BuddyCRM vs. Scratchpad: Comparing Best CRM Solutions 2026

Overview: BuddyCRM and Scratchpad as CRM Category solutions.

BuddyCRM: BuddyCRM is specialized UK CRM software designed for sales, marketing, and support teams. It caters to construction, engineering, manufacturing, and wholesaler companies.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

This comparison of BuddyCRM vs. Scratchpad draws on 1411 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

BuddyCRM supports Sales pipeline management, Sales and marketing process integration, CRM platform for sales and support, Sales pipeline management for contractors, etc.

Scratchpad supports Automating Salesforce CRM updates, Salesforce CRM automation for sales teams, Sales process automation and standardization, Sales admin automation and reduction, etc.

Evidence shows that both products are used for Sales automation, Sales process management, Sales process automation, Sales analytics, etc.

BuddyCRM also covers Customer relationship management, Sales management, Sales performance management, Customer engagement, etc.

Scratchpad also covers CRM data management, CRM data quality, Sales execution, Revenue operations, etc.

Top use cases: BuddyCRM vs Scratchpad

Use cases tied to BuddyCRM and Scratchpad from verified data sources. Click any use case for supporting evidences.

BuddyCRM Scratchpad

Top Capabilities: BuddyCRM vs Scratchpad

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

BuddyCRM
Shared
Scratchpad
Shared by both · Topics
BuddyCRM only
Scratchpad only

Deployed Market Segments: BuddyCRM vs Scratchpad

Share of peer evidence by company size for BuddyCRM and Scratchpad. Each product segments add up to 100%. Click any segment for supporting evidence.

BuddyCRM 100%
Scratchpad 100%

BuddyCRM and Scratchpad: Best activities based on customer satisfaction

BuddyCRM in Action: Unique Activities

How does BuddyCRM address your Contact List Management Challenges?
BuddyCRM helps manage contacts and sales activities. It combines customer information, interactions, and sales pipeline data in one place. This streamlines sales processes for teams with at least five members.
"...Sales people hate having to dig around in multiple sources for information for that important meeting - so Buddy crm has a single customer view that shows everything about your customer and interactions with your company, from client contact and accounting data through to marketing information, logistics and inventory...." Peer review
Why is BuddyCRM the best choice for Engagement Management?
The software provides a comprehensive view of customer interactions. It displays all relevant information in one location. This allows users to manage sales opportunities and predict future revenue.
"...Sales people hate having to dig around in multiple sources for information for that important meeting - so Buddy crm has a single customer view that shows everything about your customer and interactions with your company, from client contact and accounting data through to marketing information, logistics and inventory...." Peer review

Scratchpad in Action: Unique Activities

How can Scratchpad optimize your Forecasting Workflow?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...We've seen a significant uptick in forecasting accuracy, CRM user adoption, and far fewer one-off calls for forecasting updates from senior leadership...." Peer review by Jeff G., Brand Advisor for Video Creation
What benefits does Scratchpad offer for Workflow Management?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...Scratchpad enables me to maintain a much sharper workflow, improve my admin efficiency, and keep a cleaner pipeline...." Peer review by Derek W., Sr. Account Executive, UserGems
Why is Scratchpad the best choice for Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...Pipeline management and being able to stay organized!..." Peer review by David J., Strategic Account Executive
How does Scratchpad facilitate Training & Onboarding?
Scratchpad offers a comprehensive onboarding experience that is tailored to the user's needs. The onboarding process is designed to help new users quickly learn how to use the platform effectively. Scratchpad's customer success team is dedicated to assisting users throughout the onboarding process.
"...Go through the onboarding session!..." Peer review by Corey A.

News

Latest BuddyCRM news

MS90 Release Notes

BuddyCRM has released new features for its MS90 version, including an enhanced audit log with improved capabilities like Record ID linking, filterable screens, and export functions. The update also includes mobile and visual enhancements to the user interface and experience, particularly in marketing and automation areas.

04/01/2026 - source