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Iconosquare vs Hootsuite: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iconosquare vs. Hootsuite is based on a specific set of business needs and context. The comparison uses 61025 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iconosquare and Hootsuite

Iconosquare, Hootsuite, Mavsocial Social Media Management, Followerwonk, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iconosquare covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

Hootsuite focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iconosquare

Focus area

Iconosquare is better than Hootsuite for

Software Failure Risk

  • medium

logo Hootsuite

Focus area

Hootsuite is better than Iconosquare for

Software Failure Risk

  • medium

About

Iconosquare - Instagram & Facebook Analytics and Management ...

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Age

2011

2008

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

51

128

Total Goals
(we found evidences for)

12

20

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


social media marketing





competitive intelligence




influencer marketing



campaign management

campaign analytics

campaign monitoring


conversion management



touchpoint management


channel management


follower management



contact list management



generation of new leads


courses & assessment

create learning path


sales document management

proposal & quote management




account management





helpdesk management


workflow management


training & onboarding


reputation management


performance management



advocacy management


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


rating and review management



creating knowledge base


knowledge management

creating knowledge base


products & pricelist management


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program




trade show marketing


calendar management



promotion management


international marketing


community building




meeting management


sales call management

meeting management




segmentation and targeting


relationship management



sales review & feedback


community marketing


business development




personalized marketing




lead qualification: technographic


lead qualification

lead qualification: technographic





influencer management


conference call management


distribution management


lifetime value management




revenue cycle management



discount management


opportunity management


referral management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Enhance customer relationships

  • Grow market share

  • Improve internal communications

  • See 9 more
  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more
  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

high

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medium

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Business Setting