Loqate vs. 51Degrees: Comparing Best Location Based Marketing Solutions 2026

Overview: Loqate and 51Degrees as Location Based Marketing Category solutions.

Loqate: Loqate improves data quality by capturing correct addresses. Conversions and user experience are boosted with postal code address verification and geocoding technology.

51Degrees: 51degrees offers real-time data services like device detection, geolocation, and TAC intelligence. Digital businesses are easily boosted with these tools, available for free trial.

This comparison of Loqate vs. 51Degrees draws on 488 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Loqate supports Address validation for ecommerce checkout, Online checkout address validation, Checkout address verification, Address verification for eCommerce checkout, etc.

51Degrees supports Device detection for ad targeting, Device-based ad targeting, Device detection for analytics, Device detection for web analytics, etc.

Evidence shows that both products are used for Customer engagement, Customer experience optimization, Fraud detection.

Loqate also covers Data quality management, Customer data quality, Customer data validation, Customer experience, etc.

51Degrees also covers Audience targeting, Audience segmentation, Ad targeting, Website optimization, etc.

Top use cases: Loqate vs 51Degrees

Use cases tied to Loqate and 51Degrees from verified data sources. Click any use case for supporting evidences.

Loqate 51Degrees

Top Capabilities: Loqate vs 51Degrees

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Loqate
Shared
51Degrees
Shared by both · Topics

Loqate only
51Degrees only

Deployed Industries: Loqate vs 51Degrees

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Loqate
Shared
51Degrees
Shared by both · Industries

Loqate only
51Degrees only

Deployed Market Segments: Loqate vs 51Degrees

Share of peer evidence by company size for Loqate and 51Degrees. Each product segments add up to 100%. Click any segment for supporting evidence.

Loqate 100%
51Degrees 100%

Loqate and 51Degrees: Best activities based on customer satisfaction


Loqate in Action: Unique Activities

What makes Loqate ideal for Engagement Management?
Loqate Engagement Management facilitates customer engagement. It assists businesses in adapting to changing market conditions. The tool provides support and guidance for successful integration and implementation.
"...Engage Customer: Half of retailers unprepared for Christmas fraud frenzy. ..." Address Verification news
What solutions does Loqate provide for Training & Onboarding?
The training and onboarding capabilities focus on enhancing data quality and customer onboarding. A dedicated support team provides assistance 24 hours a day, five days a week. The available resources are limited to weekdays.
"...The most reliable way to onboard your customers and enhance the quality of your existing data...." eCommerce Data Management Solutions
Why is Loqate the best choice for Competitive Intelligence?
Loqate is a global leader in location intelligence. It provides verified address data to businesses in various sectors. Loqate aligns customer needs with its technology solutions.
"...Loqate, a GBG solution, is the world s most trusted data specialist in location intelligence for businesses of all sizes and sectors...." Peer review

51Degrees in Action: Unique Activities

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Loqate news

Loqate to enhance businesses location data accuracy in SEA through partnership with GrabMaps - MARKETECH APAC

Loqate partners with GrabMaps to improve location data accuracy for businesses in Southeast Asia.

31/10/2024 - source

Latest 51Degrees news

Updates to User-Agent Client Hints: 51Degrees Version 4.4: Full

51Degrees has released Version 4.4 of its real-time data service, which now fully supports User-Agent Client Hints, addressing Google's reduction of User-Agent strings in Chromium browsers. This update ensures accurate device and browser information transmission, crucial for web analytics and app compatibility. The new version also features backward compatibility and improved detection capabilities.

19/08/2026 - source