Enlyft Platform vs. AdRoll ABM (formerly RollWorks): Comparing Best Account Based Marketing Solutions 2026

Q: Why is Enlyft Platform the best choice for Generation Of New Leads ?

Enlyft supports the generation of new leads. |n|It facilitates the creation of lists of leads based on specific technology usage.|n|Enlyft enables companies to acquire new customers more quickly. |n|

Overview: Enlyft Platform and AdRoll ABM (formerly RollWorks) as Account Based Marketing Category solutions.

Enlyft Platform: Enlyft's reliable data and easy-to-use interface make it essential for sales and marketing teams. Robust integrations ensure seamless customer identification.

AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

This comparison of Enlyft Platform vs. AdRoll ABM (formerly RollWorks) draws on 2801 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Enlyft Platform supports Prospect qualification for sales outreach, Lead database and segmentation for sales, Sales intelligence for cloud solutions, Sales targeting for niche technology markets, etc.

AdRoll ABM (formerly RollWorks) supports Brand awareness advertising, Retargeting for user signups, Retargeting for cart abandonment, Account-based marketing campaign scaling, etc.

Evidence shows that both products are used for Customer engagement, Lead generation, Sales enablement.

Enlyft Platform also covers Sales intelligence, Sales prospecting, Sales pipeline acceleration, Sales and marketing intelligence, etc.

AdRoll ABM (formerly RollWorks) also covers Customer acquisition, Account-based marketing, Digital advertising, Advertising campaign management, etc.

Top use cases: Enlyft Platform vs AdRoll ABM (formerly RollWorks)

Use cases tied to Enlyft Platform and AdRoll ABM (formerly RollWorks) from verified data sources. Click any use case for supporting evidences.

Enlyft Platform	AdRoll ABM (formerly RollWorks)

Top Capabilities: Enlyft Platform vs AdRoll ABM (formerly RollWorks)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Enlyft Platform

Shared

AdRoll ABM (formerly RollWorks)

Shared by both · Topics

Enlyft Platform only

AdRoll ABM (formerly RollWorks) only

Deployed Market Segments: Enlyft Platform vs AdRoll ABM (formerly RollWorks)

Share of peer evidence by company size for Enlyft Platform and AdRoll ABM (formerly RollWorks). Each product segments add up to 100%. Click any segment for supporting evidence.

Enlyft Platform 100%

AdRoll ABM (formerly RollWorks) 100%

Enlyft Platform and AdRoll ABM (formerly RollWorks): Best activities based on customer satisfaction

Activities: Enlyft Platform vs AdRoll ABM (formerly RollWorks)

Discover and compare top business activities, Q&A, and peer reviews for Enlyft Platform vs AdRoll ABM (formerly RollWorks) to help find the right fit for your needs.

Enlyft Platform AdRoll ABM (formerly RollWorks)

engaging and following up
engagement management
lead qualification
generation of new leads
market research
account management
advertisement

Enlyft Platform in Action: Unique Activities

How does Enlyft Platform address your Workflow Management Challenges?

Enlyft integrates with existing workflows through various methods, including website, browser plugin, data downloads, LinkedIn contacts, and CRM integrations. nUsers can leverage Enlyft data to build optimized workflows or personalized campaigns. nEnlyft integrates seamlessly with existing CRM or marketing automation tools, allowing users to streamline their workflows.

"...Enlyft integrates into existing workflows through a website, browser plugin, data downloads, LinkedIn contacts, CRM integrations and more...." Peer review

Why is Enlyft Platform the best choice for Generation Of New Leads?

Enlyft supports the generation of new leads. nIt facilitates the creation of lists of leads based on specific technology usage.nEnlyft enables companies to acquire new customers more quickly.

"...analysis Easy to use and generate reports Fast and efficient SEO and Content optimization Easy to increase Sales/Leads generation...." Peer review by Consultant

How can Enlyft Platform enhance your Market Research process?

The platform facilitates comprehensive market research. It offers valuable data and insights for various industries, including energy and utilities. The tool supports marketing and sales research, enabling businesses to make data-driven decisions.

"...I would recommend this tool to our marketing & research team...." Peer review by Alvin M, Director

AdRoll ABM (formerly RollWorks) in Action: Unique Activities

How can AdRoll ABM (formerly RollWorks) enhance your Account Management process?

RollWorks is a user-friendly platform that enables Account Based Marketing (ABM) campaigns through display advertising, providing precision targeting and hyper-focused marketing efforts. It is an effective tool for boosting return on investment (ROI) and reducing cost per click (CPC). However, despite its benefits, RollWorks may not always achieve the same level of success as other ABM platforms.

"...I really enjoyed the precision targeting and ability to hyper focus on our ideal accounts with marketing efforts. ...." Peer review by Mike M., Demand Generation Manager, Marketing and Advertising

How does AdRoll ABM (formerly RollWorks) facilitate Engagement Management?

The Engagement Management capabilities include automated email campaigns, follow-up processes, and lead nurturing, enabling users to target and engage accounts effectively. The platform allows for the creation of personalized outreach campaigns and leverages intent data to enhance engagement. Users have limited ability to access real-time reporting data directly.

"...I start my morning searching the database using filters and then putting leads into an email cadence...." Peer review by Ethan B., Purchasing Manager

How can AdRoll ABM (formerly RollWorks) optimize your Advertisement Workflow?

Rollworks enables businesses to target specific accounts with personalized advertising campaigns. The software leverages CRM and marketing automation integration to deliver highly relevant ads based on real-time data, ensuring the ads reach the right audience. Rollworks can be limited by occasional errors when editing campaigns.

"...About Growlabs Growlabs is a cloud-based customer relationship management (CRM) system for small to midsize companies in the following industries: accounting, advertising, insurance, legal, media, nonprofit, real estate, and software/IT...." Peer review

What solutions does AdRoll ABM (formerly RollWorks) provide for Campaign Management?

RollWorks facilitates the creation and execution of Account Based Marketing display campaigns. nThe platform offers campaign analytics to track performance metrics such as spend, reach, impressions, and clicks. nRollWorks enhances collaboration through integrated reporting in Salesforce.

"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency

Integrations

Ecosystem partners each product commonly connects with.

AdRoll ABM (formerly RollWorks)

ReportGarden ClientFlow

News

Latest Enlyft Platform news

Enlyft Spring 25 Release Supercharges GTM Teams With Real - Time AI ...

Enlyft has launched its Spring 2025 product release featuring AI Datapoints, a new capability that provides real-time, account-level intelligence for sales and marketing teams. The update leverages proprietary data and advanced language models to deliver instant, customizable insights for go-to-market teams.

27/04/2025 - source

Latest AdRoll ABM (formerly RollWorks) news

NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery

NextRoll has appointed Jay Webster as Chief Technology Officer to lead engineering efforts for AdRoll's AI-driven marketing platform. Webster, with extensive experience in martech and e-commerce, will focus on advancing the platform's AI capabilities and cross-channel performance. This move aligns with AdRoll's strategy to adapt to the evolving digital marketing landscape.

04/05/2026 - source