BrightTALK Overview
This is a summary of the comprehensive capabilities and benefits of BrightTALK based on over 1427 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
BrightTALK, ON24 Platform, 6Connex, BigMarker Webinars, WorkCast, etc., all belong to a category of solutions that help Webinar and Conferencing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if BrightTALK is right for your needs? Our Cuspera AI engine can evaluate how BrightTALK fits your specific business needs, industry, and context. Get your personalized assessment report today.
BrightTALK supports business activities such as:
- Attendee Engagement
- Content Management
- Generation Of New Leads
- Collaboration
- Campaign Management
BrightTALK can help you with many business goals, such as Improve Event ROI, Grow Business, Attract More Attendees, Establish Thought Leadership, Customizable Branding, etc. It can help manage these activities if you use Video and Chat for these needs. As a solution, BrightTALK's capabilities include Recording, Personalization, Video Hosting, etc.
BrightTALK was founded in 2002. Computer Software Vertical is its biggest customer base.
Reviews
"With the added bonus of organic leads, our channel is growing significantly without having to do any extra work. " - Bethany Fagan
Cuspera Reviews
28 buyers and buying teams have used Cuspera to assess how well BrightTALK solved their Webinar and Conferencing needs. Cuspera uses 1427 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.
Business Priorities
Improve Event ROI and Grow Business are the most popular business priorities peers achieved using BrightTALK.
Use Cases
Peers recommend Attendee Engagement , Content Management , Generation Of New Leads , as the business use cases that they have been most satisfied while using BrightTALK.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Attendee Engagement |
4.15/5 ★ |
"...Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey...." Case Study Uberflip |
| engaging and following up |
4.14/5 ★ |
"...However, after adopting BrightTALK, they were able to easily reach new and relevant target audiences through content marketing, while also gaining valuable insights into viewer engagement and behavior...." BMO Global Asset Management reaches target audience and improves ROI |
| engaging with scheduling & cadence |
4.14/5 ★ |
"...BrightTALK offers native integrations for your CRM and marketing automation system, allowing for prompt action from your sales teams or automated cadences. ..." BrightTALK for B2B Lead Generation |
| Content Management with Video |
4.92/5 ★ |
"...How we promote your content...." BrightTALK Platform Overview |
| content publishing |
4.75/5 ★ |
"...BrightTALK promote my content...." Peer review by Pradeep B, Director of Product Marketing |
| content curation |
4.64/5 ★ |
"...Create more engaging content and expand your demand generation efforts to get more out of your webinars and virtual events. ..." BrightTALK: Reach more buyers with your webinars |
| searching for content |
3.08/5 ★ |
"...There s absolutely no reason not to make time to absorb the content available and see how it can help advance the achievement of your organizational goals...." Peer review by User |
| content tracking |
3.42/5 ★ |
"BrightTALK's content and demand marketing platform is a strategic part of our integrated marketing mix." https://business.brighttalk.com/customers/pubnub |
| content sharing |
3.26/5 ★ |
"...On the BrightTALK platform, FireEye s webinar and video content is shared with a community of 1.2 million IT security professionals, who are actively seeking out relevant content to stay ahead in a constantly evolving industry...." Case Study FireEye |
| Generation Of New Leads |
4.95/5 ★ |
"...As a lead generation tool, what really impresses us is the quality of the leads...." Testimonial by Sarah Cook, Director of Marketing, Caringo |
| PEER EXPERIENCES | |
|---|---|
| Attendee Engagement |
4.15/5 ★ |
"...Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey...." Case Study Uberflip |
|
| engaging and following up |
4.15/5 ★ |
| engaging with scheduling & cadence |
4.15/5 ★ |
| Content Management with Video |
4.92/5 ★ |
"...How we promote your content...." BrightTALK Platform Overview |
|
| content publishing |
4.92/5 ★ |
| content curation |
4.92/5 ★ |
| searching for content |
4.92/5 ★ |
| content tracking |
4.92/5 ★ |
| content sharing |
4.92/5 ★ |
| Generation Of New Leads |
4.95/5 ★ |
"...As a lead generation tool, what really impresses us is the quality of the leads...." Testimonial by Sarah Cook, Director of Marketing, Caringo |
|
49+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1427 insights from peers and experts to help you assess how these BrightTALK use cases fit your Webinar and Conferencing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With the added bonus of organic leads, our channel is growing significantly without having to do any extra work. Testimonial By Bethany Fagan |
|
We needed a partner like BrightTALK to reach audiences that weren't coming to our website Testimonial By Savina Angel |
|
From an ROI perspective, BrightTALK isn’t going to be beat Testimonial By Courtney Kehl |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Bethany Fagan Marketing Manager PandaDoc |
With the added bonus of organic leads, our channel is growing significantly without having to do any extra work. Testimonial By Bethany Fagan |
|
Savina Angel Director, Demand Generation WhiteHat Security |
We needed a partner like BrightTALK to reach audiences that weren't coming to our website Testimonial By Savina Angel |
|
Courtney Kehl Global Marketing Enterprise Networks Viptela |
From an ROI perspective, BrightTALK isn’t going to be beat Testimonial By Courtney Kehl |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study ZertoRead More |
|
Case Study UberflipRead More |
|
Case Study DemandbaseRead More |
Frequently Asked Questions(FAQ)
for BrightTALK
What is BrightTALK?
What is BrightTALK used for?
What are the top features of BrightTALK?
Who uses BrightTALK?
What are BrightTALK alternatives?
Where is BrightTALK located?
Popular Business Setting
for BrightTALK
Top Industries
- Computer Software
- Computer & Network Security
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
Peers used BrightTALK to Improve event ROI and Grow business
BrightTALK Alternatives
Peer and Expert Opinion on Features
for BrightTALK
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Recording | Read Reviews (19) |
| Personalization | Read Reviews (15) |
| Video hosting | Read Reviews (8) |
| SEO | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Recording | Read Reviews (19) |
| Personalization | Read Reviews (15) |
| Video hosting | Read Reviews (8) |
| SEO | Read Reviews (5) |
IT and Other Capabilities
for BrightTALK
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (76) |
| Data Export | Read Reviews (52) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (76) |
| Data Export | Read Reviews (52) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (32) |
| Chat Support | Read Reviews (15) |
| Phone Support | Read Reviews (7) |
| Email Support | Read Reviews (5) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (32) |
| Chat Support | Read Reviews (15) |
| Phone Support | Read Reviews (7) |
| Email Support | Read Reviews (5) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (73) |
| Custom Reports | Read Reviews (83) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (73) |
| Custom Reports | Read Reviews (83) |
Software Failure Risk Guidance
?for BrightTALK
Overall Risk Meter
Top Failure Risks for BrightTALK
Vendor Profile Details
HQ Location
BrightTALK Inc, 100 Montgomery Street, 19th Floor, San Francisco, CA 94104
Employees
101-250
Social
Financials
PRIVATE
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