Strutta: Use-Cases, Insights and Reviews | 2025 Cuspera

Frameri, a new online optical shop, needed to raise funds and drive website traffic. They launched a design contest using Strutta's platform to engage the design community. The contest attracted 128 ...entries and increased website visits from 600-700 to 3,000-5,000 per week. As a result, Frameri exceeded its fundraising goal, raising nearly $65,000.
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Kiwi Collection wanted to grow its Instagram follower base in 2013. They launched a hashtag-based Instagram contest called #KiwiMoments to engage users. Participants shared travel photos from Kiwi Co...llection hotels, with the chance to win a 5-night stay. The contest increased Instagram followers by 50% during the promotion and 100% after. It also drove significant traffic, with 54% of visits from referrals and each share generating 10.2 clicks.
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The Province, a regional newspaper in British Columbia, faced challenges in promoting a hybrid vehicle due to high fuel costs and long commutes. They partnered with Toyota BC for a 10-week Commuting ...Challenge, where 10 readers test-drove a hybrid car. Using Strutta's platform, they created a Facebook promotion to engage participants. The campaign increased awareness of hybrid vehicles, doubled Facebook likes, and attracted 9,194 visits and 3,874 entries. 52% of entrants opted to receive more information from Toyota.
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The Vancouver Whitecaps wanted to increase exposure and sales beyond their existing season ticket holders. They launched the 'Strength in Numbers' campaign offering a 12% discount on season tickets a...nd a sweepstakes for a suite. Fans could unlock more prizes by sharing the promotion on social media. Using Strutta's platform, they set up a branded sweepstakes and tracked social shares. The campaign resulted in 2,544 entries, 2,818 shares, and a 62.5% increase in visits. The winner, not a season ticket holder, bought several tickets after winning.
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Affect Strategies, a public relations firm in New York, wanted to increase brand awareness and recruit quality talent for their summer intern position. They launched The New York Intern Project, a so...cial media contest, to find the ideal candidate. Participants submitted creative photos or videos and rallied for votes. The contest showcased their skills and personality. Affect used Strutta’s platform to manage submissions and voting. The contest doubled their Facebook likes, increased website traffic by 40%, and resulted in six national publication features. The winner secured a full-time position with Affect.
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Airbnb wanted to increase brand awareness and drive traffic to their website. They launched the Destination Honeymoon contest with Honeyfund.com using Strutta's Contest platform. The contest allowed ...couples to enter by submitting a photo and answering questions. Airbnb used Strutta's tools for branding, secure voting, and tracking. The contest resulted in 240 entrants acting as brand advocates, with 10,299 votes cast in one month.
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