Real-World Case Studies and Customer Success Stories with OptiMine Insight

OptiMine helped JCPenney modernize its marketing measurement with agile MMM. The old system was slow and costly, with updates only... twice a year. OptiMine enabled fast scenario planning and real-time budget optimization. JCPenney saw over $300 million in verified revenue lift in two years. The solution improved ROI and decision speed for the retail giant.
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OptiMine helped JCPenney modernize its marketing measurement with agile MMM. JCPenney switched from a slow, expensive legacy vendor to OptiMine’s... fast, custom solution. The new system enabled rapid scenario planning and real-time budget optimization. JCPenney saw a verified revenue lift of over $300 million in two years. OptiMine’s expert consulting and collaboration improved ROI and decision speed.
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OptiMine helped American Signature Furniture during the pandemic. The company faced store shutdowns and changing customer behavior. OptiMine’s agile analytics... let them quickly shift marketing spend between e-commerce and in-store. This boosted sales growth and improved cost efficiency. The results included over 100% sales growth lift and a 6% ROAS lift compared to control markets.
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OptiMine helped JCPenney move from a slow, expensive legacy MMM vendor to a custom, agile measurement solution. JCPenney faced delays... and high costs with their old system, which limited their ability to act quickly. OptiMine provided a tailored MMM solution and expert consulting. This let JCPenney make faster, more detailed marketing decisions. As a result, JCPenney saw a verified revenue lift of over $300 million within two years.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon... Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-channel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
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OptiMine helped JCPenney modernize its marketing measurement with agile MMM. The old system was slow and costly, with updates only... twice a year. OptiMine enabled fast scenario planning and real-time budget optimization. JCPenney saw over $300 million in verified revenue lift in two years. The solution improved ROI and decision speed for the retail giant.
Show More..

OptiMine helped JCPenney modernize its marketing measurement with agile MMM. JCPenney switched from a slow, expensive legacy vendor to OptiMine’s... fast, custom solution. The new system enabled rapid scenario planning and real-time budget optimization. JCPenney saw a verified revenue lift of over $300 million in two years. OptiMine’s expert consulting and collaboration improved ROI and decision speed.
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OptiMine helped American Signature Furniture during the pandemic. The company faced store shutdowns and changing customer behavior. OptiMine’s agile analytics... let them quickly shift marketing spend between e-commerce and in-store. This boosted sales growth and improved cost efficiency. The results included over 100% sales growth lift and a 6% ROAS lift compared to control markets.
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OptiMine helped JCPenney move from a slow, expensive legacy MMM vendor to a custom, agile measurement solution. JCPenney faced delays... and high costs with their old system, which limited their ability to act quickly. OptiMine provided a tailored MMM solution and expert consulting. This let JCPenney make faster, more detailed marketing decisions. As a result, JCPenney saw a verified revenue lift of over $300 million within two years.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon... Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-channel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
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OptiMine helped X (formerly Twitter) measure the impact of paid and promoted media campaigns on brand sentiment KPIs for major US mobile carriers. X needed fast... results, and OptiMine delivered insights in just a few weeks. The analytics platform showed that targeted marketing campaigns can boost positive brand attitudes and reduce negative perceptions. Brands used paid media to drive sentiment lift, even without infrastructure changes. OptiMine's approach enabled faster measurement cycles than traditional research methods.
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OptiMine helped Twitter measure the impact of paid and promoted media campaigns on brand health KPIs. Twitter needed fast results... to see if their campaigns improved brand sentiment. OptiMine used advanced analytics and social listening data to analyze a year of campaign history for major US mobile carriers. The solution showed that targeted paid media can boost positive brand attitudes and reduce negative perceptions. OptiMine's approach delivered results in weeks, much faster than traditional methods.
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OptiMine helped X (formerly Twitter) measure the impact of paid and promoted media campaigns on brand sentiment KPIs for major US mobile carriers. X needed fast... results, and OptiMine delivered insights in just a few weeks. The analytics platform showed that targeted marketing campaigns can boost positive brand attitudes and reduce negative perceptions. Brands used paid media to drive sentiment lift, even without infrastructure changes. OptiMine's approach enabled faster measurement cycles than traditional research methods.
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OptiMine helped Twitter measure the impact of paid and promoted media campaigns on brand health KPIs. Twitter needed fast results... to see if their campaigns improved brand sentiment. OptiMine used advanced analytics and social listening data to analyze a year of campaign history for major US mobile carriers. The solution showed that targeted paid media can boost positive brand attitudes and reduce negative perceptions. OptiMine's approach delivered results in weeks, much faster than traditional methods.
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OptiMine helped Citibank improve its marketing measurement and optimization. Citibank's old vendors could not measure both digital and traditional media... or provide fast, detailed results. OptiMine deployed in less than 8 weeks and found $27 million in cost savings. The solution gave Citibank deep insights into campaign performance and high-value customer acquisition. Citibank used these insights to reallocate budget and improve marketing ROI.
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OptiMine helped Aflac improve its paid search lead generation. Aflac wanted to increase conversions while keeping costs low in a... tough market. OptiMine measured how upper funnel digital ads affected lower funnel conversions. The insights showed that education-focused ads could clear up confusion and boost leads. Aflac saw a 14.05% increase in conversions and an 8.01% drop in cost per lead with only a 4.91% increase in spend.
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OptiMine helped Citibank improve its marketing measurement and optimization. Citibank's old vendors could not measure both digital and traditional media... or provide fast, detailed results. OptiMine deployed in less than 8 weeks and found $27 million in cost savings. The solution gave Citibank deep insights into campaign performance and high-value customer acquisition. Citibank used these insights to reallocate budget and improve marketing ROI.
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OptiMine helped Aflac improve its paid search lead generation. Aflac wanted to increase conversions while keeping costs low in a... tough market. OptiMine measured how upper funnel digital ads affected lower funnel conversions. The insights showed that education-focused ads could clear up confusion and boost leads. Aflac saw a 14.05% increase in conversions and an 8.01% drop in cost per lead with only a 4.91% increase in spend.
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OptiMine helped Pandora Music measure and improve its marketing performance. Pandora could not track how TV and digital ads drove... app installs and listener hours. OptiMine was set up in less than 6 weeks. Pandora shifted 40% of TV spend to better networks, increasing listener hours by over 100 million. Media was found to be 30% more effective in re-activating lapsed user segments, boosting revenue.
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OptiMine helped Pandora Music measure and improve its marketing performance. Pandora could not track how TV and digital ads drove... app installs and listener hours. OptiMine was set up in less than 6 weeks. Pandora shifted 40% of TV spend to better networks, increasing listener hours by over 100 million. Media was found to be 30% more effective in re-activating lapsed user segments, boosting revenue.
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OptiMine helped UnitedHealthcare improve marketing measurement for Medicare Advantage and related insurance products. UnitedHealthcare replaced old attribution and mix models... with OptiMine’s unified solution, which measures both digital and traditional media across all channels. OptiMine’s recommendations led to $18 million in extra operating income from TV and a 5% sales lift from print. The solution delivered a 50X ROI and payback in less than 6 months. UnitedHealthcare saw better acquisition performance, efficiency, and effectiveness.
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OptiMine helped UnitedHealthcare improve marketing measurement for Medicare Advantage and related insurance products. UnitedHealthcare replaced old attribution and mix models... with OptiMine’s unified solution, which measures both digital and traditional media across all channels. OptiMine’s recommendations led to $18 million in extra operating income from TV and a 5% sales lift from print. The solution delivered a 50X ROI and payback in less than 6 months. UnitedHealthcare saw better acquisition performance, efficiency, and effectiveness.
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OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of their upper funnel display ads. Coolibar struggled to... track the impact of brand display ads on sales. OptiMine's platform showed which display ad groups drove results and helped Coolibar adjust their ad spend. After using OptiMine, Coolibar increased paid search revenues by 23%. The platform gave fast, actionable insights for better marketing decisions.
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OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of their upper funnel display ads. Coolibar struggled to... track the impact of brand display ads on sales. OptiMine's platform showed which display ad groups drove results and helped Coolibar adjust their ad spend. After using OptiMine, Coolibar increased paid search revenues by 23%. The platform gave fast, actionable insights for better marketing decisions.
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OptiMine helped Spark Foundry, a Publicis agency, improve marketing results for a large U. S. supplemental health insurer. Spark Foundry...used OptiMine's analytics to measure the impact of upper funnel media on lower funnel conversions. The agency adjusted spend and content based on OptiMine's insights. This led to a 14.05% increase in conversions and an 8.01% decrease in cost per lead. The results were achieved with only a 4.91% increase in investment.
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OptiMine helped Spark Foundry, a Publicis agency, improve marketing results for a large U. S. supplemental health insurer. Spark Foundry...used OptiMine's analytics to measure the impact of upper funnel media on lower funnel conversions. The agency adjusted spend and content based on OptiMine's insights. This led to a 14.05% increase in conversions and an 8.01% decrease in cost per lead. The results were achieved with only a 4.91% increase in investment.
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OptiMine’s Agile MMM helped a leading CPG brand improve marketing ROI. The brand struggled with slow, expensive, and limited traditional... MMM. OptiMine provided real-time, detailed sales and marketing data. The solution enabled better budget allocation and audience targeting. The brand saw deeper insights and significant ROI growth. OptiMine’s analytics made it easier to scale measurement across brands.
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OptiMine’s Agile MMM helped a leading CPG brand improve marketing ROI. The brand struggled with slow, expensive, and limited traditional... MMM. OptiMine provided real-time, detailed sales and marketing data. The solution enabled better budget allocation and audience targeting. The brand saw deeper insights and significant ROI growth. OptiMine’s analytics made it easier to scale measurement across brands.
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OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of upper funnel brand display ads. The platform enabled... the company to optimize spend across five display ad groups, increasing spend on top performers by over 1,000% and reducing spend on underperformers by up to 85%. This agile marketing mix approach led to a 23% lift in paid search revenues. Coolibar moved from analysis to revenue growth in just weeks, not months.
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OptiMine delivered a 50X ROI for the world’s largest healthcare insurance company. The company faced challenges with a $100MM annual... media budget and outdated measurement tools. OptiMine replaced slow, inaccurate MTA and MMM solutions with agile, unified measurement across all channels. The solution found $18MM in TV improvement and $15MM in digital efficiencies. Payback came in less than 6 months, with major gains in acquisition and marketing effectiveness.
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OptiMine helped a leading music streaming service improve app installs and in-app activation. The company needed to measure marketing ROI... across TV, digital, and social channels after its IPO. OptiMine deployed in 6 weeks, uncovering $5 million in profitability improvement and a 40x payback in the first year. The solution guided TV spend shifts, increasing listener hours by over 100 million. OptiMine also identified that media was 30% more effective in reactivating lapsed user segments.
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OptiMine helped a global top 10 bank find $27MM in ROI within 8 weeks. The bank's old MTA and MMM... vendors could not measure campaign performance across all channels. OptiMine delivered agile marketing analytics for both digital and traditional media. The solution found campaigns driving high-value customer acquisition 7x stronger than average. OptiMine gave detailed, actionable guidance to improve high LTV account growth.
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OptiMine Insight helped a large agency holding company boost conversions by 14. 05% for a top insurance and financial services...brand. The agency used agile marketing measurement to optimize paid search and upper funnel keyword spend. This led to more leads with only a 4.91% increase in investment. Cost per lead dropped by 8.01%. OptiMine’s analytics revealed that education-focused search ads addressed market confusion and drove results.
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OptiMine helped Spark Foundry boost conversions by 14. 05% for a leading US supplemental health insurer. Spark Foundry used OptiMine’s...marketing measurement tools to optimize digital campaigns and improve lead generation. The agency achieved this lift with only a 4.91% increase in investment. Cost per lead dropped by 8.01%. OptiMine’s analytics revealed that upper funnel ads educated buyers and increased lower funnel conversions.
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OptiMine used its agile analytics platform to help X (formerly Twitter) measure the impact of paid and promoted campaigns on brand sentiment for the four largest US mobile carriers. The challenge was... to deliver results in just a few weeks. OptiMine analyzed a year of campaign and sentiment data, showing that targeted social campaigns improved brand sentiment metrics by 1-30%. The solution enabled faster measurement cycles and proved that paid media can drive positive sentiment lift across key KPIs like network quality and customer service.
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OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%. OptiMine's marketing measurement tools made data-driven decisions faster and more accurate.
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OptiMine measured the impact of major advertising cuts for two brands: a retailer and a financial services company. Brand A reduced... ad spend by 27% and saw revenue drop 66% and holiday sales fall 43% year-over-year. Brand B cut ad spend by 65% and profits dropped 51%. Both brands experienced a 61-67% decrease in new customer acquisitions. OptiMine's analytics showed that cutting advertising led to sharp short-term and long-term losses in sales, profit, and customer growth.
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OptiMine helped a major multi-brand retailer and a large financial services company measure the impact of big marketing budget cuts. Both brands saw... revenue and new customer numbers drop right away after cutting ad spend. On average, incremental revenue from marketing fell by over 50%. The case shows why good marketing measurement is important. It warns brands about the risks of poor measurement and cutting advertising budgets.
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OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of upper funnel brand display ads. The platform enabled... the company to optimize spend across five display ad groups, increasing spend on top performers by over 1,000% and reducing spend on underperformers by up to 85%. This agile marketing mix approach led to a 23% lift in paid search revenues. Coolibar moved from analysis to revenue growth in just weeks, not months.
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OptiMine delivered a 50X ROI for the world’s largest healthcare insurance company. The company faced challenges with a $100MM annual... media budget and outdated measurement tools. OptiMine replaced slow, inaccurate MTA and MMM solutions with agile, unified measurement across all channels. The solution found $18MM in TV improvement and $15MM in digital efficiencies. Payback came in less than 6 months, with major gains in acquisition and marketing effectiveness.
Show More..

OptiMine helped a leading music streaming service improve app installs and in-app activation. The company needed to measure marketing ROI... across TV, digital, and social channels after its IPO. OptiMine deployed in 6 weeks, uncovering $5 million in profitability improvement and a 40x payback in the first year. The solution guided TV spend shifts, increasing listener hours by over 100 million. OptiMine also identified that media was 30% more effective in reactivating lapsed user segments.
Show More..

OptiMine helped a global top 10 bank find $27MM in ROI within 8 weeks. The bank's old MTA and MMM... vendors could not measure campaign performance across all channels. OptiMine delivered agile marketing analytics for both digital and traditional media. The solution found campaigns driving high-value customer acquisition 7x stronger than average. OptiMine gave detailed, actionable guidance to improve high LTV account growth.
Show More..

OptiMine Insight helped a large agency holding company boost conversions by 14. 05% for a top insurance and financial services...brand. The agency used agile marketing measurement to optimize paid search and upper funnel keyword spend. This led to more leads with only a 4.91% increase in investment. Cost per lead dropped by 8.01%. OptiMine’s analytics revealed that education-focused search ads addressed market confusion and drove results.
Show More..

OptiMine helped Spark Foundry boost conversions by 14. 05% for a leading US supplemental health insurer. Spark Foundry used OptiMine’s...marketing measurement tools to optimize digital campaigns and improve lead generation. The agency achieved this lift with only a 4.91% increase in investment. Cost per lead dropped by 8.01%. OptiMine’s analytics revealed that upper funnel ads educated buyers and increased lower funnel conversions.
Show More..

OptiMine used its agile analytics platform to help X (formerly Twitter) measure the impact of paid and promoted campaigns on brand sentiment for the four largest US mobile carriers. The challenge was... to deliver results in just a few weeks. OptiMine analyzed a year of campaign and sentiment data, showing that targeted social campaigns improved brand sentiment metrics by 1-30%. The solution enabled faster measurement cycles and proved that paid media can drive positive sentiment lift across key KPIs like network quality and customer service.
Show More..

OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%. OptiMine's marketing measurement tools made data-driven decisions faster and more accurate.
Show More..

OptiMine measured the impact of major advertising cuts for two brands: a retailer and a financial services company. Brand A reduced... ad spend by 27% and saw revenue drop 66% and holiday sales fall 43% year-over-year. Brand B cut ad spend by 65% and profits dropped 51%. Both brands experienced a 61-67% decrease in new customer acquisitions. OptiMine's analytics showed that cutting advertising led to sharp short-term and long-term losses in sales, profit, and customer growth.
Show More..

OptiMine helped a major multi-brand retailer and a large financial services company measure the impact of big marketing budget cuts. Both brands saw... revenue and new customer numbers drop right away after cutting ad spend. On average, incremental revenue from marketing fell by over 50%. The case shows why good marketing measurement is important. It warns brands about the risks of poor measurement and cutting advertising budgets.
Show More..