OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made deals faster and gave more insight into inventory value. Freestar ...saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.
FlexPoint Media used The Trade Desk platform to boost digital reach for a congressional campaign. The agency wanted to reach more voters online without overlapping with linear TV ads. They used Comsc...ore data and targeting tools to find new voters and reduce duplication. The campaign achieved a 23% increase in incremental reach on connected TV. FlexPoint reached unique voters who had not seen the ads on TV.
OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made deals faster and gave more insight into inventory value. Freestar ...saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.
FlexPoint Media used The Trade Desk platform to boost digital reach for a congressional campaign. The agency wanted to reach more voters online without overlapping with linear TV ads. They used Comsc...ore data and targeting tools to find new voters and reduce duplication. The campaign achieved a 23% increase in incremental reach on connected TV. FlexPoint reached unique voters who had not seen the ads on TV.
Consumer Goods Case Studies and Customer Success Stories with The Trade Desk DMP
ZURU Group
- Consumer Goods
Walmart DSP helped ZURU Group boost sales for Goodlands’ new pet food line. ZURU used retail data and omnichannel advertising to target new buyers. The campaign focused on ingredient traceability wit...h Smart Trace technology. ZURU saw a rise in first-time buyers and increased purchase intent for both dog and cat food. The results included higher ROAS for cat food and a lift in purchase intent among key age groups.
Nestlé PURINA PetCare Deutschland GmbH
- Consumer Goods
The Trade Desk helped PURINA use an omnichannel advertising strategy. PURINA wanted to improve reach and campaign performance for its GOURMET brand. Using The Trade Desk, PURINA reached customers at ...a 33% lower cost. The brand saw higher uplift in brand image and conversion rate with two or more channels. PURINA also achieved a lower cost per action with this approach.
Walmart DSP helped ZURU Group boost sales for Goodlands’ new pet food line. ZURU used retail data and omnichannel advertising to target new buyers. The campaign focused on ingredient traceability wit...h Smart Trace technology. ZURU saw a rise in first-time buyers and increased purchase intent for both dog and cat food. The results included higher ROAS for cat food and a lift in purchase intent among key age groups.
Nestlé PURINA PetCare Deutschland GmbH
- Consumer Goods
The Trade Desk helped PURINA use an omnichannel advertising strategy. PURINA wanted to improve reach and campaign performance for its GOURMET brand. Using The Trade Desk, PURINA reached customers at ...a 33% lower cost. The brand saw higher uplift in brand image and conversion rate with two or more channels. PURINA also achieved a lower cost per action with this approach.
Hospitality Case Studies and Customer Success Stories with The Trade Desk DMP
Hyatt
- Hospitality
The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members and lookalike audiences using first-party data. The campaign reached 2.5 millio...n unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.
The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members and lookalike audiences using first-party data. The campaign reached 2.5 millio...n unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.
Financial Services Case Studies and Customer Success Stories with The Trade Desk DMP
Cashrewards
- Financial Services
Kokai helped Cashrewards reach 7 times more valuable consumers than their campaign goal. Cashrewards used their first-party data and Zenith’s audience data to target new members. They ran an omnichan...nel campaign using video, audio, and display ads. The campaign led to a 73% lower cost per acquisition. Cashrewards also saw a higher target audience match using lookalike modeling.
Kokai helped Cashrewards reach 7 times more valuable consumers than their campaign goal. Cashrewards used their first-party data and Zenith’s audience data to target new members. They ran an omnichan...nel campaign using video, audio, and display ads. The campaign led to a 73% lower cost per acquisition. Cashrewards also saw a higher target audience match using lookalike modeling.
Publishing Case Studies and Customer Success Stories with The Trade Desk DMP
Hearst Newspapers
- Publishing
OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct ...access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct ...access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
Entertainment Case Studies and Customer Success Stories with The Trade Desk DMP
Sky Deutschland
- Entertainment
Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
Pharmaceuticals Case Studies and Customer Success Stories with The Trade Desk DMP
Bayer Rx
- Pharmaceuticals
The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.
The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.
