Real-World Case Studies and Customer Success Stories with Strutta

Strutta Contest PRO helped Airbnb boost brand awareness and website traffic. Airbnb ran the Destination Honeymoon contest, getting 240 entrants... to act as brand advocates. Each shared link got an average of 16 clicks. The contest received 10,299 votes in one month. Strutta's secure voting and Fraud Guard system ensured fair play and strong branding.
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Kiwi Collection used Strutta’s social promotions platform to run the #KiwiMoments Instagram contest. The goal was to grow their Instagram... followers and boost engagement. The contest increased their Instagram account by 50% during the promotion and another 100% the next month. The campaign drove 3,390 visits, 118 entries, and 826 votes in 22 days. Each share brought 10.2 clicks, helping build an engaged Instagram community.
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Airbnb wanted to increase brand awareness and drive traffic to their website. They launched the Destination Honeymoon contest with Honeyfund.com... using Strutta's Contest platform. The contest allowed couples to enter by submitting a photo and answering questions. Airbnb used Strutta's tools for branding, secure voting, and tracking. The contest resulted in 240 entrants acting as brand advocates, with 10,299 votes cast in one month.
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Kiwi Collection wanted to grow its Instagram follower base in 2013. They launched a hashtag-based Instagram contest called #KiwiMoments to... engage users. Participants shared travel photos from Kiwi Collection hotels, with the chance to win a 5-night stay. The contest increased Instagram followers by 50% during the promotion and 100% after. It also drove significant traffic, with 54% of visits from referrals and each share generating 10.2 clicks.
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Crate and Barrel wanted to increase gift registry creation and engage consumers online. They launched the Ultimate Wedding Contest, where... couples created a gift registry and entered to win a $100,000 dream wedding. Strutta's Contest API helped validate entries and manage the contest. The contest led to $35 million in gift registry creation, over 16,000 entries, and 3 million page views each year.
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Crate and Barrel wanted to increase gift registry creation and engage consumers online. They launched the Ultimate Wedding Contest, where... couples created a gift registry and submitted entries for a chance to win a $100,000 wedding. Using Strutta's Contest API, Crate and Barrel validated entries and managed the contest. The contest led to $35 million in gift registry creation, over 16,000 entries, and 3 million page views each year.
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Frameri, a new online optical shop, needed to raise funds and drive website traffic. They launched a design contest using... Strutta's platform to engage the design community. The contest attracted 128 entries and increased website visits from 600-700 to 3,000-5,000 per week. As a result, Frameri exceeded its fundraising goal, raising nearly $65,000.
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Strutta's Social Promotions Platform helped the Vancouver Whitecaps boost season ticket sales. The team launched a sweepstakes with a 12%... discount and social sharing rewards. Fans unlocked more prizes as they shared the campaign online. The promotion got 2,544 entries, 2,818 shares, and 11,470 click-throughs in two weeks. Social sharing drove 62.5% more visits. The winner, not a previous ticket holder, bought several season tickets after winning.
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The Vancouver Whitecaps wanted to increase their season ticket sales beyond their existing audience. They launched the 'Strength in Numbers'... campaign, offering a 12% discount and a sweepstakes for a suite experience. Social sharing was key, with prizes unlocked as shares increased. Using Strutta's tools, they set up a branded sweepstakes and tracked social media engagement. The campaign resulted in 2,544 entries, 2,818 shares, and 11,470 click-throughs. The winner, not previously a ticket holder, bought several season tickets after winning.
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The Vancouver Whitecaps wanted to increase exposure and sales beyond their existing season ticket holders. They launched the 'Strength in... Numbers' campaign offering a 12% discount on season tickets and a sweepstakes for a suite. Fans could unlock more prizes by sharing the promotion on social media. Using Strutta's platform, they set up a branded sweepstakes and tracked social shares. The campaign resulted in 2,544 entries, 2,818 shares, and a 62.5% increase in visits. The winner, not a season ticket holder, bought several tickets after winning.
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The Province, a regional newspaper in British Columbia, faced challenges in promoting a hybrid vehicle due to high fuel costs and long commutes. They partnered with... Toyota BC for a 10-week Commuting Challenge, where 10 readers test-drove a hybrid car. The Province used Strutta's platform to create a Facebook promotion, encouraging participants to watch videos and answer questions for a chance to win a car lease. The campaign increased awareness of hybrid vehicles, doubled Facebook likes, and attracted 9,194 visits and 3,874 entries.
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The Province, a regional newspaper in British Columbia, faced challenges in promoting a hybrid vehicle due to high fuel costs and long commutes. They partnered with... Toyota BC for a 10-week Commuting Challenge, where 10 readers test-drove a hybrid car. Using Strutta's platform, they created a Facebook promotion to engage participants. The campaign increased awareness of hybrid vehicles, doubled Facebook likes, and attracted 9,194 visits and 3,874 entries. 52% of entrants opted to receive more information from Toyota.
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The Province used Strutta’s social promotions platform to boost engagement for its Commuting Challenge. The campaign featured videos of readers... test-driving a hybrid car and a Facebook sweepstakes. Participants answered questions about the videos for a chance to win a 2-year Prius c lease. The campaign nearly doubled The Province’s Facebook likes and drove 9,194 visits and 3,874 entries in four weeks. Over half of entrants opted in for more Toyota info, and 50% shared on social media.
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Men's Health and Women's Health wanted to boost user engagement on Facebook and their websites. They launched a custom photo... contest called Facebook's Fittest Friends using Strutta's Contest API. The contest was accessible on Facebook and their website, featuring a '6-up' voting grid and real-time leaderboard. The contest attracted 15 million views and over 1 million votes. The average visitor viewed 7 pages and spent 3 minutes per visit.
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Frameri used Strutta to run a design contest for interchangeable eyewear. The contest aimed to boost website traffic and support... an Indiegogo fundraising campaign. Frameri received 128 entries, 1,500 votes, 18,000 visitors, and 20,000 pageviews in 40 days. Weekly site visits jumped from 600-700 to 3,000-5,000. 2% of contest traffic donated, helping Frameri raise nearly $65,000, more than double its goal.
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Frameri, a startup online optical shop, needed to raise $30,000 through an Indigogo campaign and drive traffic to its website. They launched a... design contest using Strutta's platform to engage the design community. The contest attracted 128 entries and 18,000 visitors in 40 days. Frameri exceeded its fundraising goal, raising nearly $65,000, and increased website traffic significantly.
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Maggiano's Little Italy wanted to promote their new featured dishes and create interest in future menus. They launched the Crush... Sweepstakes, where fans could enter to win prizes like Dave Matthews Band VIP tickets. Using Strutta's Social Sweepstakes, they ran the campaign as a microsite with Facebook integration. The campaign achieved a 75% conversion rate, 77,656 entries in one month, and 2,159 social referrals.
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Maggiano's Little Italy wanted to promote their 44 locations as wedding venues. They launched a contest with Strutta's Contest PRO... package, where couples shared wishes through photos and essays. The contest attracted 8,850 visits on the first day. Maggiano's used social media and press releases to boost engagement. They received 874 submissions and 11,920 votes. The contest helped drive significant traffic to their site.
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Descending wanted to promote their new adventure documentary series. They used Strutta's Sweepstakes to run a campaign offering two free... tickets to Sydney, Australia. The sweepstakes was embedded on their website and promoted on Facebook. Over 7,000 entries were received in six weeks, and their Facebook Likes increased from a few hundred to over 3,000.
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Vega wanted to promote their new smoothies through a Facebook contest. They used Strutta to create and manage the contest... app without needing extra development resources. The contest had two rounds: submission and voting. Participants shared photos and rallied for votes. Vega offered prizes to encourage participation. The contest exceeded expectations with 357 entries and 68,027 visits, surpassing their goals of 300 entries and 18,000 visits.
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The Vancouver Aquarium wanted to grow its email list and raise awareness of its penguin attraction. They used a Facebook... contest to engage local fans. Participants submitted photos, videos, or texts about British Columbia locations. Winners received a family membership and a VIP penguin experience. The contest increased email sign-ups and strengthened community ties. Strutta's analytics showed a 100% newsletter opt-in rate and over 80% of visitors were local.
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Kiwi Collection wanted to grow its Instagram followers. They launched a hashtag-based contest called #KiwiMoments. Users shared travel photos from... Kiwi Collection hotels. The contest was hosted on Facebook and promoted through various channels. The winner received a 5-night stay in the Dominican Republic. The contest grew their Instagram followers by 50% during the promotion and 100% after. It also increased traffic and engagement.
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Newfoundland and Labrador Tourism wanted to attract more visitors and increase social media engagement. They partnered with Strutta to create... a sweepstakes offering a trip to Newfoundland every half hour. Using Strutta's Sweepstakes PRO package, they hosted the promotion on Facebook and WestJet's page, capturing customer data and automating winner selection. The campaign resulted in nearly 900,000 leads, doubled Facebook fans, and increased WestJet's Facebook likes by 12%.
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Affect Strategies, a public relations firm in New York, wanted to increase brand awareness and recruit quality talent for their summer intern position. They launched The... New York Intern Project, a social media contest, to find the ideal candidate. Participants submitted creative photos or videos and rallied for votes. The contest showcased their skills and personality. Affect used Strutta’s platform to manage submissions and voting. The contest doubled their Facebook likes, increased website traffic by 40%, and resulted in six national publication features. The winner secured a full-time position with Affect.
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