Real-World Case Studies and Customer Success Stories with OptiMine Insight

OptiMine helped Twitter measure the impact of paid and promoted media campaigns on brand health KPIs. Twitter needed fast results to see if their campaigns improved brand sentiment. OptiMine used adv...anced analytics and social listening data to analyze a year of campaign history for major US mobile carriers. The solution showed that targeted paid media can boost positive brand attitudes and reduce negative perceptions. OptiMine's approach delivered results in weeks, much faster than traditional methods.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-c...hannel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
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OptiMine helped American Signature Furniture during the pandemic. The company faced store shutdowns and changing customer behavior. OptiMine’s agile analytics let them quickly shift marketing spend b...etween e-commerce and in-store. This boosted sales growth and improved cost efficiency. The results included over 100% sales growth lift and a 6% ROAS lift compared to control markets.
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OptiMine helped JCPenney improve their marketing results. JCPenney used OptiMine to measure and optimize their digital marketing. The solution helped JCPenney understand what worked best. JCPenney sa...w better performance from their marketing campaigns. The case study shows how data-driven tools can help big retailers.
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OptiMine helped JCPenney move from a slow, expensive legacy MMM vendor to a custom, agile measurement solution. JCPenney faced delays and high costs with their old system, which limited their ability... to act quickly. OptiMine provided a tailored MMM solution and expert consulting. This let JCPenney make faster, more detailed marketing decisions. As a result, JCPenney saw a verified revenue lift of over $300 million within two years.
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OptiMine helped JCPenney modernize its marketing measurement with agile MMM. JCPenney switched from a slow, expensive legacy vendor to OptiMine’s fast, custom solution. The new system enabled rapid s...cenario planning and real-time budget optimization. JCPenney saw a verified revenue lift of over $300 million in two years. OptiMine’s expert consulting and collaboration improved ROI and decision speed.
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OptiMine helped Aflac improve its paid search lead generation. Aflac wanted to increase conversions while keeping costs low in a tough market. OptiMine measured how upper funnel digital ads affected ...lower funnel conversions. The insights showed that education-focused ads could clear up confusion and boost leads. Aflac saw a 14.05% increase in conversions and an 8.01% drop in cost per lead with only a 4.91% increase in spend.
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OptiMine helped Citibank improve its marketing measurement and optimization. Citibank's old vendors could not measure both digital and traditional media or provide fast, detailed results. OptiMine de...ployed in less than 8 weeks and found $27 million in cost savings. The solution gave Citibank deep insights into campaign performance and high-value customer acquisition. Citibank used these insights to reallocate budget and improve marketing ROI.
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OptiMine helped Pandora Music measure and improve its marketing performance. Pandora could not track how TV and digital ads drove app installs and listener hours. OptiMine was set up in less than 6 w...eeks. Pandora shifted 40% of TV spend to better networks, increasing listener hours by over 100 million. Media was found to be 30% more effective in re-activating lapsed user segments, boosting revenue.
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OptiMine helped UnitedHealthcare improve marketing measurement for Medicare Advantage and related insurance products. UnitedHealthcare replaced old attribution and mix models with OptiMine’s unified ...solution, which measures both digital and traditional media across all channels. OptiMine’s recommendations led to $18 million in extra operating income from TV and a 5% sales lift from print. The solution delivered a 50X ROI and payback in less than 6 months. UnitedHealthcare saw better acquisition performance, efficiency, and effectiveness.
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OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of their upper funnel display ads. Coolibar struggled to track the impact of brand display ads on sales. OptiMine's pla...tform showed which display ad groups drove results and helped Coolibar adjust their ad spend. After using OptiMine, Coolibar increased paid search revenues by 23%. The platform gave fast, actionable insights for better marketing decisions.
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OptiMine helped Spark Foundry, a Publicis agency, improve marketing results for a large U.S. supplemental health insurer. Spark Foundry used OptiMine's analytics to measure the impact of upper funnel... media on lower funnel conversions. The agency adjusted spend and content based on OptiMine's insights. This led to a 14.05% increase in conversions and an 8.01% decrease in cost per lead. The results were achieved with only a 4.91% increase in investment.
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OptiMine’s Agile MMM helped a leading CPG brand improve marketing ROI. The brand struggled with slow, expensive, and limited traditional MMM. OptiMine provided real-time, detailed sales and marketing... data. The solution enabled better budget allocation and audience targeting. The brand saw deeper insights and significant ROI growth. OptiMine’s analytics made it easier to scale measurement across brands.
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OptiMine helped a major multi-brand retailer and a large financial services company measure the impact of big marketing budget cuts. Both brands saw revenue and new customer numbers drop right away a...fter cutting ad spend. On average, incremental revenue from marketing fell by over 50%. The case shows why good marketing measurement is important. It warns brands about the risks of poor measurement and cutting advertising budgets.
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