Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apples Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace
The Trade Desk has introduced Audience Unlimited, an enhanced third-party data marketplace aimed at improving digital ad efficiency. This upgrade uses AI to assess and score data segments, offering b...undled data at fixed rates to eliminate unpredictable pricing. Additionally, The Trade Desk launched Koa Adaptive Trading Modes, providing advertisers with Performance and Control Modes for campaign management.
The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First ...
The Trade Desk has launched its European Unified ID (EUID) on the Snowflake Marketplace, enabling joint customers to leverage privacy-conscious, first-party data activation for improved cross-channel... digital advertising performance and measurement across the open internet.
The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet
The Trade Desk has launched its European Unified ID (EUID) solution on the Snowflake Marketplace. EUID allows advertisers to activate privacy-focused, cross-channel digital advertising campaigns usin...g authenticated first-party data. This integration helps brands improve campaign targeting and measurement across the open internet, enhancing addressability and data-driven marketing in Europe.
The Trade Desk , DirecTV partner on custom Ventura TV OS
The Trade Desk and DirecTV have partnered to develop a custom version of the Ventura TV OS, integrating DirecTV's streaming interface. This collaboration aims to offer TV manufacturers and consumers ...a unified platform with access to free ad-supported content and DirecTV's streaming services, enhancing the smart TV ecosystem.
The Trade Desk Expands Partnerships with OTT Platforms to Pioneer Programmatic Advertising on CTV Inventory
The Trade Desk has expanded partnerships with OTT platforms Viu, iQiyi, and TCL Channel, providing advertisers access to premium CTV inventory across the region. This collaboration enables more effec...tive programmatic advertising on connected TV, enhancing audience reach and campaign performance.
NIQ announces global data collaboration with The Trade Desk to enhance audience targeting
The Trade Desk and NIQ have formed a global partnership to integrate NIQs consumer intelligence data into The Trade Desks advertising platform, enabling marketers to access new-to-market audiences an...d enhance audience targeting capabilities for ad campaigns worldwide.
