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BrightTALK vs GoTo Webinar: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrightTALK vs. GoTo Webinar is based on a specific set of business needs and context. The comparison uses 8628 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightTALK and GoTo Webinar

BrightTALK, GoTo Webinar, ON24 Platform, 6Connex, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

GoTo Webinar focuses on Collaboration with Offline, Engagement Management, Conference Call Management with Offline, Training & Onboarding, etc.

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conve...rsion rates. " - Peter Baxter

"We’re a company that’s building the customer success category. Webinars are one of the key way’s we’re doing that. " - Will Robins

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightTALK

Focus area

Software Failure Risk

  • low

logo GoTo Webinar

Focus area

GoTo Webinar is better than BrightTALK for

Software Failure Risk

  • low

About

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Webinar Software for producing engaging webinars and virtual events

Age

2002

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

77

84

Total Goals
(we found evidences for)

13

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


content publishing

searching for content


generation of new leads



campaign management


competitive intelligence



social media marketing



account management




helpdesk management



communication management

sending & publishing communications


channel management


lead qualification

lead qualification: technographic

lead qualification: firmographic


touchpoint management


training & onboarding


lifetime value management


conversion management



merger and acquisition






segmentation and targeting



promotion management


discount management


international marketing


products & pricelist management


sales document management

contract management

proposal & quote management





trade show marketing


social media management

engaging on social media



workflow management



customer feedback management

measuring customer satisfaction


conference call management


meeting management




sales call management

meeting management


contact list management


rating and review management




knowledge management


bundling of products



relationship marketing


Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Establish thought leadership

  • Enhance customer relationships

  • Scale best practices

  • Improve internal communications

  • Increase sales & revenue

  • Improve ROI

  • Build brand awareness

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve efficiency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • offline

  • e-mail

  • phone calls

  • trade shows

  • events

  • video

  • chat

  • social media

  • promotions

  • mass media

  • on premises

  • website

  • review sites

  • Amazon

  • out of home

  • brochure

  • point of sale

  • blogs

  • user generated content

  • mobile

  • Twitter

  • Skype

  • mobile app

  • Facebook

  • text SMS

  • print media

  • Instagram

  • LinkedIn

  • channel partners

  • movies

  • newsletter

  • See 28 more
  • offline

  • e-mail

  • phone calls

  • trade shows

  • events

  • video

  • chat

  • social media

  • promotions

  • mass media

  • on premises

  • website

  • review sites

  • Amazon

  • out of home

  • brochure

  • point of sale

  • blogs

  • user generated content

  • mobile

  • Twitter

  • Skype

  • mobile app

  • Facebook

  • text SMS

  • print media

  • Instagram

  • LinkedIn

  • channel partners

  • movies

  • newsletter

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting