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Emma Email Marketing vs iContact: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Emma Email Marketing vs. iContact is based on a specific set of business needs and context. The comparison uses 12001 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Emma Email Marketing and iContact

Emma Email Marketing, iContact, Robly, Pinpointe, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Emma Email Marketing covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

"Not only did using Emma help us improve our emails – it also helped us tailor programs to better meet the needs and interests of our students " - Brad Thompson

"We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how ...required. " - Kat Dockery

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Emma Email Marketing

Focus area

Emma Email Marketing is better than iContact for

Software Failure Risk

  • medium

logo iContact

Focus area

iContact is better than Emma Email Marketing for

Software Failure Risk

  • medium

About

Email Marketing Software That Works For You | Emma Email ...

iContact | Affordable Email Marketing Solution

Age

2003

2003

Financials

M&A

SERIES B

Business Need

Total Processes
(we found evidences for)

75

88

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring


contact list management

creating contact list



helpdesk management



sales document management

contract management

proposal & quote management



content publishing

searching for content


training & onboarding





social media management

social media analytics

scheduling post to social media

engaging on social media


generation of new leads




loyalty management

identify target customers


products & pricelist management


segmentation and targeting



lead qualification

lead qualification: technographic


personalized marketing


customer feedback management


conference call management


promotion management



competitive intelligence


account management



distribution management



conversion management



social media marketing



trade show marketing




subscription management



outbound marketing


lifetime value management



database marketing


business development




performance management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Increase sales & revenue

  • Improve internal communications

  • Establish thought leadership

  • Improve brand engagement

  • Improve digital and social presence

  • Launch new products

  • Improve consistency

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more
  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting