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Compare Customer.io vs ActiveTrail

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for ActiveTrail low
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Comparison Summary

For Customer.io vs ActiveTrail comparison, Our AI algorithm looked at 2083 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Customer.io and ActiveTrail to solve their respective business needs.

Pros and cons of Customer.io and ActiveTrail

Customer.io is more suited to businesses that require Communication Management with E-Mail and Engagement Management with E-Mail where as ActiveTrail is focused towards Communication Management with E-Mail and Campaign Management with E-Mail .

logo Customer.io

Focus area

Customer.io is better than ActiveTrail for

Software Failure Risk

  • low

logo ActiveTrail

Focus area

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

ActiveTrail: Marketing Automation | Email Marketing Platform

Age

2012

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

37

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (40)

sending & publishing communications

Read Reviews (107)

Read Reviews (36)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (3)

engagement management

Read Reviews (89)

Read Reviews (6)

engaging and following up

Read Reviews (46)

Read Reviews (4)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (0)

training & onboarding

Read Reviews (42)

Read Reviews (1)

drip marketing

Read Reviews (27)

Read Reviews (0)

advertisement

Read Reviews (24)

Read Reviews (8)

campaign management

Read Reviews (22)

Read Reviews (39)

campaign monitoring

Read Reviews (1)

Read Reviews (2)

campaign analytics

Read Reviews (0)

Read Reviews (2)

segmentation and targeting

Read Reviews (14)

Read Reviews (2)

social media management

Read Reviews (6)

Read Reviews (15)

social media analytics

Read Reviews (5)

Read Reviews (14)

customer feedback management

Read Reviews (5)

Read Reviews (9)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (5)

Read Reviews (11)

rating and review management

Read Reviews (4)

Read Reviews (1)

helpdesk management

Read Reviews (4)

Read Reviews (0)

lifetime value management

Read Reviews (3)

Read Reviews (1)

loyalty management

Read Reviews (2)

Read Reviews (3)

identify target customers

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (2)

social media marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (2)

Read Reviews (10)

sales document management

Read Reviews (2)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (0)

products & pricelist management

Read Reviews (1)

Read Reviews (2)

personalized marketing

Read Reviews (1)

Read Reviews (4)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

{{{rsh_C_1}}}

low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting