Uberflip: Digital Content Experience Platform for Marketers
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Construction Case Studies and Success Stories with Uberflip
CASE STUDY Trimble
Trimble, a technology company, faced challenges with content development and collaboration. They partnered with Uberflip to improve their content strategy. By using Uberflip's tools, they standardize...d their tagging structure and improved content activation. This led to a doubling of sessions year over year and increased organic traffic from 2,900 to 9,238 sessions. Trimble also integrated Uberflip with Marketo to enhance lead generation.
Wes Quintin, Marketing Manager at Avanti Software, used Uberflip to improve sales and marketing alignment. This helped the sales team close deals faster. The testimonial highlights the positive impac...t of Uberflip on Avanti Software's sales process.
Uberflip helped SketchUp create a persona-specific lead nurture campaign. Before using Uberflip, SketchUp struggled to organize content and target the right prospects. With Uberflip, they built a per...sonalized content experience for each buyer. This led to a 366% increase in sign-ups for trials or purchases. Their conversion rate rose to 7%, up from 1.5% with less personalized campaigns.
Uberflip helped Impartner grow web traffic by over 300%. Impartner used Uberflip to create over 200 pieces of content in one year. The team increased efficiency by 25% and saved many hours each month.... Impartner ranked for hundreds of keywords in top Google positions. They saw a 326% increase in organic monthly users, a 754% increase in organic keywords, and a 75% increase in organic conversions. Uberflip made it easy for Impartner to scale content and drive demand.
Human Resources Case Studies and Success Stories with Uberflip
CASE STUDY ManpowerGroup
Uberflip helped ManpowerGroup run a multi-channel demand generation campaign. They used email, paid ads, and social platforms to target accounts and send them to Uberflip campaign pages. The campaign... led to high content engagement and over 150 asset downloads. More than 75% of target accounts were reached and brought back to campaign pages. ManpowerGroup plans to improve personalization and use calls-to-action to move prospects toward purchase.
Automotive Case Studies and Success Stories with Uberflip
CASE STUDY automotiveMastermind
Uberflip helped automotiveMastermind create a repeatable content strategy during the COVID-19 pandemic. The marketing team used Uberflip to quickly pivot content and support dealerships with timely i...nformation. They launched an omnichannel campaign using Market IQ and digital ads, driving traffic to Uberflip content destinations. Results included a 209% increase in content-based form submissions, 185% more marketing-generated leads, and an 81% rise in marketing-contributed revenue. Dealerships now recognize the brand, making sales outreach easier.
automotiveMastermind created a scalable content strategy to help dealerships during COVID-19. They used digital advertising and Uberflip to build brand awareness and support dealerships. This approac...h led to a 209% increase in content-based form submissions, a 185% increase in marketing-generated leads, and an 81% increase in marketing contribution to revenue. The strategy helped dealerships recognize automotiveMastermind, improving sales interactions.
Consumer Electronics Case Studies and Success Stories with Uberflip
CASE STUDY NanoLumens
Uberflip helped NanoLumens organize and personalize their content for 11 verticals. The marketing team used Uberflip to tag and segment content, creating targeted streams for each audience. This led ...to a 64% increase in click through rates and 20 new opportunities. Landing page conversion rates jumped from 2-4% to 11%. Video content views tripled. Publishing time dropped from 30 minutes to under five. Most importantly, lead conversion increased by 450%.
Health, Wellness and Fitness Case Studies and Success Stories with Uberflip
CASE STUDY Suki
Uberflip helped Suki run a personalized awareness campaign. Suki wanted to boost brand awareness and educate prospects in healthcare. The sales team used Uberflip to create custom Sales Streams for e...ach lead. This made emails more personal and relevant. The campaign increased page views by 36%. The sales team found it easier to nurture leads and share branded content.
Computer & Network Security Case Studies and Success Stories with Uberflip
Case Study Fortinet
We've seen a 5.4x increase in our pageviews by using Site Engager. It allows us to feature third party reports that pop up on the homepage without distracting visitors.
Uberflip helped Fortinet respond fast to a major ransomware attack. Before Uberflip, Fortinet struggled to publish content quickly and had to use many separate tools. With Uberflip, they built a sing...le hub for all their content. During the Petya ransomware crisis, they created a custom content stream in hours. In 24 hours, their campaign got over 10,000 unique visitors and 300+ demo leads. Fortinet's team and customers gave strong positive feedback.
Uberflip helped Fortinet improve their content experience for ABM and email campaigns. The marketing team used Uberflip to integrate content and respond faster to security threats. They saw a 7x incr...ease in responses to BDR emails. One email campaign generated over 300 demo leads in 24 hours. Fortinet also booked 33% more calls with ABM Streams and had 10,000 web visits in a day.
We've seen a 5.4x increase in our pageviews by using Site Engager. It allows us to feature third party reports that pop up on the homepage without distracting visitors.
Uberflip helped Fortinet launch and grow their ABM program. Fortinet moved from generic to personalized programs. They beat conversion benchmarks by 15 times without extra resources. Hillary Lupo use...d Uberflip to rethink existing resources and build a strong ABM strategy. Fortinet saw a 5.4x increase in pageviews using Site Engager. The tool let them show third party reports on their homepage without distracting visitors.
Fortinet used Uberflip's Site Engager to increase their pageviews by 5.4 times. The tool allowed them to feature third-party reports on their homepage without distracting visitors. This helped Fortin...et exceed conversion benchmarks by 15 times without needing additional resources.
We've seen a 5.4x increase in our pageviews by using Site Engager. It allows us to feature third party reports that pop up on the homepage without distracting visitors.
Insurance Case Studies and Success Stories with Uberflip
CASE STUDY TMLT
Uberflip helped TMLT improve customer retention. TMLT faced high customer acquisition costs and needed to keep more customers. They used Uberflip to create a content destination that addressed reason...s for churn. They sent personal emails from their CEO with a clear call to action. The campaign achieved a 52% open rate and a 95.7% retention rate, even during the pandemic.
TMLT faced high customer acquisition costs, making retention crucial. Laura Brockway, Assistant VP of Marketing, used a strategy to anticipate customer churn and address it proactively. They sent per...sonalized emails from the CEO and directed customers to engaging content using Uberflip. This approach led to a 95.7% retention rate, an improvement over 2019, despite the pandemic.
Marketing and Advertising Case Studies and Success Stories with Uberflip
CASE STUDY TripleLift
TripleLift wanted to improve the searchability of their marketing content for sales. They used Uberflip's content tagging and Sales Assist tools to create personalized content streams. This helped sa...les reps engage 400 accounts in 90 days. The campaign resulted in 3.6 buyers per account and 4.26 assets consumed per account. TripleLift plans to use these insights to refine their content strategy.
Uberflip's Sales Assist tool helped TripleLift improve how sales and marketing work together. TripleLift used content tagging and templates to let sales reps build personalized content streams for cl...ients. In 90 days, 73 sales reps engaged 400 accounts. Each account saw 3.6 buyers and 4.26 assets consumed, with over 31 hours of engagement. TripleLift now uses insights from Uberflip to refine their content strategy and support sales better.
Uberflip helped NanoLumens improve their content experience. NanoLumens used Uberflip Hub and Content Streams to segment and personalize content for 11 verticals. They saw a 64% increase in click-thr...oughs and a 450% increase in conversions. The marketing team saved 85% of their time in production. Uberflip made it easy for visitors to find content relevant to their industry.
Information Technology and Services Case Studies and Success Stories with Uberflip
CASE STUDY Matillion
Matillion needed a new way to target accounts and support sales. Kristin Kolb, Senior ABM Manager, led an ABM pilot focusing on accounts with a cloud data warehouse. They created a personalized exper...ience to increase engagement and pipeline creation. The campaign included events, advertising, email marketing, and a webinar for 200 target accounts using Snowflake. They tracked visitor data and shared it with sales for better prospect interactions.
Uberflip and 6sense helped ContinuumCloud shift from in-person events to a digital-first demand generation and ABM strategy. They used personalized content, dynamic tags, and targeted campaigns to en...gage accounts at scale. The team combined first-party and third-party data to prioritize and nurture leads. As a result, ContinuumCloud saw a 267% increase in pipeline, 114.6% more sessions, 99% more site visitors, and a 57.1% rise in page views.
Matillion needed to personalize content at scale for their 6000 target accounts. They used Uberflip to create engaging and personalized content experiences. This helped them generate $1.66M in new pi...peline and move 30% of their target accounts from tier 2 to tier 1. Matillion's sales and marketing teams could deliver the right content to the right people, accelerating the sales cycle.
Uberflip helped Foundant Technologies organize content by buying stage and customer pain point. Before Uberflip, Foundant struggled to know which content worked and how to guide partners. With Uberfl...ip, they mapped content to customer needs and used analytics to track engagement. They found gaps in their content journey and used tagging to manage growth. This data-driven approach led to better decisions and higher engagement.
Uberflip helped Trimble improve their global marketing strategy. Trimble used Uberflip to standardize tagging, speed up content activation, and improve collaboration. They doubled the number of sessi...ons year over year. Organic traffic sessions grew from 2,900 in 2021 to 9,238 in 2022. Trimble also increased pages per session to 2.15 and reached 11,000 organic traffic sessions.
Uberflip helped EcoVadis create personalized content experiences for every website visitor. EcoVadis used Uberflip to build targeted landing pages and digital sales rooms for sales reps. This led to ...a 33% increase in hot leads and a 46% increase in MQL to SAL conversions. EcoVadis saw a 200% increase in marketing-attributed revenue. The solution enabled the team to focus on high-intent prospects and deliver relevant content at scale.
EcoVadis wanted to create engaging and personalized content experiences for their website visitors. They used Uberflip to develop targeted landing pages and personalized content streams. This approac...h increased their hot leads by 33% and MQL to SAL conversion by 46%. As a result, EcoVadis saw a 200% increase in marketing attributed revenue.
Matillion needed to personalize their marketing at scale for their 6K Campaign. They had 6000 target accounts to convert to MQLs but struggled with engagement. Using Uberflip, they created personaliz...ed content experiences for each account. This approach allowed them to engage all prospects, move 30% of Tier 2 prospects to Tier 1, and generate $1.66M in new pipeline.
Uberflip helped Matillion personalize sales outreach for 6000 target accounts. Matillion used Uberflip's dynamic personalization to create custom content for each prospect. This approach moved 30% of... tier 2 accounts to tier 1 and generated 800+ new MQAs. Matillion created $1.66M in new pipeline and 112 new opportunities. The solution let Matillion scale ABM without hiring more staff.
Uberflip helped Pivotal bring all their content from over 10 blogs, Twitter feeds, YouTube channels, and ebooks into one place. Lauren Volpi, digital marketing director at Pivotal, says Uberflip made... it easier to fuel sales conversations. The platform unified their content experience. This helped their marketing team work better and support sales. Uberflip improved how Pivotal managed and shared content.
ContinuumCloud had to adapt quickly in 2020, shifting from in-person events to a digital-first strategy. They used Uberflip and 6sense to implement a demand generation strategy. By targeting accounts... with focused campaigns and personalizing content, they created a tailored experience. This approach led to a 267% increase in pipeline, a 114.6% increase in sessions, and a 99% increase in site visitors. ContinuumCloud plans to continue scaling their efforts with new enterprise offerings and predictive modeling.
Matillion used Uberflip to improve their ABM campaigns. They aimed to support sales with outbound prospecting by creating personalized experiences. The marketing team used Demandbase to identify targ...et accounts, and sales used Uberflip to send value-based content. This approach turned cold calls into warm calls. Sales saw higher results in meetings booked and content engagement. The best-performing sales Stream had an average session duration of 2 minutes 55 seconds and a low bounce rate of 42.9%. Matillion plans to continue using Uberflip to expand their sales reach and align go-to-market teams.
Uberflip helped Matillion run an ABM pilot to target accounts using Snowflake. Matillion used a multi-channel campaign with events, ads, email, and webinars for 200 accounts. They created a personali...zed content experience to show how Matillion and Snowflake work together. The campaign tracked visitor engagement and shared insights with sales. This approach influenced 33 opportunities and helped accelerate pipeline creation.
Foundant Technologies wanted to boost engagement. They used Uberflip to organize their content around buying stages and pain points that matched their customers' needs. Before Uberflip, they struggle...d to understand which content was effective. After implementing Uberflip, they increased engagement by creating content journeys for each pain point. They integrated Uberflip with other platforms and used analytics to make informed content decisions. This approach helped them identify content gaps and improve content distribution.
Impartner wanted to increase brand awareness and website traffic. They used Uberflip to create educational content and improve their content marketing. This led to a 326% increase in organic monthly ...users and a 754% increase in organic keywords. Impartner also saw a 75% increase in organic conversions. Uberflip helped them create 200+ pieces of content and rank high on Google, saving time and resources.
Other Industry Case Studies and Success Stories with Uberflip
CASE STUDY Pivotal
Pivotal uses Uberflip to consolidate content from over 10 blogs, Twitter feeds, YouTube channels, and ebooks into one place. This integration helps Pivotal fuel sales conversations. Lauren Volpi, the... Digital Marketing Director at Pivotal, highlights the benefits of having all content centralized, which enhances their marketing strategy.
EcoVadis ran a demand generation campaign to improve lead conversion. They used a multichannel approach with ABM and sales engagement to target high-value accounts. The campaign increased their marke...ting qualified lead to sales accepted opportunity rate to 75%, up from 45%. They also moved 93% of contacts from target accounts into warm and hot queues, ready for discovery calls.
Suki, a tech startup, wanted to increase brand awareness and thought leadership in healthcare. They used Uberflip to create a personalized marketing campaign. This campaign allowed their sales team t...o nurture leads with personalized content. As a result, page views increased by 36% year over year.
ContinuumCloud ramped up a digital-first strategy to move from in-person events (which historically provided 80-90% of their pipeline) to a digitally driven demand generation strategy.
NanoLumens faced a challenge in segmenting their content for 11 different verticals. They used Uberflip to personalize content and accelerate prospects through the funnel. This allowed them to tag co...ntent by vertical and create Streams for each persona. As a result, they increased click-through rates by 64% and lead conversion rates by 450%. They also reduced content publishing time from over 30 minutes to less than five minutes.
Fortinet launched and scaled their ABM program successfully. They moved from generic to personalized programs. They exceeded conversion benchmarks by 15 times without extra resources. Hillary Lupo bu...ilt the ABM program from scratch. She used existing resources in new ways to achieve these results.
ManpowerGroup wanted to reach new and existing audiences with a multi-touch campaign. Michael Barry, Senior Manager, Global Marketing, targeted accounts using email, paid ads, and social platforms. T...hey used Demandbase and Uberflip to engage accounts. The campaign achieved high content engagement and over 150 asset downloads. More than 75% of target accounts were reached and brought back to campaign pages.
SketchUp needed a better way to organize their content and capture leads. They used Uberflip to create a persona-specific lead nurture campaign. This allowed them to provide the right content to the ...right buyer at the right time. As a result, they saw a 366% increase in sign-ups to trial or purchase, with a 7% conversion rate compared to a previous 1.5%.
ContinuumCloud ramped up a digital-first strategy to move from in-person events (which historically provided 80-90% of their pipeline) to a digitally driven demand generation strategy.
SketchUp needed a better way to organize their content and nurture leads. They used Uberflip to create a persona-specific lead nurture campaign. This allowed them to provide the right content to the ...right buyer at the right time. As a result, they saw a 366% increase in sign-ups for trials or purchases, with a 7% conversion rate compared to 1.5% from less personalized campaigns.
