51Degrees Overview

51Degrees enhances digital business capabilities through real-time data services. Its core offerings include device detection, geolocation, and TAC intelligence. These features allow businesses to tailor their digital strategies by understanding user devices and locations in real-time. For example, a retail company can optimize its mobile website experience based on the specific devices customers use, improving user engagement and conversion rates. Additionally, geolocation services enable targeted marketing efforts, increasing campaign effectiveness by reaching audiences in specific regions. This tool is particularly valuable for businesses aiming to refine their digital interactions and drive growth through data-driven insights.

Use Cases

Customers recommend Advertisement, Contract Management, Digital Marketing, as the business use cases that they have been most satisfied with while using 51Degrees.

Other use cases:

  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Market Research
  • Engaging And Following Up
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using 51Degrees.

Other priorities:

  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

51Degrees Use-Cases and Business Priorities: Customer Satisfaction Data

51Degrees works with different mediums / channels such as Mobile. and Mobile App.

Peer review evidence (same sources as the product rating summary)

"...Want an easier way to optimize your websites, apps, and ads?..." Real-time data superpowers
"...If you would like to enter a bespoke contract, then that is still handled by us...." 51Degrees
"...The Competition and Markets Authority is carrying out a market study into online platforms and the digital advertising market in the UK. ..." All Blogs

51Degrees, belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

51degrees offers real-time data services like device detection, geolocation, and TAC intelligence. Digital businesses are easily boosted with these tools, available for free trial.

51Degrees Customer wins, Customer success stories, Case studies

What solutions does 51Degrees provide for Contract Management?

What makes 51Degrees ideal for Digital Marketing?

What Are the key features of 51Degrees for Sending & Publishing Communications?

 

Seznam - Internet - Large

Prague, Czech Republic

Seznam.cz, a top online publisher and search engine, switched from their in-house device detection to 51Degrees. They wanted better analytics and targeting. After using 51Degrees, they improved their... device intelligence. This helped them understand users and boost performance. The change led to more accurate data and better results for their business.

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OpenText - Information Technology And Services - Very Large

Waterloo, Canada

OpenText used 51Degrees device intelligence to improve web conversion. They found that responsive web design alone was not enough for multi-device needs. Device detection gave them better analytics a...nd allowed targeted optimization. This helped them understand and serve users on different devices.

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RichAds Ltd. - Marketing And Advertising - Medium

Limassol, Cyprus

51Degrees helped RichAds improve device detection accuracy. RichAds replaced its old solution after A/B testing showed 51Degrees was more precise. This led to better ad targeting, higher click-throug...h rates, and lower cost-per-acquisition. Publishers saw stronger monetization from more relevant ads. Internal teams spent less time fixing targeting issues. RichAds now delivers a better experience for advertisers, publishers, and users.

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HilltopAds - Marketing And Advertising - Medium

HilltopAds needed better device detection to match ads with users in real time and reduce wasted impressions. They chose 51Degrees for its hosted, ISO-certified platform and strong support for UA-CH.... HilltopAds integrated the 51Degrees Device Detection Cloud API to improve targeting, analytics, and reduce engineering work. The solution brought more reliable ad delivery, less operational complexity, and better traffic quality. HilltopAds saw smoother user experiences and more stable targeting after switching.

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Affinity Global Inc. - Marketing And Advertising - Medium

Chicago, USA

Affinity Global Inc. used 51Degrees Device Detection to improve ad campaign targeting. The company faced challenges with shrinking audience visibility and device diversity. 51Degrees provided an on-p...remise solution with updated device data, enabling precise segmentation and faster optimization. Affinity delivered more relevant ads and improved campaign performance for its partners. The partnership ensured data privacy and operational efficiency.

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Team Internet AG - Marketing And Advertising - Medium

Munich, Germany

Team Internet AG used 51Degrees for device detection. Before, they struggled to identify tablets and target ads correctly. 51Degrees gave them better accuracy and speed. Now, ParkingCrew can build la...nding pages for tablets and improve ad targeting. An A/B test showed more templates reached the right users. This led to better revenue and a smoother web experience for all devices.

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51Degrees Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.27/5 ★

Read Reviews (14)
Analytics

3.42/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.27/5 ★

Read Reviews (14)
Analytics

3.42/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for 51Degrees

Top Failure Risks for 51Degrees

51Degrees Mobile Experts Limited News

Product

Updates to User-Agent Client Hints: 51Degrees Version 4.4: Full

51Degrees has released Version 4.4 of its real-time data service, which now fully supports User-Agent Client Hints, addressing Google's reduction of User-Agent strings in Chromium browsers. This update ensures accurate device and browser information transmission, crucial for web analytics and app compatibility. The new version also features backward compatibility and improved detection capabilities.

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Product

Updates to User-Agent Client Hints: 51Degrees Version 4.4

51Degrees has launched Version 4.4 of its real-time data service, enhancing support for User-Agent Client Hints (UA-CH) in response to Google's changes in Chromium browsers. This update ensures compatibility with reduced User-Agent strings, providing more accurate device detection. The latest version is backward compatible with older data files and includes updated detection graphs for improved performance.

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Product

Automatic Data Updates With 51Degrees

51Degrees introduces automatic data file updates for its Pipeline API, enhancing device detection accuracy with minimal maintenance. This feature ensures on-premise engines remain current by automatically downloading and applying new data files. Key options include data update URLs, license key authentication, and file system monitoring. Best practices for large clusters involve staggered updates and shared file locations to manage load effectively.

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Product

Update: we now have the iPhone 12 Models! | 51Degrees

51Degrees has updated its Device Detection solution to include the latest iPhone 12 models. This enhancement ensures that websites and apps can accurately detect and optimize user experiences for the new iPhone 12 series, including the iPhone 12, iPhone 12 Pro, iPhone 12 Mini, and iPhone 12 Pro Max.

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51Degrees Mobile Experts Limited Profile

Company Name

51Degrees Mobile Experts Limited

Company Website

https://51degrees.com/

HQ Location

9 Greyfriars Rd, Reading, Berkshire RG1 1NU, GB

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE