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Bitly vs Oracle Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Bitly vs. Oracle Marketing Cloud is based on a specific set of business needs and context. The comparison uses 4714 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Bitly and Oracle Marketing Cloud

Bitly, Oracle Marketing Cloud, Rebrandly, Percolate Content Marketing, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Bitly covers Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Advertisement with Social Media, etc.

Oracle Marketing Cloud focuses on Engagement Management with E-Mail, Content Management, Campaign Management with E-Mail, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Bitly

Focus area

Bitly is better than Oracle Marketing Cloud for

Software Failure Risk

  • medium

logo Oracle Marketing Cloud

Focus area

Oracle Marketing Cloud is better than Bitly for

Software Failure Risk

  • low

About

Bitly | URL Shortener, Custom Branded URLs, API & Link Management

Oracle | Integrated Cloud Applications and Platform Services

Age

2008

1977

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

57

87

Total Goals
(we found evidences for)

9

13

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


content publishing

searching for content



campaign management

campaign monitoring


engagement management

engaging and following up


helpdesk management



social media marketing


sales document management

proposal & quote management


workflow management


lead qualification

lead qualification: demographic


generation of new leads










customer feedback management



loyalty management


contact list management


competitive intelligence




training & onboarding



account management


segmentation and targeting


personalized marketing



subscription management


channel management




conversion management


relationship marketing



lifetime value management


touchpoint management


products & pricelist management


relationship management


revenue cycle management


knowledge management



international marketing


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Launch new products

  • See 6 more
  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more
  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting