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Compare Conversica vs Drift

Comparison Summary

This comparison report of Conversica vs. Drift is based on a specific set of business needs and context. The comparison uses 13272 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Conversica and Drift

Conversica, Drift, Qualified, Instabot, etc., belong to a category of solutions that help Conversational Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Conversica covers Engagement Management, Lead Engagement, Generation Of New Leads, Conversion Management, etc.

Drift focuses on Engagement Management with Website, Playbook Creation with Website, Generation Of New Leads with Website, Conversion Management with Website, etc.

"An SDR for the SDR! Free your team from emailing, Conversica has changed the way we approach our lead follow-up and has helped us streamline the focus of our sales development team. Conversica's email cadence is proving more successful than when we ...were emailing. " - Kristen Bryant

"At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and pr...oduct vision is second to none. Their Conversational Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. " - Matt Quirie

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Conversica

Focus area

Conversica is better than Drift for

Software Failure Risk

  • medium

logo Drift

Focus area

Drift is better than Conversica for

Software Failure Risk

  • medium

About

Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

Revenue Acceleration Platform for personalized customer experiences

Age

2007

2014

Financials

SERIES E

SERIES C

Business Need

Total Processes
(we found evidences for)

90

108

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



generation of new leads


conversion management





trade show marketing


social media management

social media analytics

engaging on social media


training & onboarding


campaign management

campaign analytics


competitive intelligence



communication management

sending & publishing communications

tracking & monitoring communications


lead qualification: technographic

lead qualification: firmographic

lead qualification: demographic

lead qualification: behavioural


contact list management

creating contact list


customer feedback management

measuring net promoter score

measuring customer satisfaction


sales call management


business development



sales document management

proposal & quote management

contract management


workflow management



lifetime value management



helpdesk management


content publishing



revenue cycle management


rating and review management




personalized marketing



relationship marketing






relationship management


international marketing



loyalty management

identify target customers


database marketing


customer case management







knowledge management




segmentation and targeting


channel management


products & pricelist management




category management


community building


conference call management




outbound marketing



community marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Establish thought leadership

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Build brand awareness

  • Improve stakeholder relations

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve brand engagement

  • Improve internal communications

  • Improve digital and social presence

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve efficiency

  • Improve navigation

  • See 14 more

Top Channels

Channels Used

  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more
  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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Business Setting