Clicktools and Forsta (formerly Confirmit), An In-Depth Comparison 2026

Comparison Summary

Clicktools and Forsta are leading solutions in the Customer Feedback Management arena, each catering to distinct needs. Clicktools excels in feedback collection and integration, with notable dominance among enterprise and IT sectors, whereas Forsta offers robust analytical capabilities and is a favorite for market research and consultancy industries. Both provide extensive 24/7 support, ensuring accessibility for diverse operational requirements.

Clicktools: Clicktools, now SAP Service Cloud, enhances customer relationships and increases revenue by transforming customer feedback into actionable insights. Features include seamless CRM integration, dynamic questions, multi-language support, and mobile-friendly surveys.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Top use cases: Clicktools vs Forsta (formerly Confirmit)

Use cases tied to Clicktools and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.

Clicktools Forsta (formerly Confirmit)

Top Capabilities: Clicktools vs Forsta (formerly Confirmit)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Clicktools
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Forsta (formerly Confirmit)
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Forsta (formerly Confirmit) only

Deployed Industries: Clicktools vs Forsta (formerly Confirmit)

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Clicktools
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Forsta (formerly Confirmit)
Shared by both · Industries

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Forsta (formerly Confirmit) only

Deployed Market Segments: Clicktools vs Forsta (formerly Confirmit)

Share of peer evidence by company size for Clicktools and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.

Clicktools 100%
Forsta (formerly Confirmit) 100%
Clicktools Forsta (formerly Confirmit)
Key Capabilities Supported Clicktools focuses heavily on collecting feedback, using measures like CSAT and NPS, and engages users through conversational surveys. → Forsta supports market research, efficient feedback collection, and engaging surveys, also handling campaign management. →
Business Goals Clicktools aims to enhance customer satisfaction with a touch on improving internal efficiency and employee experience. → Forsta helps businesses increase customer acquisition, enter new markets, boost ROI, and improve customer satisfaction. →
Core Features Clicktools stands out with its integration capabilities, ease of migration, and custom report features. → Forsta is recognized for its strong analytics, data import capabilities, and extensive custom reports feature. →
Vendor Support Clicktools offers diverse support options like 24/7 support, making it accessible via chat, email, and phone. → Forsta provides robust 24/7 support, emphasizing availability through consistent phone support. →
Segments and Industries Clicktools thrives in serving computer software and IT sectors, catering to large enterprise needs. → Forsta is predominantly used by research and consulting industries, serving large enterprises effectively. →
Operational Alignment Clicktools fits steadily into enterprise workflows with its high integration flexibility and feedback focus. → Forsta aligns with complex market research operations and is tailored for firms needing comprehensive analytic tools. →

Clicktools and Forsta (formerly Confirmit): Best activities based on customer satisfaction


Clicktools in Action: Unique Activities

What benefits does Clicktools offer for Collecting Feedback?
Clicktools is a platform that helps businesses gather and analyze customer feedback. nIt enables organizations to design feedback programs, measure customer satisfaction, and enhance customer engagement.nBusinesses can collect feedback from various channels, such as mobile, web, and social media.
"...We currently use Clicktools in order to conduct multiple customer satisfaction surveys which are then mapped back into Salesforce.com...." Peer review by Verified User, Administrator in Customer Service, Mechanical or Industrial Engineering
How does Clicktools facilitate Engaging Conversational Surveys?
Clicktools offers a simple platform for creating engaging surveys. The tool enables users to design surveys that gather customer feedback and manage customer engagement. Clicktools also allows users to customize survey features to improve participation.
"...The Marketing Dept. sent buyer intention and conference follow-up surveys...." Peer review by Sherrie M. Carter, Business Systems Analyst, Corporate IT Project Management Office, Blackbaud

Forsta (formerly Confirmit) in Action: Unique Activities

How does Forsta (formerly Confirmit) facilitate Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...It was used up until about a year ago (a little less), as a tool to help screen people for market research purposes (also as an online survey platform to gather opinions about various topics)...." Peer review by Salah Khoury, Online Project Manager, Focus Pointe Global
How can Forsta (formerly Confirmit) enhance your Campaign Management process?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the platform we use to program and field market research surveys...." Peer review by Project Manager in Other
How efficiently Does Forsta (formerly Confirmit) manage your Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...CustomerSat provides a best-practices customer feedback solution that gives us the advanced analytics and reporting capabilities we were seeking...." Peer review by Trish Martin, Vice President, Customer Support, CyberSource

News

Latest Clicktools news

KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking

SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.

20/09/2026 - source

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source