OptiMine Insight: Product updates, Customer stories, and Insights | 2026 Cuspera

OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of upper funnel brand display ads. The platform enabled the company to optimize spend across five display ad groups, in...creasing spend on top performers by over 1,000% and reducing spend on underperformers by up to 85%. This agile marketing mix approach led to a 23% lift in paid search revenues. Coolibar moved from analysis to revenue growth in just weeks, not months.
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OptiMine helped a major multi-brand retailer and a large financial services company measure the impact of big marketing budget cuts. Both brands saw revenue and new customer numbers drop right away a...fter cutting ad spend. On average, incremental revenue from marketing fell by over 50%. The case shows why good marketing measurement is important. It warns brands about the risks of poor measurement and cutting advertising budgets.
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OptiMine helped Twitter measure the impact of paid and promoted media campaigns on brand health KPIs. Twitter needed fast results to see if their campaigns improved brand sentiment. OptiMine used adv...anced analytics and social listening data to analyze a year of campaign history for major US mobile carriers. The solution showed that targeted paid media can boost positive brand attitudes and reduce negative perceptions. OptiMine's approach delivered results in weeks, much faster than traditional methods.
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OptiMine helped Pandora Music measure and improve its marketing performance. Pandora could not track how TV and digital ads drove app installs and listener hours. OptiMine was set up in less than 6 w...eeks. Pandora shifted 40% of TV spend to better networks, increasing listener hours by over 100 million. Media was found to be 30% more effective in re-activating lapsed user segments, boosting revenue.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-c...hannel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
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OptiMine helped X (formerly Twitter) measure the impact of paid and promoted media campaigns on brand sentiment KPIs for major US mobile carriers. X needed fast results, and OptiMine delivered insigh...ts in just a few weeks. The analytics platform showed that targeted marketing campaigns can boost positive brand attitudes and reduce negative perceptions. Brands used paid media to drive sentiment lift, even without infrastructure changes. OptiMine's approach enabled faster measurement cycles than traditional research methods.
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