Como and Voyado, An In-Depth Comparison 2026

Comparison Summary

Como: Como is a data-driven solution enhancing customer engagement and loyalty. F&B and retail businesses are empowered to understand customers and drive revenue.

Voyado: Voyado is powerful and intuitive, seamlessly integrating six features to enhance customer loyalty. It offers a cost-effective solution for hyper-personalized experiences using data, tools, and analytics.

This comparison report of Como vs. Voyado is based on a specific set of business needs and context. The comparison uses 1315 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Como and Voyado

Como belong to a category of solutions that help Customer Loyalty Management, whereas Voyado belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Como covers Loyalty Management with Offline, Engagement Management, Customer Feedback Management with Text SMS, Helpdesk Management, etc.

Voyado focuses on Loyalty Management, Campaign Management, Engagement Management with E-Mail, Business Development, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Como and Voyado: Best activities based on customer satisfaction


Como in Action: Unique Activities

How can Como enhance your Loyalty Management process?
Como provides a comprehensive customer loyalty management platform. It integrates with existing point-of-sale systems to create personalized loyalty programs. The platform offers features including a branded mobile app, actionable business insights, and marketing automation.
"...We have driven top line sales by 10% with our use of the Loyalty program...." Peer review by Verified Reviewer, Food & Beverages
What Are the key features of Como for Engagement Management?
Como provides a customer engagement platform that integrates with point-of-sale systems, enabling businesses to manage customer loyalty programs, databases, and products through actionable analytics. nIt offers omnichannel strategies and tools for personalized customer engagement, empowering businesses to maximize revenue and growth. nComo's platform supports businesses in multiple industries by providing resources and inspiration to drive customer engagement and increase sales.
"...It's afantastic new way to interact with customers and really engage with their needs...." Peer review by Joycelyn Neve, Founder and Managing Director, Seafood Pub Company
How can Como optimize your Customer Feedback Management Workflow?
Como provides tools for collecting and analyzing customer feedback. The platform facilitates personalized customer experiences through tailored brand interactions and automated campaigns. Como enables businesses to engage with customers through multiple channels and leverage customer feedback to make informed business decisions.
"...We get daily feedback from customers who feel more connected to the business, and the results prove the advantage this platform provides us as compared to our competitors...." Case Study Conway

Voyado in Action: Unique Activities

How can Voyado enhance your Campaign Management process?
Voyado's campaign management platform is designed for retailers to create, send, and test personalized communication to segmented customer lists. It integrates with other features such as reports, automation, and AI to optimize campaigns. The platform is constantly updated based on customer feedback and integrations with partner tools.
"...Based in the Netherlands and Asia, it is led by two native Dutch experts with over two decades of experience in the CRM & Customer Loyalty Strategies, Data readiness, Data driven marketing campaigns and much more...." Voyado creates customer loyalty we make brands easy to love
What benefits does Voyado offer for Business Development?
Voyado offers expertise in e-commerce, digitalization, and business development. The company focuses on providing solutions for both large and small projects, with growth and results as their primary objectives. Voyado combines business development and e-commerce expertise to deliver the best possible solutions.
"...Rickard Sviestins, Business Developer at H lsokraft Frequently asked questions...." Loyalty Management in Retail All the how to's
How can Voyado enhance your Lifetime Value Management process?
Voyado's platform provides lifetime value management capabilities. nThe platform calculates customer lifetime value (CLV) and churn scores, offering insights into customer behavior. nThese insights enable businesses to predict customer lifetime value and develop targeted marketing strategies.
"...A relevant membership program that the customer values and sees as beneficial...." Customer Loyalty Platform for Retail - Why You Need It

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customise loyalty program

create engagement based loyalty


engagement management

engaging and following up


customer feedback management


helpdesk management


campaign management


discount management


promotion management


communication management

sending & publishing communications


generation of new leads


sales incentive management


lifetime value management


content management


business development


training & onboarding


competitive intelligence


personalized marketing


products & pricelist management


segmentation and targeting



social media analytics


social media management

social media analytics


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Launch new products

  • Improve consistency

  • Shorten ramp up time

  • See 6 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Improve brand engagement

  • Build brand awareness

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve ROI

  • See 6 more

Business Setting

Como Voyado
Peer score 4.3 4.0
Peer insights 434 881
Top industries
Food & Beverages 59.0%
Retail 22.0%
Internet 13.0%
SMB and Mid-Market 94.0% 0.0%
Enterprise 6.0% 0.0%

News

Latest Voyado news

Katarina Nordin departs FinTech big hitter Adyen to join Voyado as Chief Marketing Officer

Voyado has appointed Katarina Nordin as Chief Marketing Officer. Nordin, previously with Adyen, will lead Voyado's global marketing efforts and support its international expansion, particularly in the UK. Her expertise in retail and international scaling aligns with Voyado's focus on enhancing customer experience in the retail sector.

05/02/2026 - source