Overview: Forrester Analytics and AYTM as Marketing Data Intelligence Category solutions.
Forrester Analytics excels in robust analytics and custom reporting, supporting diverse business needs like customer engagement and market expansion for enterprise clients. AYTM, however, is tailored for intensive market research and collaboration, appealing to large enterprises seeking to launch new products. Both products provide distinct support styles and feature sets for different business landscapes.
Forrester Analytics: Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.
AYTM: Aytm's agile survey tool enables the creation of simple or complex surveys effortlessly. Precision and ease are achieved through an intuitive builder and expanding research automation tools.
Forrester Analytics and AYTM: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Forrester Analytics focuses on engagement management and account management, aiding users in maintaining strong customer relationships. read more →
AYTM is designed for market research and customer feedback management, ideal for understanding customer needs and driving product development. read more →
Business Goals
Forrester Analytics aids in enhancing customer relationships and acquiring new customers, aligning with enterprises seeking to grow market share. read more →
AYTM targets scaling best practices and launching new products, supporting businesses in building brand awareness. read more →
Core Features
With standout features like custom reports and AI-powered analytics, Forrester Analytics meets enterprise needs for data insights. read more →
AYTM offers robust analytics and custom reports, catering to businesses focused on strategic market analysis. read more →
Vendor Support
Forrester Analytics provides 24/7 support with multiple channels including chat and phone, suited for complex enterprise operations. read more →
AYTM’s 24/7 support, mainly via chat, supports users in large enterprises needing constant access. read more →
Segments and Industries
Forrester Analytics is primarily utilized by enterprises in computer software and IT services, reflecting its fit for tech-focused businesses. read more →
AYTM sees major use in large enterprises within IT, management consulting, and research, emphasizing its alignment with data-driven industries. read more →
Operational Alignment
Forrester Analytics integrates into enterprise workflows, scaling best practices across large organizations. read more →
AYTM aligns with enterprises requiring in-depth market research capabilities for strategic decision-making. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Forrester Analytics in Action: Unique Use Cases
What makes Forrester Analytics ideal for Engagement Management?
How does Forrester Analytics facilitate Account Management?
How does Forrester Analytics facilitate Communication Management?
AYTM in Action: Unique Use Cases
How can AYTM enhance your Market Research process?
What makes AYTM ideal for Advertisement?
Why is AYTM the best choice for Customer Feedback Management?
How can AYTM enhance your Collaboration process?
Integrations
Few Forrester Analytics Integrations
News
Latest Forrester Analytics News
Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative - Laotian Times
Forrester has released its list of the top 10 emerging technologies for 2025, highlighting the rise of agentic AI and the shift from AI experimentation to essential business adoption. The report emphasizes that companies must prioritize technology investments as AI-driven automation becomes critical for competitive advantage.
Latest AYTM News
aytm launches Skipper , their new AI - powered research assistant
AYTM launches Skipper, an AI-powered research assistant to enhance market research efficiency.
