Hotjar vs. know’N’act: Comparing Best Customer Experience Management Solutions 2026

Overview: Hotjar and know’N’act as Customer Experience Management Category solutions.

Hotjar: Hotjar is a behavior analytics and user feedback service that helps understand website users' behavior and gather feedback. It combines tools like heatmaps, session recordings, and surveys to identify usability issues and improvement opportunities.

know’N’act: Knownact operates through independent modules, seamlessly integrated. A unified customer experience is skillfully delivered by Know’N’act.

This comparison of Hotjar vs. know’N’act draws on 7027 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Hotjar supports Website conversion rate optimization, Website user behavior analysis, User experience improvement, Conversion rate optimization for ecommerce, etc.

know’N’act supports Real-time customer feedback collection, Customer feedback management, Real-time menu feedback collection, Campus shuttle service feedback, etc.

Evidence shows that both products are used for Customer engagement, Customer feedback management.

Hotjar also covers Conversion rate optimization, Customer experience optimization, Customer experience, User experience optimization, etc.

know’N’act also covers Event management, Student engagement, Audience engagement, Feedback management, etc.

Top use cases: Hotjar vs know’N’act

Use cases tied to Hotjar and know’N’act from verified data sources. Click any use case for supporting evidences.

Hotjar know’N’act

Top Capabilities: Hotjar vs know’N’act

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Hotjar
Shared
know’N’act
Shared by both · Topics
Hotjar only
know’N’act only

Deployed Industries: Hotjar vs know’N’act

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Hotjar
Shared
know’N’act
Shared by both · Industries
Hotjar only
know’N’act only

Deployed Market Segments: Hotjar vs know’N’act

Share of peer evidence by company size for Hotjar and know’N’act. Each product segments add up to 100%. Click any segment for supporting evidence.

Hotjar 100%
know’N’act 100%

Hotjar and know’N’act: Best activities based on customer satisfaction

Hotjar in Action: Unique Activities

How can Hotjar optimize your Engagement Management Workflow?
Hotjar provides user interaction data through heatmaps and session recordings. This data can be used to monitor user behavior, analyze engagement with website content, and identify areas for improvement. The data is presented in a visual and easy-to-understand format. nHowever, Hotjar does not enable real-time customer interaction.
"...I love the ability to see how users interact with our site through heat maps and recording...." Peer review by Sara L., Education
How does Hotjar address your Customer Feedback Management Challenges?
Hotjar facilitates customer feedback collection through surveys, polls, and heatmaps. The platform allows users to analyze feedback and identify areas for improvement. The tool's ability to analyze and interpret large amounts of feedback might be limited.
"...As the product manager for Kanbanery.com, I have been using Hotjar for almost a year in order to solicit feedback from our clients (using polls and surveys), to get insights into how design changes affect content consumption (using heatmaps), and to find opportunities for improvement in the sales pipeline (using funnels)...." Peer review by Paul Klipp, Design Ethnographer, WhenVisited.com
How efficiently Does Hotjar manage your Funnel Analysis?
Hotjar provides funnel analysis capabilities to track user behavior through different stages of a website or app. It allows for tracking conversions at each step and visualizes the funnel, aiding in understanding user drop-off points. However, the funnel analysis is limited by the lack of cohort support, which may hinder detailed interpretation.
"...Ongoing visual analysis of multiple client websites to inform UX decisions...." Peer review by Consultant
Why is Hotjar the best choice for Generation Of New Leads?
Hotjar enables understanding of user behavior on websites. It provides insights into user interaction with lead generation forms, landing pages, and checkout processes. The tool facilitates data collection from user recordings and heatmaps.
"...Generates heatmaps from traffic...." Peer review by Mark Linkhorst, Founder/Director, 420EDC