Old Navy collaborated with PHD and The Trade Desk to transition from linear TV to Connected TV (CTV), successfully increasing their incremental reach by 20% through live sports testing. This strategy... reduced the cost per unique household and informed future media buying strategies.-
The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members and lookalike audiences using first-party data. The campaign reached 2.5 millio...n unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.
OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct ...access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
Financial Services Case Studies and Success Stories with The Trade Desk DMP
CASE STUDY Cashrewards
Kokai helped Cashrewards reach 7 times more valuable consumers than their campaign goal. Cashrewards used their first-party data and Zenith’s audience data to target new members. They ran an omnichan...nel campaign using video, audio, and display ads. The campaign led to a 73% lower cost per acquisition. Cashrewards also saw a higher target audience match using lookalike modeling.
Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
Computer Software Case Studies and Success Stories with The Trade Desk DMP
CASE STUDY Samsung New Zealand
Samsung New Zealand improved brand perception, achieving a 9.1% ad recall increase, 10.9% lift in consideration, and 78% conversion rate from users exposed to both display and video ads.
FlexPoint Media used The Trade Desk platform to boost digital reach for a congressional campaign. The agency wanted to reach more voters online without overlapping with linear TV ads. They used Comsc...ore data and targeting tools to find new voters and reduce duplication. The campaign achieved a 23% increase in incremental reach on connected TV. FlexPoint reached unique voters who had not seen the ads on TV.
OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made deals faster and gave more insight into inventory value. Freestar ...saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.
The Trade Desk helped PURINA use an omnichannel advertising strategy. PURINA wanted to improve reach and campaign performance for its GOURMET brand. Using The Trade Desk, PURINA reached customers at ...a 33% lower cost. The brand saw higher uplift in brand image and conversion rate with two or more channels. PURINA also achieved a lower cost per action with this approach.
bareMinerals' DOOH and retargeting campaign achieved over 22 million impressions, increasing brand awareness at 39% below their cost benchmark, enhancing understanding of ad impact on retail visits.
Walmart DSP helped ZURU Group boost sales for Goodlands’ new pet food line. ZURU used retail data and omnichannel advertising to target new buyers. The campaign focused on ingredient traceability wit...h Smart Trace technology. ZURU saw a rise in first-time buyers and increased purchase intent for both dog and cat food. The results included higher ROAS for cat food and a lift in purchase intent among key age groups.
Kraft Heinz tracked 3,522 in-store visits from online ads, with 20% of shoppers redeeming a voucher, achieving a 70% lower CPA than their benchmark during Ramadan in Indonesia.
Pharmaceuticals Case Studies and Success Stories with The Trade Desk DMP
CASE STUDY Bayer Rx
The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.
