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Compare ActiveCampaign vs Oracle Eloqua

Comparison Summary

This comparison report of ActiveCampaign vs. Oracle Eloqua is based on a specific set of business needs and context. The comparison uses 24401 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveCampaign and Oracle Eloqua

ActiveCampaign, Oracle Eloqua, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Oracle Eloqua focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

"Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school me...als. " - Lori Taylor

"Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” " - Tamer Hamed

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveCampaign

Focus area

ActiveCampaign is better than Oracle Eloqua for

Software Failure Risk

  • medium

logo Oracle Eloqua

Focus area

Oracle Eloqua is better than ActiveCampaign for

Software Failure Risk

  • medium

About

CXA Platform to engage with their customers

Oracle | Integrated Cloud Applications and Platform Services

Age

2003

1977

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

133

113

Total Goals
(we found evidences for)

18

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


contact list management

creating contact list


training & onboarding




generation of new leads




social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account





content publishing

searching for content




segmentation and targeting



lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


sales document management

proposal & quote management

contract management




pipeline management


identify target customers

customise loyalty program


relationship management



conversion management


promotion management


lifetime value management


personalized marketing


discount management


knowledge management


customer feedback management

measuring net promoter score

measuring customer satisfaction





trade show marketing



courses & assessment

create learning path


products & pricelist management






social media marketing



referral management



rating and review management


account management


business development


relationship marketing


outbound marketing


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



competitive intelligence


channel management


sales commission management


international marketing





touchpoint management




database marketing



opportunity management


revenue cycle management


community marketing



influencer marketing


distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more
  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting