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Brand24 vs Buffer: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brand24 vs. Buffer is based on a specific set of business needs and context. The comparison uses 31166 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brand24 and Buffer

Brand24, Buffer, Awario, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brand24 covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

Buffer focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brand24

Focus area

Brand24 is better than Buffer for

Software Failure Risk

  • medium

logo Buffer

Focus area

Buffer is better than Brand24 for

Software Failure Risk

  • medium

About

Brand24 - Social Media Monitoring Tool

Buffer | Social Media Management Software for Growing Brands

Age

2011

2010

Financials

SEED

SERIES A

Business Need

Total Processes
(we found evidences for)

63

130

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


helpdesk management



campaign management

campaign monitoring



influencer marketing


generation of new leads


customer feedback management

measuring customer satisfaction



reputation management




sales document management

proposal & quote management

contract management


social media marketing




rating and review management


conversion management



training & onboarding



competitive intelligence


contact list management



lifetime value management



business development



opportunity management



account management




segmentation and targeting


loyalty management

identify target customers


knowledge management


relationship marketing


products & pricelist management



workflow management


performance management


touchpoint management


promotion management



meeting management


sales call management

meeting management




channel management



follower management


customer case management


lead qualification: technographic


lead qualification

lead qualification: technographic





advocacy management



calendar management


community building


personalized marketing


distribution management


conference call management


sales review & feedback




relationship management





create learning path


courses & assessment

create learning path




Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Establish thought leadership

  • Grow market share

  • Improve consistency

  • Increase sales & revenue

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Increase customer life time value

  • See 14 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more
  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting