Real-World Case Studies and Customer Success Stories with OptiMine Software, Inc.

OptiMine helped JCPenney move away from a slow, expensive legacy MMM vendor. The new solution let JCPenney run fast, detailed... scenario plans for both quick decisions and deep planning. OptiMine custom-built the measurement system and provided expert consultants. JCPenney saw a verified revenue lift of over $300 million within two years. The process became faster and more agile, driving strong performance gains.
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OptiMine analyzed the effects of major ad budget cuts for a large retailer and a financial services company. After reducing ad... spend, both brands saw revenue and new customer acquisition drop by over 50%. Short-term ROAS improved briefly, but then fell by more than 50% as brand awareness weakened. Long-term, the brands faced higher CPA and lower ROAS, making recovery difficult. OptiMine's marketing measurement tools help brands predict these impacts and avoid damaging budget cuts.
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OptiMine helped a large jewelry retailer measure the impact of Amazon Ads and other marketing channels. The retailer used OptiMine’s... solution to track sales lift across both their e-commerce site and Amazon. Amazon Ads drove a 14% incremental revenue increase on Amazon and matched Google Shopping’s 7% lift on the retailer’s own site. The retailer achieved a 326% ROAS from Amazon Ads. OptiMine enabled agile, ongoing optimization and data-driven budget planning for better marketing results.
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JCPenney used OptiMine’s agile MMM solution to replace a slow, expensive legacy vendor. The new system enabled rapid scenario planning... and real-time budget optimization. JCPenney could measure performance across all channels and conversion points. With OptiMine, JCPenney generated over $300 million in verified revenue lift in two years. The collaboration included expert consulting and a center of excellence for faster, data-driven decisions.
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OptiMine analyzed the effects of major advertising budget cuts for a large retailer and a financial services company. Both brands saw... revenue and new customer acquisition drop by over 50% after reducing ad spend. Short-term ROAS improved briefly, but then fell by more than 50% as brand awareness weakened. Long-term, both brands faced higher CPAs and lower ROAS, making it harder and more expensive to regain lost ground. Competitors who maintained spend gained market share, increasing the challenge.
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OptiMine helped JCPenney move away from a slow, expensive legacy MMM vendor. The new solution let JCPenney run scenario plans... much faster and with more detail. OptiMine custom-built the measurement system and provided expert consultants. JCPenney saw a verified revenue lift of over $300 million in two years. The process became faster, more agile, and improved performance for the brand.
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JCPenney used OptiMine’s agile MMM solution to replace a slow, expensive legacy vendor. The new system enabled rapid scenario planning... and real-time budget optimization. JCPenney could measure performance across all channels and conversion points. With OptiMine, they generated over $300 million in verified revenue lift in two years. The collaboration included expert consulting and a center of excellence model for faster, more effective marketing decisions.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon... Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-channel analysis and incrementality testing to find hidden synergies. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers.
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OptiMine helped American Signature Furniture during the pandemic. The company faced store shutdowns and changing customer behavior. OptiMine’s agile analytics... let them quickly shift marketing spend between e-commerce and in-store. This boosted sales growth and improved cost efficiency. The results included over 100% sales growth lift and a 6% ROAS lift compared to control markets.
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OptiMine helped Citibank find $27 million in cost savings by reallocating low-performing marketing spend. The platform delivered agile marketing measurement... across digital and traditional media, outperforming previous MTA and MMM vendors. OptiMine uncovered hundreds of optimization opportunities and enabled rapid model refreshes within 24 hours. Citibank used these insights to target high-value credit card customers and improve campaign efficiency. OptiMine's analytics gave Citibank deeper visibility and faster results for marketing optimization.
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OptiMine helped Aflac boost conversions by 14. 05% with agile marketing measurement. The solution tracked how upper funnel non-brand keywords...increased awareness and drove more leads. Aflac saw this growth with only a 4.91% increase in investment. Cost per lead dropped by 8.01%. OptiMine's platform gave fast, actionable insights for optimizing paid search and cross-channel spend.
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OptiMine Software was chosen by a top 10 global bank to improve marketing measurement and optimization. The bank's previous vendors... could not provide detailed analysis across digital and traditional channels or measure high and low lifetime value customer acquisitions. OptiMine deployed in under 8 weeks and quickly identified $27 million in cost savings. The solution uncovered campaigns driving high-value customer acquisition at 7 times the average rate. OptiMine enabled fast, deep analytics, helping the bank reallocate budget and improve marketing ROI.
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OptiMine helped Citibank find $27 million in cost savings by reallocating low-performing marketing spend. The bank used OptiMine to measure... both digital and traditional media for new customer acquisition. OptiMine delivered detailed analytics, uncovering hundreds of optimization opportunities missed by previous vendors. Citibank could now target high-value credit card holders and refresh models within 24 hours. The solution enabled faster, deeper marketing measurement and improved campaign efficiency.
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OptiMine helped Aflac boost conversions by 14. 05% with agile marketing measurement. The solution analyzed upper funnel non-brand keyword impressions...to reveal their impact on lower funnel paid search. Insights from OptiMine showed that education-focused search ads addressed buyer confusion about health care reform. Aflac and its agency adjusted spend and content, leading to more leads and an 8.01% drop in cost per lead. Minimal extra investment of 4.91% delivered strong results.
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OptiMine helped Spark Foundry, a Publicis agency, boost conversions by 14. 05% for a leading U.S. supplemental health insurer. Spark...Foundry used OptiMine's marketing measurement and optimization tools to improve digital campaign performance. The agency achieved this lift with only a 4.91% increase in investment. Cost per lead dropped by 8.01%. OptiMine provided analytics, reporting, and support to Spark Foundry's account team.
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OptiMine helped Spark Foundry boost conversions by 14% for a leading US supplemental health insurer. The agency used OptiMine’s analytics... to optimize digital marketing and measure campaign impact across channels. Spark Foundry increased lead generation while keeping costs low, with only a 4.91% rise in spend. Cost per lead dropped by 8%. OptiMine’s insights let Spark Foundry adjust spend mix and content for better results.
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OptiMine helped a large agency holding company boost conversions by 14. 05% for a top insurance and financial services brand....The agency used OptiMine’s agile marketing measurement to analyze and optimize paid search and upper funnel keywords. This approach led to more leads with only a 4.91% increase in investment. The cost per lead dropped by 8.01%. The agency now uses OptiMine to measure TV and digital spend for better ROI.
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OptiMine helped Spark Foundry, a Publicis agency, improve digital marketing for a top U. S. supplemental health insurer. Spark Foundry...used OptiMine’s analytics to measure the impact of upper funnel ads on lower funnel conversions. The agency saw a 14.05% increase in conversions with only a 4.91% rise in investment. Cost per lead dropped by 8.01%. OptiMine’s insights enabled Spark Foundry to optimize spend and content, driving more leads for their client.
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OptiMine helped Pandora Music measure and optimize its marketing investments across TV, display, and social channels. Pandora shifted 40% of... TV spend to top-performing networks, increasing listener hours by over 100 million. OptiMine's solution revealed that six digital partners previously dropped were actually valuable, leading to their reactivation. Media was found to be 30% more effective in reactivating lapsed user segments, boosting in-app revenue. OptiMine deployed its cross-channel measurement platform in under six weeks for rapid ROI.
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OptiMine helped Pandora, a leading music streaming service, measure and optimize marketing across TV, digital, and mobile channels. Pandora faced challenges... tracking media impact on app installs and in-app listener hours, especially after its IPO. OptiMine deployed in 6 weeks, uncovering over $5 million in profitability improvement and a 40x payback in the first year. The solution enabled Pandora to shift 40% of TV spend to top-performing networks, increasing listener hours by over 100 million. OptiMine also identified valuable digital partners previously overlooked, driving higher app activation and revenue.
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OptiMine helped Pandora Music measure and optimize its marketing investments after its IPO. Pandora could not track the impact of... over $10MM in TV spend or measure app installs and in-app activation. OptiMine deployed its solution in under six weeks, enabling Pandora to shift 40% of TV spend to better-performing networks. This increased listener hours by over 100 million. The platform also revealed valuable digital partners Pandora had previously overlooked, driving higher app engagement and revenue.
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OptiMine replaced UnitedHealthcare's old marketing measurement tools. UnitedHealthcare needed better ways to track digital and traditional media for Medicare Advantage... growth. OptiMine's unified solution measured all channels, including agents and brokers. TV recommendations from OptiMine drove $18 million in extra income in one year. The solution delivered a 50X ROI and payback in under 6 months.
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OptiMine helped the world’s largest healthcare insurance company optimize a $100 million annual media budget. The company replaced slow and... inaccurate MTA and MMM solutions with OptiMine’s unified measurement platform. OptiMine’s agile solution identified $18 million in TV operating income improvement and $15 million in digital channel efficiencies. The company achieved a 50X ROI and payback in less than 6 months. OptiMine’s detailed, AI-driven insights improved both digital and traditional media performance.
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OptiMine replaced UnitedHealthcare’s old marketing measurement tools. The company needed better ways to track both digital and traditional media. OptiMine’s... unified solution measured all channels, including agents and brokers. Their AI-driven models updated fast and gave detailed, actionable insights. UnitedHealthcare saw a 50x ROI, $18 million more in operating income, and a 5% sales lift from smarter print guidance.
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OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of upper funnel display ads. The platform revealed... that display ads were undervalued and guided Coolibar to adjust spend across five ad groups. Some ad groups saw spend reduced by up to 85%, while others increased by over 1,000%. As a result, paid search revenues rose by 23%. Coolibar quickly optimized marketing ROI using OptiMine's agile marketing mix modeling.
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OptiMine Insight helped a large apparel brand measure the true value of upper funnel display ads. The brand struggled to... track the impact of social, video, and display channels on sales. OptiMine's Agile Marketing Mix analytics revealed that display ads drove a 23% lift in paid search revenues. The platform enabled rapid optimization of ad spend, shifting budgets to the best-performing groups. The brand moved from analysis to revenue growth in just weeks.
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OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of upper funnel display ads. The platform revealed... that display ads were driving more sales than last-click attribution showed. Coolibar adjusted spend across five display ad groups, cutting poor performers by up to 85% and boosting top performers by over 1,000%. As a result, paid search revenues increased by 23%. The solution delivered fast, actionable insights for real-time marketing optimization.
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OptiMine’s Agile MMM Solution gave a global CPG brand real-time marketing insights. The old marketing mix modeling was slow, costly,... and lacked detail. OptiMine delivered daily sales data, deep channel breakdowns, and real-time scenario planning. The brand optimized media spend and targeting, driving significant ROI growth. Insights were 8-10x deeper than before, helping scale measurement across brands.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon... Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-channel impact analysis and incrementality testing. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in new customers and matched the impact of Google Shopping.
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OptiMine’s Agile MMM helped a global CPG brand improve marketing ROI. The brand struggled with slow, costly, and outdated marketing... mix models. OptiMine delivered daily sales data and detailed performance breakdowns. Real-time scenario planning enabled smarter budget allocation. The brand saw significant ROI growth and better audience targeting.
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OptiMine worked with X (formerly Twitter) to measure if paid and promoted X media campaigns could improve brand sentiment for the four largest US mobile carriers. Using OptiMine’s analytics,... they analyzed a year of campaign and sentiment data, focusing on metrics like network quality, customer service, plan quality, pricing, and churn. The study found that targeted paid media drove positive sentiment lift, with improvements ranging from 1% to 30% across key categories. OptiMine’s approach delivered results in weeks, much faster than traditional research methods. Brands can use these insights to boost positive perceptions and reduce customer attrition risks.
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OptiMine worked with X (formerly Twitter) to measure the impact of paid and promoted media campaigns on brand sentiment metrics. X needed fast... results to see if their campaigns could improve brand health KPIs for major US mobile carriers. OptiMine used advanced analytics and social listening data to analyze a year of campaign history. The study showed that targeted paid media can lift positive brand sentiment and reduce negative perceptions. OptiMine's approach delivered insights in weeks, much faster than traditional research methods.
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OptiMine helped X (formerly Twitter) measure the impact of paid and promoted media campaigns on brand sentiment for the four largest US mobile carriers. Using advanced analytics,... OptiMine analyzed a year of campaign and sentiment data. The solution showed that targeted social campaigns can boost positive brand attitudes and reduce negative perceptions. Brands saw short-term gains in sentiment without infrastructure changes. OptiMine's approach delivered results in weeks, much faster than traditional research methods.
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OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%.
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OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem by closing... gaps and improving data sources. They aligned taxonomies and KPIs to real business decisions. This led to an 80% reduction in model refresh time and over 50% better model precision. Customer acquisition costs dropped by up to 54%. The brand now makes faster, more accurate marketing decisions.
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OptiMine analyzed two brands that cut advertising spend over two years. Brand A, a retailer, reduced spend by 27% and... saw revenue drop 66% and acquisitions fall 67%. Brand B, in financial services, cut spend by 65% and profits dropped 51% with acquisitions down 61%. Both brands faced immediate and long-term losses in revenue, profit, and market position. Media efficiency worsened, with ROAS dropping 50% and CPAs rising 175%.
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