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Consumer Goods Case Studies and Customer Success Stories with VTEX Commerce Platform

Tekmovil - Consumer Goods

Tekmovil wanted to make their business more focused on customers and run operations more efficiently. They needed a digital commerce... platform that could grow with them and be easy to use. They chose VTEX for its cloud features and support for Latin America. Tekmovil launched their first website in 36 days. They saw a 94% increase in the number of sessions and a 116% increase in average session duration.

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Unilever Spain - Consumer Goods

Unilever Spain wanted to improve its B2B business and reach more retailers. They worked with VTEX to create a B2B... marketplace called Compre Ahora. This platform brings together many sellers and helps small retailers find products in one place. The marketplace also keeps the relationship between distributors and retailers strong. Early results from the project are positive, and Unilever plans to expand it across Spain.

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Mondelēz - Consumer Goods

Mondelēz wanted to improve its business by moving its B2B2B operations online. They worked with Brandlive and VTEX to build... a digital platform for small businesses and retailers. The new platform made it easier for shops to order products and use features like mobile access and WhatsApp login. After launching in Colombia, online sales went up by 30%. Mondelēz continues to help retailers use the platform and grow their sales.

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L'Oréal Kérastase - Consumer Goods

L'Oréal Kérastase wanted to improve its online shopping experience. Their old website made customers switch domains to complete purchases, which... was confusing. They used VTEX's headless commerce to connect their brand site with e-commerce features. The project was finished in 10 weeks. Now, customers can shop easily without leaving the main site.

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Stanley Black & Decker - Consumer Goods

Stanley Black & Decker wanted to improve their B2B operations. They worked with VTEX to change how they sell and... help their sales team. They used a new platform for online self-service, field sales, and order management. Now, 50% of orders use the bulk order feature. Each sales rep has a dashboard to help them sell more. The company also lowered costs by using one central system.

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Stanley Black & Decker - Consumer Goods

Stanley Black & Decker wanted to improve their B2B operations. They worked with VTEX to change how they sell and... help their sales team. They used a new platform for online self-service, field sales, and order management. Now, 50% of orders use the bulk order feature. Sales reps have their own dashboards. The company lowered costs with a single platform.

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Colgate Brazil - Consumer Goods

Colgate Brazil wanted to reach more dentists and needed a special B2B marketplace. They used VTEX to build a custom... platform in just 100 days. The new site let dentists order products online, even in areas not covered by sales consultants. In one year, the dentist database grew by 75%. The average monthly sell-out value went up by 496% year over year. Dentists liked the easy product personalization and made more frequent orders.

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Oster - Consumer Goods

Oster used the VTEX Commerce Platform to grow its digital commerce in Latin America. The company wanted to improve direct-to-consumer... sales and adapt to local markets. VTEX helped Oster launch DTC, B2B, and B2B2C stores in six countries. Oster used features like live shopping and integrated with external marketplaces. The platform gave Oster flexibility, security, and scalability. Oster saw strong growth, especially during the pandemic.

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Unilever Spain - Consumer Goods

Unilever Spain used the VTEX platform to launch Compre Ahora, a B2B marketplace for small retailers. The challenge was to... digitalize existing distributor relationships and modernize business models. VTEX enabled a stable, scalable solution that grouped multiple sellers and expanded product offerings. The project preserved distributor relationships and improved customer experience. Early results are positive, showing strong progress in digital transformation.

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Unilever Spain - Consumer Goods

Unilever Spain used the VTEX platform to launch Compre Ahora, a B2B marketplace for small retailers. The goal was to... modernize business models and create new digital sales channels. The platform brings together multiple sellers and products, making it easier for retailers to buy what they need. The project preserved existing distributor relationships and improved customer experience. Early results are positive, and Unilever plans to expand the marketplace across Spain.

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Oster - Consumer Goods

VTEX helped Oster grow its digital commerce channels across Latin America. Oster used VTEX to manage DTC, B2B, and B2B2C... operations in six countries. The platform enabled Oster to integrate with external marketplaces and use features like live shopping. Oster Colombia saw 2300% ecommerce growth from 2019 to 2021. Oster Chile increased daily sales by 8600% with live shopping. VTEX gave Oster flexibility, security, and scalability for digital evolution.

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L'Oréal Kérastase - Consumer Goods

VTEX helped L'Oréal Kérastase go headless for its D2C ecommerce. The brand needed to fix a broken online buying journey... where customers had to switch domains to complete purchases. VTEX's headless commerce platform integrated with Sitecore, letting customers shop seamlessly on the brand-site. The project was delivered in just 10 weeks. Now, Kérastase manages B2C, B2B, and marketplace sales on one platform.

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Empório da Cerveja - Consumer Goods

VTEX helped Empório da Cerveja grow sales by using regionalization and dark stores. The company set up 20 dark stores... across Brazil to speed up delivery and lower costs. VTEX made it easy to add new locations and manage inventory. Empório da Cerveja tailored its beer selection to local tastes in each region. This strategy tripled ecommerce revenue in some areas and improved customer satisfaction.

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Colgate Brazil - Consumer Goods

VTEX helped Colgate Pro launch a B2B marketplace for dentists in Brazil. The platform went live in just 100 days.... Colgate expanded its dentist database by 75% in one year. Customized product conversion rates reached 44%. The average monthly sell-out value grew by 496% year-over-year. The DTC channel saw over 45% more incremental units sold and a 908% increase in first-party data acquisition.

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Cartamundi - Consumer Goods

VTEX helped Cartamundi launch a direct-to-consumer ecommerce site for Bicycle Playing Cards. Cartamundi faced challenges with fragmented tech stacks and... needed a unified, scalable headless commerce platform. VTEX's API-first approach enabled fast integration and global site replication. The first DTC site launched in the U.S. in just five months. Since launch, the site achieved over a 9% conversion rate. Cartamundi can now quickly expand online stores for other brands and regions.

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Retail Case Studies and Customer Success Stories with VTEX Commerce Platform

Worldwide Golf Shops - Retail

Worldwide Golf Shops wanted to lower costs and make their systems work better together. They switched from IBM WebSphere to... VTEX’s integrated solution in just 14 weeks. The new system connected with their Retail Pro system and made it easy to update product and pricing information. This helped them keep their web and mobile sites up-to-date. Now, they can grow their digital business more easily and manage many stores across 19 states.

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Erik's Bike Shop - Retail

Erik's Bike Shop wanted to bring more web traffic into their stores. They used VTEX to connect their store inventory... with their website. They added a Find In-Store button and a Ship-to-Store option. Now, 17% of product page visitors use Find In-Store and 20% of online orders are Ship-to-Store. Their transaction volume grew 86% year over year and conversion rates improved 76%.

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C&A - Retail

C&A wanted to grow its fashion business online. They started using VTEX in 2014 to build their ecommerce and digital... marketplace. The pandemic in 2020 forced most stores in Brazil to close, so C&A used omnichannel tools like Pickup Point and Ship-From-Store to keep selling. They saw 350% growth between July and September 2020. Their digital revenue grew 20 times over six years. The number of marketplace sellers tripled in Q4 of 2020.

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Walmart Argentina - Retail

Walmart Argentina wanted to grow its grocery ecommerce store but faced limits with its old technology. They chose VTEX to... help them scale and connect their online and physical stores. VTEX helped Walmart migrate to a new platform in six months. Walmart added features like in-store and curbside pick-up. During the pandemic, their ecommerce conversion rate grew by 42%. Since joining VTEX, Walmart's ecommerce operations grew by 769%.

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AB InBev (Modelorama) - Retail

Modelorama, part of AB InBev, wanted to connect its many stores in Mexico with digital tools. They worked with VTEX... to build a new point of sale system. This system helps manage sales, promotions, and store data in one place. The project also includes a mobile app for fast beer delivery. The goal is to make Modelorama a strong omnichannel retailer in Mexico.

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The Foschini Group - Retail

The Foschini Group wanted to unify 18 brands on one website and improve their ecommerce experience. Their old system limited... their ability to try new solutions. They used VTEX to launch a headless marketplace called bash.com. The migration took four months and included special features like a mobile app and custom payment options. After launch, 47% of orders used the TFG Account Card and multi-brand orders increased by 73%. App sales made up over 35% of online sales, and the app's conversion rate was much higher than web or desktop.

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Worldwide Golf Shops - Retail

VTEX Site Clinic helped Worldwide Golf Shops improve Core Web Vitals. The retailer faced slow server response, large images, and... layout shifts that hurt user experience and search rankings. VTEX ran an 8-week program to optimize site speed and stability. The improvements support better search rankings and a smoother ecommerce experience. This helps Worldwide Golf Shops stay competitive in online golf retail.

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Al's Sporting Goods - Retail

VTEX and deco. cx helped Al's Sporting Goods modernize their ecommerce with headless commerce. The company needed more speed, flexibility,...and better product discovery for their growing catalog. VTEX enabled faster content updates and smarter merchandising. Al's Sporting Goods saw a 16% year-over-year revenue increase, 8% more organic traffic, and a 20% higher average order value. The new platform supports omnichannel retail and future innovation.

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Erik's Bike Shop - Retail

VTEX Omnichannel Features helped Erik's Bike Shop boost sales and store visits. They added a Find In-Store button, letting shoppers... check local inventory. 17% of product page visitors use this feature. They launched Ship-to-Store, making up 20% of online orders. These changes led to 86% year-over-year growth in transaction volume and a 76% increase in conversion rates.

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DIA Argentina - Retail

VTEX Commerce Platform helped DIA Argentina speed up its grocery ecommerce during the pandemic. DIA integrated 352 supermarkets into its... omnichannel system in just 14 weeks. The company unified food and non-food ecommerce and cut logistics costs. DIA also reduced inventory issues and increased revenue. The integration made it easy to show customers real-time stock and assortment for each store.

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Carrefour Brazil - Retail

VTEX helped Carrefour Brazil transform its online grocery business. Carrefour moved from an old ecommerce system to VTEX's digital commerce... platform. The migration took just 5 months. Carrefour saw a 30% increase in order conversions. Net Promoter Score improved by 168%. The new platform made shopping easier for customers and supported Carrefour's digital growth.

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Frávega - Retail

Frávega used the VTEX Commerce Platform to support its digital transformation. The company wanted to create a strong omnichannel experience... for its customers. Frávega built a custom CMS and used VTEX’s headless technology to connect its new front-end with VTEX’s back-end. This allowed Frávega to improve speed, flexibility, and customer experience. VTEX’s API-first architecture made it easy for Frávega to customize its ecommerce operations while keeping core commerce functions secure and reliable.

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Frávega - Retail

VTEX’s composable commerce solution helped Frávega, a major Argentinian retail chain, unify legacy systems and expand its marketplace. Frávega used VTEX... to onboard over 100 sellers and manage 80,000 SKUs. VTEX SmartCheckout enabled secure, frictionless payments with local payment options. Frávega built a custom storefront using React and Next.js, integrating with VTEX APIs for a seamless user experience. The hybrid approach improved performance and supported Frávega’s omnichannel strategy.

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Cosmo Music - Retail

VTEX helped Cosmo Music move its complex ecommerce business to a new platform. Cosmo Music needed to manage B2C, B2B2C... rentals, and marketplace sales with unique product catalogs and complex logistics. VTEX provided a single, flexible SaaS platform that handled all business needs, including serialized SKUs and distributed order management. The migration took seven months. After switching to VTEX, Cosmo Music saw over 50% higher conversion rates, steady organic traffic, and better mobile performance.

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Food & Beverages Case Studies and Customer Success Stories with VTEX Commerce Platform

Coca-Cola Andina - Food & Beverages

Coca-Cola Andina wanted to better understand its customers in Chile. They launched a direct-to-consumer ecommerce site, miCoca-Cola.cl, with help from... Ecomsur and VTEX. The site grew quickly, expanding its product range and delivery areas. In 2020, the COVID-19 pandemic caused online orders to surge. The company adapted by scaling up operations and managed a 500% increase in ecommerce sales that year.

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Macromex - Food & Beverages

Macromex is a Romanian food company that faced a workforce crisis during COVID-19. They wanted to digitalize their B2B business... model to better serve hotel and restaurant customers. Macromex chose VTEX for its flexible SaaS platform and strong integration with their ERP system. The new system automated order processes and improved error management. As a result, Macromex reduced operational costs, improved customer experience, and increased their customer base.

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Macromex - Food & Beverages

VTEX helped Macromex digitalize its B2B ecommerce for food distribution. Macromex faced workforce shortages and needed to automate order-taking and... support for hotel and restaurant clients. VTEX's flexible SaaS platform integrated with Macromex's ERP, reducing errors and automating repetitive tasks. The solution enabled 24/7 order placement, personalized pricing, and better financial visibility. Macromex reduced operational costs, improved customer experience, and increased its customer base.

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Coca-Cola Andina - Food & Beverages

VTEX helped Coca-Cola Andina launch miCoca-Cola. cl, a DTC ecommerce site in Chile. The company focused on selling returnable bottles...to promote sustainability. Over 50% of orders now come from returnable items. This approach reduced disposable bottles in the market by 5-10%. The solution also increased customer loyalty and revenue. Coca-Cola Andina’s strategy combined technology and business to make sustainability easy and profitable.

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Bauducco - Food & Beverages

VTEX helped Bauducco modernize its digital channels for both B2C and B2B sales. After launching its B2B ecommerce with VTEX... in 2020, Bauducco saw a 300% growth in Easter sales. About 35% of its ecommerce sales now come from business customers. Bauducco plans to expand digital Christmas sales by 40% using VTEX. The platform's flexible features and strong partner network supported Bauducco's digital growth.

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AB InBev - Food & Beverages

VTEX Commerce Platform helped AB InBev grow its direct-to-consumer ecommerce. AB InBev used VTEX to launch and scale DTC and... marketplace sites in Brazil, Chile, Peru, and more. The platform enabled fast international expansion and custom features like geolocation, cashback, and dark stores. Chopp Brahma Express in Brazil saw a 43% revenue increase after migrating to VTEX. AB InBev now delivers beer and snacks in under 60 minutes in several countries.

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Consumer Electronics Case Studies and Customer Success Stories with VTEX Commerce Platform

Sony Latin America - Consumer Electronics

Sony Latin America wanted to keep up with changing consumer behavior and grow their online business. They chose VTEX to... upgrade their ecommerce operations. Sony migrated five stores in 90 days and built two more in 40 days. The new platform increased their conversion rate by 40%. It also lowered their total cost of ownership by 60%. Sony saw record sales and better cost efficiency with VTEX.

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Samsung - Consumer Electronics

Samsung wanted to improve its online shopping experience in Latin America. They used Live Shopping events powered by VTEX to... reach customers in Mexico, Argentina, Peru, Colombia, and Chile. The events let people see products in real time and interact with the brand. In Mexico, Samsung's website saw a 192% increase in sessions and a 129% increase in items added to cart during a one-hour event. The results were promising and helped Samsung connect better with customers.

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Logitech Argentina - Consumer Electronics

Logitech Argentina saw a big rise in demand for computer accessories during the COVID-19 pandemic. They launched their online store... with VTEX in September 2019. In the first four months of 2021, their sales revenue grew by over 2000% compared to the same period in 2020. VTEX helped them handle this growth with scalable cloud services and inventory tools. They also used Augmented Reality on their website, which led to a 74% increase in add to cart rate.

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Samsung - Consumer Electronics

Samsung wanted to improve how it monitored and managed data from many digital channels in Brazil. They used VTEX IO... to build a system that tracked orders, sent real-time alerts, and created dashboards. The project was set up in just two weeks before Black Friday. After six months, Samsung reduced first-response time by 83%, from four hours to less than forty minutes. They also recovered and reprocessed over 300 lost orders during a period of instability.

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Motorola - Consumer Electronics

Motorola used VTEX to unify its B2B and D2C ecommerce operations. The company launched ecommerce in 37 countries in just... 10 months. Eleven websites went live in two weeks. VTEX helped Motorola improve customer service and increase conversion rates. Motorola saw a 25% increase in conversion rate after switching to VTEX.

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Manufacturing Case Studies and Customer Success Stories with VTEX Commerce Platform

Pierce Manufacturing - Manufacturing

Pierce Manufacturing wanted to improve its B2B aftermarket parts business. Their old platform could not handle the many custom needs... of their dealers. They chose VTEX for its flexible and modern architecture. With VTEX, Pierce made it easier for dealers to find and order parts online. The new system supports over 1.8 million SKUs and helps Pierce manage all orders and inventory in one place. The change made sales operations more efficient and improved the buying experience for their customers.

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Briggs & Stratton - Manufacturing

Briggs & Stratton used two old ecommerce systems that made it hard for dealers to buy products. The company wanted... to make buying easier and update its technology. They chose VTEX to combine both systems into one platform. The new system connects with SAP and makes ordering faster and simpler. Briggs & Stratton finished the move in five months. Now, dealers have a better experience and the company can focus on its main business.

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Stanley Black & Decker - Manufacturing

Stanley Black & Decker used VTEX to modernize its B2B commerce for industrial manufacturing. They integrated two regional ERPs and... managed 14 country-specific trade policies. 90% of sessions now use quick order features. VTEX's composable architecture enabled custom B2B workflows and bulk ordering. The new platform improved procurement, user adoption, and global operations.

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Briggs & Stratton - Manufacturing

VTEX helped Briggs & Stratton upgrade its B2B ecommerce. The company replaced two outdated platforms with VTEX IO. This enabled... real-time SAP ERP integration for pricing, inventory, and product data. Dealers now use single sign-on and get daily updates for 80,000 parts. The new system improved the dealer experience and streamlined operations.

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Apparel & Fashion Case Studies and Customer Success Stories with VTEX Commerce Platform

New Balance Brazil - Apparel & Fashion

New Balance Brazil wanted to give shoppers a better online experience. Their old ecommerce platform was hard to use and... costly to maintain. They switched to VTEX, which made it easier to add new features and manage prices. The new platform let non-technical teams make changes and improved how they handled customer data. After the migration, they saw twice as many visits to product pages and doubled their ecommerce conversion rate.

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Reebok - Apparel & Fashion

VTEX and Tuna helped Reebok cut ecommerce chargeback costs by 88%. Reebok faced high chargeback rates and financial losses from... credit card fraud. Tuna provided consulting and ran an A/B test with a new anti-fraud tool. The new solution dropped chargeback rates to 0.5%, within credit card provider limits. Reebok avoided fines and disqualification, and integrated the solution with no code using VTEX.

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Automotive Case Studies and Customer Success Stories with VTEX Commerce Platform

Pierce Manufacturing - Automotive

VTEX helped Pierce Manufacturing upgrade its B2B aftermarket parts business. Pierce needed to streamline its parts catalog and improve the... dealer experience. VTEX's API-first, headless commerce platform enabled custom workflows, easy catalog access, and self-service features. Dealers now get a better checkout, searchable inventory, and support tools. Pierce simplified operations and improved customer satisfaction with VTEX B2B commerce solutions.

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Mazda Motor Europe - Automotive

Mazda Motor Europe used VTEX to build digital marketplaces in 22 countries. The goal was to help 1,600 dealerships sell... new and used cars online. VTEX offered marketplace tools, composable architecture, and fast setup. Mazda chose VTEX after comparing over 400 solutions. The first marketplace will launch in the UK, with more to follow across Europe. This project will let Mazda connect better with customers and improve the car buying journey.

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Banking Case Studies and Customer Success Stories with VTEX Commerce Platform

Inter - Banking

VTEX Marketplace helped Inter, a Brazilian digital bank super app, launch a headless marketplace inside its mobile app. Inter integrated 300... sellers and enabled over 2.4 million active shoppers to buy from top brands without leaving the app. The platform's stability and flexibility supported rapid implementation in just three months. Inter achieved a 227% year-over-year revenue growth in Q3 2021 compared to 2020. The marketplace strategy combined financial services with retail, driving significant business growth.

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Pharmaceuticals Case Studies and Customer Success Stories with VTEX Commerce Platform

Pague Menos - Pharmaceuticals

VTEX helped Pague Menos, a large Brazilian drugstore chain, upgrade its ecommerce with an omnichannel approach. The company migrated to... the VTEX Commerce Platform in just three months. This move made management easier and more flexible. Pague Menos saw a 6.5% increase in digital operations revenue over two years. Digital sales grew by triple digits year over year after the migration.

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Other Industry Case Studies and Success Stories with VTEX Commerce Platform

New Balance Brazil - Retail - Large

VTEX helped New Balance Brazil double its ecommerce conversion rate after migrating from its old platform. The brand faced high... development costs and slow feature rollouts before switching. VTEX's composable commerce platform provided native features like single-page checkout and easy API integrations. The migration enabled faster price updates, better customer data management, and empowered non-technical teams to customize the site. New Balance Brazil saw 2X more visits to product detail pages and a 2X increase in conversion.

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Logitech Argentina - Consumer Electronics - Large

VTEX helped Logitech Argentina grow sales revenue by over 2000% in one year. The company used VTEX's ecommerce platform, cloud... scalability, and pre-order features to manage high demand and logistics. Logitech Argentina saw a 250% revenue increase after launching their online store. The platform supported both B2C commerce and unified online and offline experiences. VTEX enabled fast implementation and strong results for computer accessories sales.

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Unilever Chile - Consumer Goods - Very Large

VTEX helped Unilever Chile grow D2C transactions by 21% and registrations by 194%. The Unilever Benefits Club used VTEX's commerce... platform to create a customer-focused online store. The platform offered exclusive deals, contests, and personalized service. Integration with VTEX improved logistics and data management. Unilever Chile now delivers a better digital experience for consumers.

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Samsung - Consumer Electronics - Very Large

VTEX Live Shopping helped Samsung boost ecommerce in Latin America. Samsung used live shopping events to launch new mobile products.... The company saw a 192% increase in sessions, 129% more items added to cart, and 163% more daily orders. VTEX powered Samsung's digital commerce in Mexico, Argentina, Peru, Colombia, and Chile. Live shopping is now a key part of Samsung's online sales strategy.

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AB InBev - Food & Beverages - Very Large

VTEX Commerce Platform helped AB InBev grow its direct-to-consumer ecommerce. AB InBev saw 90% annual growth and a 43% revenue... increase for Empório da Cerveja. Zé Delivery processed 55 million orders in one year. VTEX enabled fast marketplace launches and a mobile-responsive experience. AB InBev used VTEX to expand sales channels and inventory quickly.

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Payless - Retail - Very Large

VTEX Commerce Platform helped Payless relaunch its ecommerce in the US and Latin America. Payless saw a 500% growth rate... and now runs 6 ecommerce websites with VTEX. The platform supports omnichannel retail, connecting online and 450 physical stores. Payless chose VTEX for its agile technology and adaptability. The solution lets Payless reach more customers and grow fast in new markets.

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Panasonic - Consumer Electronics - Very Large

VTEX IO helped Panasonic boost conversion rates by 15% after a 4-month migration. The company also saw a 5x increase... in sales year-over-year. Panasonic used VTEX's composable commerce platform to improve flexibility, agility, and customer experience. The migration enabled fast integration of new payment providers and enhanced product pages. VTEX IO supported the launch of the PStore app, empowering sales associates and improving online service.

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Oster - Consumer Goods - Large

VTEX Commerce Platform helped Oster grow its ecommerce channels across six countries. Oster moved from Salesforce DemandWare to VTEX for... more flexibility and better DTC, B2B, and B2B2C operations. Oster saw 2300% ecommerce growth in Colombia from 2019 to 2021. Oster Chile increased daily sales by 8600% using live shopping. VTEX enabled Oster to adapt to new digital commerce trends and centralize operations.

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Mondelēz - Food & Beverages - Very Large

VTEX Commerce Platform helped Mondelēz move its B2B2B operation online. Mondelēz wanted better insights, streamlined processes, and revenue growth. The... company used VTEX for a flexible, secure ecommerce solution. After launch, Mondelēz saw a 30% increase in online sales and managed 30 customer clusters in one place. The platform improved user experience for retailers and supported omnichannel commerce.

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