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Constant Contact vs Mailchimp: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Constant Contact vs. Mailchimp is based on a specific set of business needs and context. The comparison uses 125390 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Constant Contact and Mailchimp

Constant Contact, Mailchimp, Campaign Monitor, ConvertKit, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Constant Contact covers Communication Management with E-Mail, Contact List Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, etc.

Mailchimp focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Advertisement with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Constant Contact

Focus area

Constant Contact is better than Mailchimp for

Software Failure Risk

  • medium

logo Mailchimp

Focus area

Mailchimp is better than Constant Contact for

Software Failure Risk

  • medium

About

Constant Contact: Email Marketing Software

Become the brand you want to be with smarter marketing built for big things.

Age

1998

2001

Financials

M&A

SEED

Business Need

Total Processes
(we found evidences for)

124

143

Total Goals
(we found evidences for)

18

22

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list



engagement management

engaging and following up


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account





searching for content


generation of new leads



customer feedback management

measuring customer satisfaction


social media marketing


sales document management

contract management

proposal & quote management





trade show marketing


training & onboarding



identify target customers

customise loyalty program



products & pricelist management


promotion management




personalized marketing


segmentation and targeting


referral management




knowledge management

creating knowledge base





business development



lead qualification: demographic

lead qualification: technographic

lead qualification: behavioural


rating and review management




subscription management


courses & assessment

create learning path


outbound marketing


discount management


competitive intelligence


sales review & feedback



lifetime value management




relationship management



performance management



membership management


distribution management


database marketing


conversion management


account management


advocacy management


proximity marketing





influencer marketing




sales call management

meeting management



relationship marketing









payment management


touchpoint management




pipeline management



follower management


community building


international marketing


billing and invoice management




channel management


customer case management


sales incentive management


category management



opportunity management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Improve consistency

  • Improve efficiency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Reduce bounce

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Scale best practices

  • Improve brand engagement

  • Improve efficiency

  • Establish thought leadership

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve visibility

  • Improve consistency

  • Increase average basket value

  • Reduce bounce

  • Shorten ramp up time

  • Improve navigation

  • See 19 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • Facebook

  • user generated content

  • blogs

  • offline

  • mobile

  • phone calls

  • Instagram

  • point of sale

  • video

  • mobile app

  • coupons

  • causes and charity

  • chat

  • Twitter

  • Facebook page

  • trade shows

  • on premises

  • mass media

  • display advertisement

  • text SMS

  • games

  • events

  • Slack

  • print media

  • review sites

  • out of home

  • brochure

  • magazine

  • LinkedIn

  • Amazon

  • radio

  • television

  • Skype

  • omnichannel

  • Pinterest

  • support groups

  • eBay

  • newspaper

  • Yelp

  • movies

  • Facebook at work

  • channel partners

  • mobile ads

  • G2crowd

  • Netflix

  • Whatsapp

  • Tripadvisor

  • See 49 more
  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • Facebook

  • user generated content

  • blogs

  • offline

  • mobile

  • phone calls

  • Instagram

  • point of sale

  • video

  • mobile app

  • coupons

  • causes and charity

  • chat

  • Twitter

  • Facebook page

  • trade shows

  • on premises

  • mass media

  • display advertisement

  • text SMS

  • games

  • events

  • Slack

  • print media

  • review sites

  • out of home

  • brochure

  • magazine

  • LinkedIn

  • Amazon

  • radio

  • television

  • Skype

  • omnichannel

  • Pinterest

  • support groups

  • eBay

  • newspaper

  • Yelp

  • movies

  • Facebook at work

  • channel partners

  • mobile ads

  • G2crowd

  • Netflix

  • Whatsapp

  • Tripadvisor

  • See 49 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting