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Audiense Insights vs Crayon: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Audiense Insights vs. Crayon is based on a specific set of business needs and context. The comparison uses 3073 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Audiense Insights and Crayon

Audiense Insights, Crayon, ChannelMix, Affinio, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Audiense Insights covers Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Social Media Marketing with Social Media, etc.

Crayon focuses on Competitive Intelligence, Product Marketing, Engagement Management, Products & Pricelist Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Audiense Insights

Focus area

Audiense Insights is better than Crayon for

Software Failure Risk

  • medium

logo Crayon

Focus area

Crayon is better than Audiense Insights for

Software Failure Risk

  • low

About

Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high

Competitive intelligence software to see and seize opportunities

Age

2011

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

38

60

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media


engagement management

engaging and following up



social media marketing


communication management

tracking & monitoring communications

sending & publishing communications


segmentation and targeting


competitive intelligence



follower management


campaign management

campaign analytics


content management


community marketing


generation of new leads





training & onboarding


workflow management



products & pricelist management



rating and review management



objection handling


sales call management

objection handling


international marketing


helpdesk management




sales review & feedback


trade show marketing


customer feedback management


lead qualification: technographic


lead qualification

lead qualification: technographic


Scheduling & dispatching



knowledge management



relationship management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • See 7 more
  • Grow market share

  • Launch new products

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Manage risk

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • promotions

  • chat

  • Slack

  • website

  • offline

  • on premises

  • newsletter

  • out of home

  • brochure

  • video

  • mobile

  • games

  • mass media

  • radio

  • review sites

  • Twitter

  • print media

  • newspaper

  • mobile app

  • See 21 more
  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • promotions

  • chat

  • Slack

  • website

  • offline

  • on premises

  • newsletter

  • out of home

  • brochure

  • video

  • mobile

  • games

  • mass media

  • radio

  • review sites

  • Twitter

  • print media

  • newspaper

  • mobile app

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting