Real-World Case Studies and Customer Success Stories with Uberflip

Uberflip helped Pivotal bring together content from over 10 blogs, Twitter feeds, YouTube channels, and ebooks into one place. Lauren Volpi, digital... marketing director at Pivotal, says this made it easier to manage and share content. The unified content hub helped fuel sales conversations. Pivotal improved how they engaged with prospects using Uberflip's platform.
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Uberflip helped Snowflake triple their deal size using account-based marketing. The team created over 1,500 personalized campaigns, reaching 100% of... target accounts. Uberflip enabled sales and marketing to align and deliver tailored content experiences. 300 accounts drove more than half of content consumption. Conversion rates improved at every stage of the funnel. Snowflake landed a top target account with no prior engagement.
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Matillion used Uberflip to run a multi-channel ABM campaign targeting 200 accounts using Snowflake. The campaign included events, digital ads,... email, and webinars. They built a personalized content experience to show how Matillion and Snowflake work together. The campaign generated $1.1 million in pipeline and influenced 33 opportunities. Sales teams used visitor data to engage prospects more effectively.
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Matillion used Uberflip to personalize content for 6,000 target accounts. They created custom content destinations for each prospect using dynamic... personalization. This helped move 30% of tier 2 accounts to tier 1. The campaign generated 800+ new MQAs and $1.66M in new pipeline. Matillion integrated Uberflip with Drift and Sendoso for a seamless sales process.
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Matillion used Uberflip to improve sales and marketing alignment for ABM campaigns. The marketing team identified target accounts and sales... used Uberflip to send personalized content, turning cold calls into warm calls. Sales reps accessed top-performing content through a dedicated sales zone folder. Uberflip Streams enabled 1:1 experiences, with the best stream achieving a 2 minute 55 second average session and a 42.9% bounce rate. Matillion saw more meetings booked, higher content engagement, and increased adoption of Uberflip for prospecting.
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Matillion used Uberflip to personalize content for 6,000 target accounts. They created custom content destinations for each prospect using dynamic... personalization. This helped move 30% of Tier 2 accounts to Tier 1. Matillion generated 800+ new MQAs and $1.66M in new pipeline. Their sales and marketing teams now deliver hyper-personalized campaigns faster.
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Foundant Technologies used Uberflip to organize content by buying stage and customer pain point. They wanted to boost engagement and... fill gaps in the buyer journey. Uberflip's integration with Marketo and analytics tools helped Foundant track customer interactions and identify content gaps. They used tagging and custom reports to manage content and measure success. This data-driven approach led to more targeted content creation and improved engagement.
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Uberflip helped Impartner boost web traffic by 326% in one year. The marketing team used Uberflip to create over 200... pieces of content and rank for hundreds of top Google keywords. Impartner saw a 75% increase in organic conversions and a 754% rise in organic keywords. The platform let the team manage content without IT, saving time and costs. Uberflip enabled personalized content experiences that drove demand and brand awareness.
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Uberflip helped Trimble's Tekla division double their website sessions year over year. Trimble used Uberflip to standardize content tagging, improve... collaboration, and speed up content activation. They replaced spreadsheets with Enhanced Tag Manager and used Bulk Task Smasher to update thousands of content items. Organic search traffic grew from 2,900 to 9,238 sessions in one year. Integration with Marketo enabled better lead generation from content engagement.
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ContinuumCloud used Uberflip and 6sense to shift from in-person events to a digital-first demand generation strategy. They targeted accounts with... personalized campaigns, using dynamic content and segmentation to engage prospects. Their approach included leveraging first- and third-party data to prioritize and nurture accounts through tailored content experiences. As a result, ContinuumCloud achieved a 267% increase in pipeline, a 114.6% rise in sessions, and a 99% boost in site visitors. This digital ABM strategy proved more effective than their previous event-driven model.
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Fortinet used Uberflip's Site Engager to boost engagement. They saw a 5.4x increase in pageviews. Site Engager let them feature... third party reports on their homepage. This did not distract visitors. Hillary Lupo from Fortinet shared this result. The tool helped them highlight key content effectively.
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EcoVadis used Uberflip to run a multichannel demand generation campaign. They combined ABM and sales engagement to target high-value accounts.... The team used Demandbase and Salesforce to identify prospects and delivered consistent messaging across email, LinkedIn, and Google. Prospects were sent to content destinations with video case studies and tailored streams. Their marketing qualified lead to sales accepted opportunity rate rose from 45% to 75%. 93% of target account contacts moved to warm or hot status, ready for discovery calls.
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Fortinet built a new ABM program using existing resources. They moved from generic to highly personalized campaigns. The team exceeded... conversion benchmarks by 15x. No extra resources were needed to achieve this result. The strategy focused on content experience and personalization. This approach helped Fortinet scale their ABM efforts quickly.
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Uberflip helped Fortinet scale their ABM and email campaigns. The team saw a 7x increase in BDR email responses and... booked 33% more calls with ABM Streams. In one campaign, they got over 10,000 web visits and 300+ demo requests in 24 hours. Uberflip let Fortinet quickly create targeted content hubs, like for the Petya ransomware attack. The platform enabled fast content delivery, better personalization, and improved engagement across channels.
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Uberflip helped NanoLumens segment content by vertical, targeting 11 different audiences. They used Uberflip to personalize content and create Streams... for each persona. This led to a 64% increase in click through rates and 20 new opportunities. Their landing page conversion rate jumped from 2-4% to 11%. Lead conversion rate increased by 450%. Publishing time dropped from 30 minutes to under five minutes.
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Uberflip helped NanoLumens boost their lead conversion rate by 450%. The marketing team used Uberflip to segment and personalize content... for 11 verticals. They saw a 64% increase in click-throughs and saved 85% of the time spent on content production. Campaigns with new content streams generated 20 new opportunities quickly. Sales teams used Uberflip to create targeted content destinations for prospects.
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Uberflip helped NanoLumens boost their lead conversion rate by 450%. The marketing team used Uberflip to segment and personalize content... for 11 verticals. They saw a 64% increase in click-throughs and saved 85% of the time spent on content production. Uberflip's integration with Pardot enabled better audience targeting. Sales Streams let the sales team create fast, personalized content for prospects.
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Uberflip helped SketchUp build a persona-specific lead nurture campaign. Before Uberflip, SketchUp struggled to organize content and target the right... prospects. Using Uberflip, they delivered tailored content streams and a personalized email series. This approach led to a 366% increase in sign-ups for trials or purchases. The conversion rate rose from 1.5% to 7%.
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Uberflip helped Avanti Software align sales and marketing teams. The sales force used Uberflip to create personalized content experiences. This... made it easier for them to close deals faster. Avanti Software saw a shorter sales cycle after using Uberflip. The marketing manager shared that content played a key role in sales success.
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Uberflip helped SketchUp build a persona-specific lead nurture campaign. Before Uberflip, SketchUp struggled to organize content and target the right... prospects. With Uberflip, they used segmented data to deliver tailored content and nurture leads with a personalized email series. This approach led to a 366% increase in sign-ups for trials or purchases. The conversion rate rose from 1.5% to 7%.
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Uberflip helped Fortinet scale their ABM program and content experience. Fortinet saw a 7x increase in BDR email responses and... booked 33% more calls with ABM Streams. One email campaign drove 10,000 web visits and 300+ demo requests in 24 hours. Uberflip enabled fast, personalized content delivery during global security threats. Fortinet expanded their ABM reach from 7,000 to 30,000 accounts using Uberflip.
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Uberflip helped Fortinet respond to the Petya ransomware attack in hours. The marketing team used Uberflip to create a single... content hub and launch a targeted newsletter. This rapid response drove over 10,000 unique visitors and 300+ demo leads in 24 hours. Fortinet consolidated content, improved campaign speed, and received strong customer feedback. Uberflip enabled fast, customized communication during a global security crisis.
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Uberflip helped EcoVadis create personalized content experiences for every website visitor. EcoVadis used Uberflip to build targeted landing pages and... content streams for different buyer personas. This led to a 33% increase in hot leads and a 46% rise in MQL to SAL conversions. Marketing-attributed revenue grew by over 200%. EcoVadis also empowered sales reps with digital sales rooms for high-priority accounts.
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Uberflip helped EcoVadis create personalized content experiences for every website visitor. EcoVadis used Uberflip to build targeted landing pages and... content streams for different buyer personas. This led to a 33% increase in hot leads and a 46% rise in MQL to SAL conversions. Marketing-attributed revenue grew by over 200%. EcoVadis also empowered sales reps with digital sales rooms for high-priority accounts.
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Uberflip helped Suki run a personalized marketing campaign in healthcare. Jennivine Lee Simon used Uberflip to let the sales team... create custom content for each lead. This campaign increased Suki’s page views by 36%. Sales reps could now send branded, relevant content to prospects. The campaign boosted brand awareness and helped nurture leads in a relationship-driven market.
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Uberflip helped TMLT boost customer retention during a challenging year. Laura Brockway, Assistant VP of Marketing, used a targeted retention... campaign with personalized emails and content destinations. The campaign focused on addressing reasons for churn before customers left. TMLT achieved a 95.7% retention rate and a 52% email open rate. The strategy outperformed the previous year, even during the pandemic.
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TripleLift used Uberflip's Sales Assist and content tagging tools to help sales reps find and share the right marketing-approved content. The goal was... to engage more accounts and make content easier to use in the sales process. In 90 days, 73 sales reps engaged 400 accounts. Each account averaged 3.6 buyers and 4.26 assets consumed, with over 31 hours of engagement. The campaign helped sales and marketing work together and improved content strategy.
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Uberflip helped ManpowerGroup run a multi-channel demand generation campaign. Michael Barry targeted accounts using email, paid ads, and social platforms.... He sent traffic to campaign destinations built in Uberflip. The campaign reached over 75% of target accounts. More than 150 assets were downloaded. Content engagement increased, with more items viewed per session.
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Uberflip helped automotiveMastermind boost marketing results during COVID-19. The team used Uberflip to launch a scalable content strategy for dealerships.... They quickly adapted content to changing market needs and drove traffic with digital ads. This led to an 81% year-over-year increase in marketing-contributed revenue. Form submissions rose 209% and marketing leads grew 185%. Dealerships now recognize the brand before sales outreach.
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