Bynder Content Workflow (Formerly GatherContent) vs. ShareThis: Comparing Best Content Marketing Solutions 2026

Overview: Bynder Content Workflow (Formerly GatherContent) and ShareThis as Content Marketing Category solutions.

GatherContent and ShareThis cater to different needs within the content marketing space. GatherContent excels in content management and collaboration, making it a strong choice for large enterprises and marketing industries. ShareThis, however, focuses on social media management and content sharing, appealing more to consumer services and research sectors. While GatherContent offers comprehensive support options, ShareThis is stronger in integration features, suitable for enhancing social presence.

Bynder Content Workflow (Formerly GatherContent): GatherContent emphasizes that an effective content operation system enables quicker production and publication of high-quality content. More information is available online.

ShareThis: ShareThis provides digital data solutions for media planning, targeting, and measurement. Website tools are offered to grow online audiences.

Deployed Industries: Bynder Content Workflow (Formerly GatherContent) vs ShareThis

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Bynder Content Workflow (Formerly GatherContent)
Shared
ShareThis
Shared by both · Industries
Bynder Content Workflow (Formerly GatherContent) only

Deployed Market Segments: Bynder Content Workflow (Formerly GatherContent) vs ShareThis

Share of peer evidence by company size for Bynder Content Workflow (Formerly GatherContent) and ShareThis. Each product segments add up to 100%. Click any segment for supporting evidence.

Bynder Content Workflow (Formerly GatherContent) 100%
ShareThis 100%
Bynder Content Workflow (Formerly GatherContent) ShareThis
Key Capabilities Supported GatherContent facilitates content management and collaboration activities, assisting users in efficient workflow management. → ShareThis supports social media management and content sharing capabilities, aiding users in enhancing their digital presence. →
Business Goals GatherContent is focused on acquiring customers, scaling best practices, and improving internal communications. → ShareThis aims to acquire customers, improve digital and social presence, and grow market share. →
Core Features GatherContent provides standout features like custom reports and integration, meeting diverse user needs. → ShareThis highlights its analytics and integration capabilities, addressing the need for effective digital engagement. →
Vendor Support GatherContent offers phone, 24/7, chat, and email support, reflecting diverse user preferences for assistance. → ShareThis provides email and 24/7 support, catering to users who prefer straightforward assistance. →
Segments and Industries GatherContent serves large enterprises and marketing industries, indicating its strength in complex environments. → ShareThis is favored by the consumer services and research industries, showing its appeal for detailed digital strategies. →
Operational Alignment GatherContent integrates well into workflows of large enterprises, thanks to its focus on content management. → ShareThis aligns with operations needing strong social media presence, suitable for consumer-oriented businesses. →
lightning

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Bynder Content Workflow (Formerly GatherContent) and ShareThis: Best activities based on customer satisfaction

Bynder Content Workflow (Formerly GatherContent) in Action: Unique Activities

How can Bynder Content Workflow (Formerly GatherContent) optimize your Content Management Workflow?
GatherContent enables content creation, review, and approval in a single location. It also integrates with major content management systems, facilitating content transfer. GatherContent lacks some fundamental content management features.
"...This is a program or platform to make quality content, where you create your content and you can post it on different sites...." Peer review by Liam M, Marketing Specialist, Consumer Goods
What makes Bynder Content Workflow (Formerly GatherContent) ideal for Collaboration?
GatherContent assists with collaboration by enabling users to work together on content development. It allows for real-time collaboration and tagging, facilitating communication and organization. GatherContent may not provide additional features compared to other collaboration platforms.
"...All content operation task are done under one platform from planning to approval of the project therefore easy to collaborate...." Peer review by Alfred G, Lecturer, Research
What benefits does Bynder Content Workflow (Formerly GatherContent) offer for Workflow Management?
GatherContent streamlines content creation and workflow by providing customizable workflows, assigning roles, and managing tasks. It helps organizations manage content, track progress, and ensure accountability. GatherContent's workflow features are flexible, but might require some experimentation to find the optimal configuration for specific projects.
"...Easy to create groups for workflow purposes...." Peer review by Tiffany L, Email/Web Developer, Education
Why is Bynder Content Workflow (Formerly GatherContent) the best choice for Communication Management?
GatherContent manages communication for content projects. It centralizes content planning, organization, and review processes, automating workflows and reducing email communication. However, the platform may generate excessive email notifications.
"...GatherContent makes publishing articles fast and easy...." Peer review by User

ShareThis in Action: Unique Activities

What makes ShareThis ideal for Social Media Management?
The platform provides social media sharing buttons for websites, allowing users to track social media sharing activity. It offers a dashboard to view social analytics data and identify the most popular content. The platform does not provide capabilities for social media scheduling or content creation.
"...It's nice to be able to see what articles are being shared and what social platforms are being utilized...." Peer review by Consultant
What Are the key features of ShareThis for Engagement Management?
ShareThis provides publishers with tools to track and analyze website visitor engagement. The platform allows publishers to measure engagement across various social media channels and offers insights into user interaction with their content. Despite these capabilities, the platform's user interface has limitations including slow share buttons and a buggy engagement tracking interface.
"...I have used other tools also but this one has a separate dashboard and a panel to understand how the links are shared and how much engagement are you getting...." Peer review by Sumant L, Tech Blogger

IT and Other Capabilities

  • Low
  • Medium
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Business Setting

Bynder Content Workflow (Formerly GatherContent) ShareThis
Peer score 4.4 4.1
Peer insights 991 926
Top industries
Marketing And Advertising 21.0%
Apparel & Fashion 11.0%
Internet 10.0%
Consumer Services 17.0%
Research 17.0%
Information Technology And Services 13.0%
SMB and Mid-Market 81.0% 76.0%
Enterprise 19.0% 24.0%
Pricing Bynder Content Workflow (Formerly GatherContent)

Integrations

Ecosystem partners each product commonly connects with.

Bynder Content Workflow (Formerly GatherContent)

Google Sheets
4.7
Wordpress
4.5
Airtable
4.7
Google Calendar
4.6
HubSpot CRM
4.4
Monday.com
4.6
WooCommerce
4.4
Shopify
4.4

ShareThis

POWr
4.2
mParticle
4.5
Lotame
4.3

News

Latest Bynder Content Workflow (Formerly GatherContent) news

FADEL and Gournay Consulting Launch New Bynder Connector for Rights Management, Content Tracking and Brand Compliance

Bynder, in collaboration with FADEL and Gournay Consulting, has launched a new connector integrating Bynder's DAM with FADEL's Brand Vision for enhanced rights management and content tracking. This integration allows users to manage digital rights and compliance workflows directly within Bynder, improving content governance and reducing corporate risk.

20/09/2026 - source

Latest ShareThis news

Eyeota & ShareThis Tackle Signal Loss with Predictive AI Audiences

Eyeota and ShareThis have partnered to launch ShareThis In-Market, a new audience solution leveraging predictive AI to address signal loss in digital advertising. This solution introduces 900 new audience segments, combining ShareThis's behavioral data with Eyeota's AI-driven modeling. It provides scalable, privacy-compliant targeting across various channels, helping marketers reach consumers with high purchase intent despite the decline of third-party cookies.

20/04/2026 - source