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Iterable vs Oracle Eloqua: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. Oracle Eloqua is based on a specific set of business needs and context. The comparison uses 13250 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and Oracle Eloqua

Iterable, Oracle Eloqua, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Oracle Eloqua focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

"We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. " - Ben Clark

"Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘ha...rd-to-reach’ audience of key influencers. " - Kim Rabbitts

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than Oracle Eloqua for

Software Failure Risk

  • medium

logo Oracle Eloqua

Focus area

Oracle Eloqua is better than Iterable for

Software Failure Risk

  • medium

About

Cross-Channel Marketing Platform to Improve Customer Experiences

Oracle | Integrated Cloud Applications and Platform Services

Age

2013

1977

Financials

SERIES E

IPO

Business Need

Total Processes
(we found evidences for)

99

113

Total Goals
(we found evidences for)

17

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring



training & onboarding


helpdesk management


segmentation and targeting



identify target customers

customise loyalty program

create engagement based loyalty


content publishing

searching for content


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification: technographic

lead qualification: behavioural

lead qualification: firmographic


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management



account management


business development


referral management


influencer marketing


social media management

social media analytics

engaging on social media

scheduling post to social media


international marketing




conversion management




social media marketing


database marketing


opportunity management




performance management



trade show marketing



relationship management


knowledge management




revenue cycle management


community marketing


subscription management



outbound marketing



distribution management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more
  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting