The Trade Desk DMP Overview

The-trade-desk-dmp offers a data marketplace and targeting solutions for connecting with valuable audiences. The Trade Desk simplifies audience targeting with powerful tools.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Digital Marketing, as the business use cases that they have been most satisfied with while using The Trade Desk DMP.

Other use cases:

  • Campaign Management
  • Media Buying
  • Market Research
  • Offer Management
  • Sending & Publishing Communications
  • Media Planning
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using The Trade Desk DMP.

The Trade Desk DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Helps us conduct business by purchasing third-party data for targeting our client's programmatic advertising campaigns...." Peer review by Agency

The Trade Desk DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for The Trade Desk DMP

Top Industries

  • Marketing and Advertising
  • Internet
  • Media Production

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

The Trade Desk DMP is popular in Marketing And Advertising, Internet, and Media Production and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on The Trade Desk DMP Use Cases

Case Studies

Financial Services

CASE STUDY Cashrewards

Kokai helped Cashrewards reach 7 times more valuable consumers than their campaign goal. Cashrewards used their first-party data and Zenith’s audience data to target new members. They ran an omnichan...nel campaign using video, audio, and display ads. The campaign led to a 73% lower cost per acquisition. Cashrewards also saw a higher target audience match using lookalike modeling.

Marketing and Advertising

CASE STUDY FlexPoint Media

FlexPoint Media used The Trade Desk platform to boost digital reach for a congressional campaign. The agency wanted to reach more voters online without overlapping with linear TV ads. They used Comsc...ore data and targeting tools to find new voters and reduce duplication. The campaign achieved a 23% increase in incremental reach on connected TV. FlexPoint reached unique voters who had not seen the ads on TV.

Marketing and Advertising

CASE STUDY Freestar

OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made deals faster and gave more insight into inventory value. Freestar ...saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.

Hospitality

CASE STUDY Hyatt

The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members and lookalike audiences using first-party data. The campaign reached 2.5 millio...n unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.

Pharmaceuticals

CASE STUDY Bayer Rx

The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.

Consumer Goods

CASE STUDY Nestlé PURINA PetCare Deutschland GmbH

The Trade Desk helped PURINA use an omnichannel advertising strategy. PURINA wanted to improve reach and campaign performance for its GOURMET brand. Using The Trade Desk, PURINA reached customers at ...a 33% lower cost. The brand saw higher uplift in brand image and conversion rate with two or more channels. PURINA also achieved a lower cost per action with this approach.

The Trade Desk DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.08/5

Read Reviews (7)
Custom Reports

1.11/5

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.08/5

Read Reviews (7)
Custom Reports

1.11/5

Read Reviews (9)

Software Failure Risk Guidance

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for The Trade Desk DMP

Top Failure Risks for The Trade Desk DMP

The Trade Desk, Inc. News

Partnership

The Trade Desk , DirecTV partner on custom Ventura TV OS

The Trade Desk and DirecTV have partnered to develop a custom version of the Ventura TV OS, integrating DirecTV's streaming interface. This collaboration aims to offer TV manufacturers and consumers a unified platform with access to free ad-supported content and DirecTV's streaming services, enhancing the smart TV ecosystem.

Product

Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apples Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace

The Trade Desk has introduced Audience Unlimited, an enhanced third-party data marketplace aimed at improving digital ad efficiency. This upgrade uses AI to assess and score data segments, offering bundled data at fixed rates to eliminate unpredictable pricing. Additionally, The Trade Desk launched Koa Adaptive Trading Modes, providing advertisers with Performance and Control Modes for campaign management.

Financial

Strong Results Boosted The Trade Desk (TTD) in Q2

Strong Results Boosted The Trade Desk (TTD) in Q2

Product

The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet

The Trade Desk has launched its European Unified ID (EUID) solution on the Snowflake Marketplace. EUID allows advertisers to activate privacy-focused, cross-channel digital advertising campaigns using authenticated first-party data. This integration helps brands improve campaign targeting and measurement across the open internet, enhancing addressability and data-driven marketing in Europe.

The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

Financials

IPO