engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing





sales document management

proposal & quote management



international marketing


personalized marketing





business development


identify target customers

customise loyalty program

create engagement based loyalty



competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management




community marketing




customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path

track learning progress



pipeline management



reputation management


advocacy management





customer case management


sales call management



calendar management


conference call management



discount management




motivation management


opportunity management



category management





sales incentive management



influencer management


billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting