Funnel: Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.
Fixel: Fixel enhances remarketing and lookalike campaigns using AI-powered audiences. Campaign effectiveness is improved through targeted audience insights.
Introducing Funnel and Fixel
Funnel, Improvado, ReportGarden, etc., belong to a category of solutions that help Marketing Data Intelligence, whereas Fixel belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Funnel covers Advertisement with Social Media, Competitive Intelligence with Social Media, Social Media Management with Social Media, Campaign Management, etc.
Fixel focuses on Engagement Management with Website, Advertisement with Social Media, Campaign Management, Loyalty Management with Website, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Funnel and Fixel: Best activities based on customer satisfaction
Funnel in Action: Unique Activities
How can Funnel optimize your Advertisement Workflow?
"...You have essentially every measurement there is from Analytics + the cost information from advertisement stages...." Peer review by Michael D, Marketing Specialist
What benefits does Funnel offer for Competitive Intelligence?
"...It s all about structuring the data and making it business ready for analysis and reports. ..." Funnel raises $47 million to automate data collection for marketers
How efficiently Does Funnel manage your Campaign Management?
"...We centralize all our marketing campaign dashboards into Google Analytics...." Peer review by Amaury G., Performance Marketing Manager, Computer Software
How does Funnel address your Channel Marketing Challenges?
"...If you advertise on more than 1 online advertising channel, Funnel is for you...." Peer review from Funnel
Fixel in Action: Unique Activities
What benefits does Fixel offer for Engagement Management?
"...This little gem changed our approach to measuring paid media engagement...." Peer review by Yonatan S., CMO, Computer Software
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Acquire customers
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Enter new markets internationally or locally
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Increase sales & revenue
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Scale best practices
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Improve digital and social presence
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Enhance customer relationships
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Launch new products
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Grow market share
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Improve efficiency
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Increase customer life time value
- See 8 more
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Acquire customers
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Improve ROI
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Enhance customer relationships
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Increase sales & revenue
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Increase customer life time value
- See 2 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Funnel | Fixel | |
|---|---|---|
| Peer score | 4.5 | 4.5 |
| Peer insights | 1490 | 226 |
| Top industries |
Marketing And Advertising 46.0%
Information Technology And Services 14.0%
Retail 14.0%
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Marketing And Advertising 54.0%
Legal Services 18.0%
Computer Software 14.0%
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| SMB and Mid-Market | 75.0% | 64.0% |
| Enterprise | 25.0% | 36.0% |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Funnel news
Funnel launches Digital Measurement, a new category of MMM software to reconcile competing measurement methodologies
Funnel has launched Digital Measurement, a new marketing mix modeling software that integrates MMM, Multi-Touch Attribution, and ad platform signals to provide a single calibrated view for marketing effectiveness. This platform aims to resolve conflicts in measurement methodologies, offering a more reliable alternative for digital advertisers. It is part of Funnel's broader marketing measurement platform, Funnel Measure.