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Compare Adobe Marketo Engage vs Oracle Eloqua

Comparison Summary

This comparison report of Adobe Marketo Engage vs. Oracle Eloqua is based on a specific set of business needs and context. The comparison uses 43363 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and Oracle Eloqua

Adobe Marketo Engage, Oracle Eloqua, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

Oracle Eloqua focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove

"With our marketing team working exclusively in Oracle Eloqua, we have visibility into all communications, audience segments, send frequency, and volume. This allows us to make data-driven decisions about our marketing campaigns as well as enhance th...e experience of our financial advisors and their customers. " - Eric Hansen

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Oracle Eloqua for

Software Failure Risk

  • medium

logo Oracle Eloqua

Focus area

Oracle Eloqua is better than Adobe Marketo Engage for

Software Failure Risk

  • medium

About

Marketing Automation Software for lead management and B2B marketers

Oracle | Integrated Cloud Applications and Platform Services

Age

1982

1977

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

140

113

Total Goals
(we found evidences for)

19

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing





business development


identify target customers

customise loyalty program

create engagement based loyalty


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


opportunity management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more
  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting