The Trade Desk DMP: Use-Cases, Insights and Reviews | 2026 Cuspera

The Trade Desk helped Samsung use its first-party CRM data for personalised advertising in Germany. Samsung matched its data with United Internet Media using Decentriq's data clean room and netID. Th...is created a new audience segment for programmatic display campaigns. Samsung used The Trade Desk's cross-device graph to reduce ad frequency and reinvest savings. This increased incremental reach by 43% while keeping privacy top of mind.
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The Trade Desk platform powered Kraft Heinz Indonesia's Ramadan campaign, driving 3,522 in-store visits from online ads. The campaign used programmatic display advertising, first- and third-party dat...a, and footfall measurement with Adsquare. 20% of shoppers redeemed a voucher, and the average CPA was 70% lower than Kraft Heinz’s benchmark. Proximity audience targeting delivered the best CPA. Kraft Heinz gained actionable insights and plans to use The Trade Desk for future campaigns.
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The Trade Desk helped Samsung New Zealand boost ad recall by 9.1% and lift consideration by 10.9% for its Galaxy S23 launch. Using cross-device targeting, AI optimization, and a brand lift study, Sam...sung achieved 1.5x higher conversion rates via social after programmatic ad exposure. 78% of conversions came from users who saw both display and video ads. The campaign cut average conversion time from 14 to 4 days, setting a new standard for multi-channel marketing in consumer electronics.
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The Trade Desk used its own programmatic advertising platform to reach 8.2 million unique households across APAC. Programmatic buys delivered a 2x higher click-through rate and were 50 times more cos...t-efficient than direct buys. The campaign targeted advertising professionals in Singapore, Australia, India, Hong Kong, and Japan. Data partners helped build precise audience pools, boosting engagement and reach. The results showed programmatic media buying drives better efficiency and audience impact.
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HP used Unified ID 2.0 (UID2) from The Trade Desk to improve Connected TV advertising. The goal was to increase unique audience reach in a cookieless environment. HP ran a campaign on Disney and Hulu..., using UID2 and Identity Alliance for better targeting and measurement. The campaign reached 8% of 12.5 million target households at a frequency of 5.7. Cost per unique household dropped to $0.16, 23% lower than HP’s previous campaign.
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The Trade Desk helped Mikado reach 93% of its target audience in four weeks using Connected TV and programmatic ad buying. Mikado wanted to be the top snack for movie and TV fans in Spain. Their agen...cy, Spark Foundry, used data-driven audience targeting to engage younger viewers who avoid traditional TV. The campaign increased brand mentions and reached more households. Mikado combined storytelling with advanced advertising technology for strong results.
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