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Compare Hootsuite vs Hubspot Marketing Hub

Comparison Summary

This comparison report of Hootsuite vs. Hubspot Marketing Hub is based on a specific set of business needs and context. The comparison uses 78632 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hootsuite and Hubspot Marketing Hub

Hootsuite, Hubspot Marketing Hub, Buffer, Sprout Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hootsuite was founded in 2008. It covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Hubspot Marketing Hub was established in 2006. Hubspot Marketing Hub focuses on Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hootsuite

Focus area

Hootsuite is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Hootsuite for

Software Failure Risk

  • medium

About

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Marketing Software for Small Businesses. Inbound Marketing.

Age

2008

2006

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

128

119

Total Goals
(we found evidences for)

20

17

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing







touchpoint management



channel management




competitive intelligence


training & onboarding


generation of new leads


sales document management

proposal & quote management

contract management




reputation management



performance management


follower management




advocacy management


conversion management


customer feedback management

measuring customer satisfaction

measuring net promoter score


influencer marketing


rating and review management


knowledge management

creating knowledge base




contact list management



products & pricelist management


identify target customers

customise loyalty program





trade show marketing


calendar management



promotion management


international marketing


community building




sales call management

meeting management





segmentation and targeting


relationship management



sales review & feedback


community marketing


business development




personalized marketing




lead qualification

lead qualification: technographic

lead qualification: behavioural





influencer management


conference call management


distribution management


lifetime value management


courses & assessment

create learning path





revenue cycle management



discount management


opportunity management


referral management






outbound marketing


database marketing



pipeline management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting