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Compare Marketing Cloud Intelligence (formerly Datorama) vs Nielsen

Comparison Summary

For Marketing Cloud Intelligence (formerly Datorama) vs Nielsen comparison, Our AI algorithm looked at 4958 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketing Cloud Intelligence (formerly Datorama) and Nielsen to solve their respective business needs.

Pros and cons of Marketing Cloud Intelligence (formerly Datorama) and Nielsen

Marketing Cloud Intelligence (formerly Datorama) is more suited to businesses that require Lead Analytics and Advertisement where as Nielsen is focused towards Advertisement and Engagement Management with Social Media .

Both Marketing Cloud Intelligence (formerly Datorama) and Nielsen are Marketing Data Intelligence software, peers recommend Marketing Cloud Intelligence (formerly Datorama) for lead analytics and sending & publishing communications where as Nielsen is more known for market research and engaging on social media .

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than Nielsen for

Software Failure Risk

  • medium

logo Nielsen

Focus area

Nielsen is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • low

About

AI-powered marketing intelligence for smarter marketing decisions

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Age

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

69

103

Total Goals
(we found evidences for)

12

18

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications


helpdesk management


competitive intelligence



sales document management

contract management

proposal & quote management


international marketing


generation of new leads



lead qualification

lead qualification: technographic


social media marketing


lifetime value management




community building


loyalty management

customise loyalty program



community marketing



training & onboarding



workflow management




products & pricelist management


content management



customer feedback management

measuring net promoter score



referral management



account management


rating and review management



influencer marketing



promotion management




advocacy management



personalized marketing


segmentation and targeting


trade show marketing


category management


discount management




Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more
  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting