51Degrees Overview

51Degrees enhances digital business capabilities through real-time data services. Its core offerings include device detection, geolocation, and TAC intelligence. These features allow businesses to tailor their digital strategies by understanding user devices and locations in real-time. For example, a retail company can optimize its mobile website experience based on the specific devices customers use, improving user engagement and conversion rates. Additionally, geolocation services enable targeted marketing efforts, increasing campaign effectiveness by reaching audiences in specific regions. This tool is particularly valuable for businesses aiming to refine their digital interactions and drive growth through data-driven insights.

Use Cases

Customers recommend Advertisement, Contract Management, Digital Marketing, as the business use cases that they have been most satisfied with while using 51Degrees.

Other use cases:

  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Market Research
  • Engaging And Following Up
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using 51Degrees.

Other priorities:

  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

51Degrees Use-Cases and Business Priorities: Customer Satisfaction Data

51Degrees works with different mediums / channels such as Mobile. and Mobile App.

Peer review evidence (same sources as the product rating summary)

"...Want an easier way to optimize your websites, apps, and ads?..." Real-time data superpowers
"...If you would like to enter a bespoke contract, then that is still handled by us...." 51Degrees
"...The Competition and Markets Authority is carrying out a market study into online platforms and the digital advertising market in the UK. ..." All Blogs

51Degrees, belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

51degrees offers real-time data services like device detection, geolocation, and TAC intelligence. Digital businesses are easily boosted with these tools, available for free trial.

51Degrees Customer wins, Customer success stories, Case studies

What benefits does 51Degrees offer for Contract Management?

What Are the key features of 51Degrees for Digital Marketing?

How does 51Degrees address your Sending & Publishing Communications Challenges?

 

RichAds Ltd. - Marketing And Advertising - Medium

Limassol, Cyprus

51Degrees helped RichAds improve device detection accuracy. RichAds replaced its old solution after A/B testing showed 51Degrees was more precise. This led to better ad targeting, higher click-throug...h rates, and lower cost-per-acquisition. Publishers saw stronger monetization from more relevant ads. Internal teams spent less time fixing targeting issues. RichAds now delivers a better experience for advertisers, publishers, and users.

Read more →
 

Affinity Global Inc. - Marketing And Advertising - Medium

Chicago, USA

Affinity Global Inc. used 51Degrees Device Detection to improve ad campaign targeting. The company faced challenges with shrinking audience visibility and device diversity. 51Degrees provided an on-p...remise solution with updated device data, enabling precise segmentation and faster optimization. Affinity delivered more relevant ads and improved campaign performance for its partners. The partnership ensured data privacy and operational efficiency.

Read more →
 

HilltopAds - Marketing And Advertising - Medium

HilltopAds needed better device detection to match ads with users in real time and reduce wasted impressions. They chose 51Degrees for its hosted, ISO-certified platform and strong support for UA-CH.... HilltopAds integrated the 51Degrees Device Detection Cloud API to improve targeting, analytics, and reduce engineering work. The solution brought more reliable ad delivery, less operational complexity, and better traffic quality. HilltopAds saw smoother user experiences and more stable targeting after switching.

Read more →
 

Qverse (now PIA Advertising) - Marketing And Advertising - Medium

Berlin, Germany

51Degrees Device Detection helped Qverse analyze 20-30 million clicks per day. Qverse used this data to improve targeting for mobile branding and user acquisition campaigns. The solution removed perf...ormance bottlenecks and reduced maintenance time. Qverse upgraded to a newer version for better accuracy and cross-platform support. The device detection tool enabled more efficient campaign management and resource use.

Read more →
 

Adsterra - Marketing And Advertising - Medium

Limassol, Cyprus

Adsterra needed accurate device targeting for their ad platform. Their old device detection database was outdated and lacked support for Go. They switched to 51Degrees Device Detection for daily upda...tes and better programming language support. This improved their campaign optimization and allowed for granular targeting. Upgrading to Version 4 enabled detection of modern devices using User Agent Client Hints.

Read more →
 

OpenText - Information Technology And Services - Very Large

Waterloo, Canada

OpenText TeamSite needed better device detection for web conversion and analytics. Their old solution lacked global coverage and performance. They chose 51Degrees for its device coverage, accuracy, a...nd easy deployment. The solution was running in less than a day. TeamSite now uses 51Degrees to optimize conversion rates and user experience across all devices. Business users can preview web pages on many device types quickly.

Read more →

51Degrees Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.27/5 ★

Read Reviews (14)
Analytics

3.42/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.27/5 ★

Read Reviews (14)
Analytics

3.42/5 ★

Read Reviews (4)

Software Failure Risk Guidance

?

for 51Degrees

Top Failure Risks for 51Degrees

51Degrees Mobile Experts Limited News

Product

Updates to User-Agent Client Hints: 51Degrees Version 4.4

51Degrees has launched Version 4.4 of its real-time data service, enhancing support for User-Agent Client Hints (UA-CH) in response to Google's changes in Chromium browsers. This update ensures compatibility with reduced User-Agent strings, providing more accurate device detection. The latest version is backward compatible with older data files and includes updated detection graphs for improved performance.

Read more →
Product

Automatic Data Updates With 51Degrees

51Degrees introduces automatic data file updates for its Pipeline API, enhancing device detection accuracy with minimal maintenance. This feature ensures on-premise engines remain current by automatically downloading and applying new data files. Key options include data update URLs, license key authentication, and file system monitoring. Best practices for large clusters involve staggered updates and shared file locations to manage load effectively.

Read more →
Product

Update: we now have the iPhone 12 Models! | 51Degrees

51Degrees has updated its Device Detection solution to include the latest iPhone 12 models. This enhancement ensures that websites and apps can accurately detect and optimize user experiences for the new iPhone 12 series, including the iPhone 12, iPhone 12 Pro, iPhone 12 Mini, and iPhone 12 Pro Max.

Read more →
Product

51Degrees Mobile Analytics has been updated

51Degrees has updated its Mobile Analytics tool, enhancing its ability to analyze device behavior across different regions. The tool now provides insights into browser usage trends, such as the growing preference for Chrome over the native Android browser, and device popularity, with LG gaining traction in the U.S. market. This update aims to help developers and marketers optimize user experiences based on device and browser data.

Read more →

51Degrees Mobile Experts Limited Profile

Company Name

51Degrees Mobile Experts Limited

Company Website

https://51degrees.com/

HQ Location

9 Greyfriars Rd, Reading, Berkshire RG1 1NU, GB

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE