cuspera logo CUSPERA

LeadSquared Marketing Automation vs iPresso: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of LeadSquared Marketing Automation vs. iPresso is based on a specific set of business needs and context. The comparison uses 6126 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LeadSquared Marketing Automation and iPresso

LeadSquared Marketing Automation, iPresso, Ortto, Ontraport Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LeadSquared Marketing Automation covers Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

iPresso focuses on Helpdesk Management with Phone Calls, Loyalty Management with Promotions, Campaign Management with Promotions, Contact List Management, etc.

"We have drastically reduced the time needed to get things done. Things that earlier took me 20 days now take me just 5-10 hours. It’s easy to engage customers now with communication automation. I exactly know at what stage of the funnel the customer... is in and the problem he is facing, and we can easily measure our own performance. " - Aditya Chintawar

"Very intuitive software. Easy to learn. After a one day training session participants are able to use it and start creating funnels with different type of segment complexity " - Zuzanna K

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than iPresso for

Software Failure Risk

  • low

logo iPresso

Focus area

Software Failure Risk

  • low

About

Marketing Automation and CRM Software for higher sales productivity

iPresso Marketing Automation

Age

2012

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

80

35

Total Goals
(we found evidences for)

6

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up






campaign analytics

campaign monitoring


generation of new leads



communication management

sending & publishing communications

tracking & monitoring communications




helpdesk management


sales document management

proposal & quote management

contract management



workflow management


referral management


training & onboarding



conversion management





lead qualification

lead qualification: behavioural


sales call management




products & pricelist management


social media management

social media analytics

monitoring social media

engaging on social media





segmentation and targeting


calendar management


customer case management


follower management


personalized marketing


content management


business development


relationship management


lifetime value management



account management



contact list management


loyalty management


competitive intelligence


distribution management



pipeline management


motivation management


social media marketing


sales review & feedback


discount management



Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more
  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • See 2 more

Top Channels

Channels Used

  • promotions

  • coupons

  • phone calls

  • chat

  • social media

  • offline

  • point of sale

  • mass media

  • mobile

  • text SMS

  • website

  • e-mail

  • user generated content

  • blogs

  • newsletter

  • See 12 more
  • promotions

  • coupons

  • phone calls

  • chat

  • social media

  • offline

  • point of sale

  • mass media

  • mobile

  • text SMS

  • website

  • e-mail

  • user generated content

  • blogs

  • newsletter

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting