Real-World Case Studies and Customer Success Stories with The Trade Desk DMP

OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made... deals faster and gave more insight into inventory value. Freestar saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.
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FlexPoint Media used The Trade Desk platform to boost digital reach for a congressional campaign. The agency wanted to reach... more voters online without overlapping with linear TV ads. They used Comscore data and targeting tools to find new voters and reduce duplication. The campaign achieved a 23% increase in incremental reach on connected TV. FlexPoint reached unique voters who had not seen the ads on TV.
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The Trade Desk helped PURINA use an omnichannel advertising strategy. PURINA wanted to improve reach and campaign performance for its... GOURMET brand. Using The Trade Desk, PURINA reached customers at a 33% lower cost. The brand saw higher uplift in brand image and conversion rate with two or more channels. PURINA also achieved a lower cost per action with this approach.
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Walmart DSP helped ZURU Group boost sales for Goodlands’ new pet food line. ZURU used retail data and omnichannel advertising... to target new buyers. The campaign focused on ingredient traceability with Smart Trace technology. ZURU saw a rise in first-time buyers and increased purchase intent for both dog and cat food. The results included higher ROAS for cat food and a lift in purchase intent among key age groups.
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The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members... and lookalike audiences using first-party data. The campaign reached 2.5 million unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.
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Kokai helped Cashrewards reach 7 times more valuable consumers than their campaign goal. Cashrewards used their first-party data and Zenith’s... audience data to target new members. They ran an omnichannel campaign using video, audio, and display ads. The campaign led to a 73% lower cost per acquisition. Cashrewards also saw a higher target audience match using lookalike modeling.
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OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in... a tough publisher market. OpenPath gave advertisers direct access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
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Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant... viewers and lower costs for a new TV package. Working with EssenceMediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
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The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used... decisioned media buying and proprietary live sports pacing technology. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.
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Valnet used The Trade Desk's OpenPass, UID2, and OpenPath to boost programmatic revenue. The company wanted to scale identity and... monetization strategies for its digital media brands. OpenPass enabled passwordless logins, increasing authenticated users and improving user experience. UID2 expanded identity coverage, while OpenPath connected Valnet's inventory to more advertiser demand. Valnet achieved a 30% increase in global programmatic revenue across display and video channels.
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The Trade Desk helped Danone Actimel use omnichannel advertising to reach key customers in the UK. Danone wanted to boost... brand perception and purchase intent for its immune-support drink. The campaign used connected channels and measurement tools. Results included a higher conversion rate, lower time to purchase, and lifts in brand perception and purchase intent. The strategy also delivered incremental reach and cost savings with frequency management.
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The Trade Desk helped Henkel's Schwarzkopf Taft brand reach 15% more households using CTV and Identity Alliance. Henkel wanted to... improve campaign reach and control costs for its hair care products. They used cross-device identity solutions and audience targeting to optimize ad frequency and budget delivery. The campaign delivered measurable results, including increased household reach and better frequency management.
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The Trade Desk's Kokai platform helped Georgia Aquarium boost online ticket sales. The agency Doe-Anderson used omnichannel advertising across CTV,... display, audio, and digital out-of-home. The campaign targeted both new and repeat visitors with coordinated messaging. Omnichannel optimization improved channel overlap and conversions. The aquarium aimed to drive more repeat visits and change its one-time-visit perception.
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Specsavers used The Trade Desk's Kokai platform for a full-funnel omnichannel campaign. They wanted to boost appointment bookings and lower... costs. The team ran four campaigns using video, CTV, and display ads. They used audience targeting and tailored KPIs for each funnel stage. Specsavers saw a lower cost per booking and a lower CPA than their brand goal. The days to convert dropped from 11.
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The Trade Desk and Spotify Ad Exchange helped Bayer reach millions of new listeners in the U. S. Bayer wanted...to test if programmatic audio could boost brand awareness for MiraLAX and Alka-Seltzer Plus. Using OpenPath and third-party data, Bayer added Spotify audio to its omnichannel strategy. This move increased unique reach for Alka-Seltzer Plus and MiraLAX. Many listeners on Spotify did not see Bayer's ads on other channels, proving audio extended their audience.
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OpenPath helped FUNKE Media Group double programmatic display revenue. The company wanted to simplify a complex supply chain and boost... inventory value. By connecting directly with The Trade Desk's OpenPath, FUNKE cut out intermediaries. Advertisers saw more value and bid more. This led to a 2x increase in programmatic display revenue and a 37% higher inventory fill-rate.
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Cheez-It used The Trade Desk's retail data to launch in the U. K. snack market. They ran an omnichannel advertising...campaign to boost brand awareness. The campaign delivered a 9-point lift in brand consideration, 2-point lifts in both brand image and familiarity, and a lift in brand preference. They reinvested frequency savings to reach 3 million new unique users. This approach helped Cheez-It stand out in the competitive consumer goods sector.
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Kokai helped Together, a media agency, improve BVOD campaign results for a leading insurance brand. Together used decisioned media buying... on The Trade Desk's platform to test against traditional programmatic guaranteed deals. The campaign used private marketplaces and Sellers and Publishers 500+ inventory. Together achieved a lower CPA, higher conversions, and a higher TVQI score. This shows the value of data-driven, real-time ad buying for marketing agencies.
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