Overview: Bynder Content Workflow (Formerly GatherContent) and ShareThis as Content Marketing Category solutions.

GatherContent and ShareThis cater to different needs within the content marketing space. GatherContent excels in content management and collaboration, making it a strong choice for large enterprises and marketing industries. ShareThis, however, focuses on social media management and content sharing, appealing more to consumer services and research sectors. While GatherContent offers comprehensive support options, ShareThis is stronger in integration features, suitable for enhancing social presence.

Bynder Content Workflow (Formerly GatherContent): GatherContent emphasizes that an effective content operation system enables quicker production and publication of high-quality content. More information is available online.

ShareThis: ShareThis provides digital data solutions for media planning, targeting, and measurement. Website tools are offered to grow online audiences.

Bynder Content Workflow (Formerly GatherContent) and ShareThis: Best activities based on customer satisfaction

Key Capabilities Supported

GatherContent facilitates content management and collaboration activities, assisting users in efficient workflow management. read more →

ShareThis supports social media management and content sharing capabilities, aiding users in enhancing their digital presence. read more →

Business Goals

GatherContent is focused on acquiring customers, scaling best practices, and improving internal communications. read more →

ShareThis aims to acquire customers, improve digital and social presence, and grow market share. read more →

Core Features

GatherContent provides standout features like custom reports and integration, meeting diverse user needs. read more →

ShareThis highlights its analytics and integration capabilities, addressing the need for effective digital engagement. read more →

Vendor Support

GatherContent offers phone, 24/7, chat, and email support, reflecting diverse user preferences for assistance. read more →

ShareThis provides email and 24/7 support, catering to users who prefer straightforward assistance. read more →

Segments and Industries

GatherContent serves large enterprises and marketing industries, indicating its strength in complex environments. read more →

ShareThis is favored by the consumer services and research industries, showing its appeal for detailed digital strategies. read more →

Operational Alignment

GatherContent integrates well into workflows of large enterprises, thanks to its focus on content management. read more →

ShareThis aligns with operations needing strong social media presence, suitable for consumer-oriented businesses. read more →

lightning

Applying your context and needs changes the comparison


Bynder Content Workflow (Formerly GatherContent) in Action: Unique Use Cases

How can Bynder Content Workflow (Formerly GatherContent) optimize your Content Management Workflow?

What Are the key features of Bynder Content Workflow (Formerly GatherContent) for Collaboration?

How efficiently Does Bynder Content Workflow (Formerly GatherContent) manage your Workflow Management?

How does Bynder Content Workflow (Formerly GatherContent) facilitate Communication Management?


ShareThis in Action: Unique Use Cases

What benefits does ShareThis offer for Social Media Management?

How does ShareThis address your Engagement Management Challenges?

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Bynder Content Workflow (Formerly GatherContent) news

Bynder Reports H1 2026 Growth Driven by AI-Powered DAM Adoption

Bynder reports significant growth in H1 2026, driven by increased adoption of its AI-powered Digital Asset Management (DAM) platform. The company saw a 46% year-over-year increase in customer expansion and a threefold rise in subscriptions to its Agentic AI Platform. Bynder's product innovations and global expansion efforts further support its position in the enterprise DAM market.

29/07/2026 - source

Latest ShareThis news

Eyeota & ShareThis Tackle Signal Loss with Predictive AI Audiences

Eyeota and ShareThis have partnered to launch ShareThis In-Market, a new audience solution leveraging predictive AI to address signal loss in digital advertising. This solution introduces 900 new audience segments, combining ShareThis's behavioral data with Eyeota's AI-driven modeling. It provides scalable, privacy-compliant targeting across various channels, helping marketers reach consumers with high purchase intent despite the decline of third-party cookies.

20/04/2026 - source