Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apples Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace
The Trade Desk has introduced Audience Unlimited, an enhanced third-party data marketplace aimed at improving digital ad efficiency. This upgrade uses AI to assess and score data segments, offering b...undled data at fixed rates to eliminate unpredictable pricing. Additionally, The Trade Desk launched Koa Adaptive Trading Modes, providing advertisers with Performance and Control Modes for campaign management.
The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership
The Trade Desk has partnered with DramaBox to become the first demand-side platform for vertical short drama content. This collaboration allows advertisers to integrate DramaBox's content into their ...omnichannel strategies, enhancing audience reach globally.
The Trade Desk , DirecTV partner on custom Ventura TV OS
The Trade Desk and DirecTV have partnered to develop a custom version of the Ventura TV OS, integrating DirecTV's streaming interface. This collaboration aims to offer TV manufacturers and consumers ...a unified platform with access to free ad-supported content and DirecTV's streaming services, enhancing the smart TV ecosystem.
The Trade Desk reported a 12% increase in Q1 2026 revenue, reaching $689 million. Despite macroeconomic challenges, the company remains optimistic about its strategic upgrades and leadership in the p...rogrammatic advertising sector. The Trade Desk also highlighted strong customer retention and new partnerships, including collaborations with LinkedIn and Stagwell.
$840M ad-tech bet: The Trade Desk sticks to outlook, sets Feb. 25 earnings - Stock Titan
The Trade Desk has appointed Tahnil Davis as Interim Chief Financial Officer, effective January 24, succeeding Alex Kayyal. Davis, previously the Chief Accounting Officer, will report to CEO Jeff Gre...en. The company also reaffirmed its fourth-quarter 2025 financial guidance, expecting revenue of at least $840 million and adjusted EBITDA of approximately $375 million.
