Squared. io helps Spark Foundry automate Google Ads compliance and brand safety for Lloyds Banking Group. The platform checks 1,500...assets daily and enforces 100% adoption of compliance automation. It excluded over 21,000 risky ad placements, reallocating 80,000 impressions. Squared.io managed 100,000 negatives, blocking 1,000+ unwanted queries in 60 days. This reduced manual work and improved governance for paid media campaigns.
Squared. io's Placement Exclusions automation helped Havas boost leads for ULaw by 137% in one quarter. The tool blocked over...2,000 low-quality ad placements, cutting cost per lead by 4%. Click-through rate rose 43%. Placement risk scores dropped 59%. Havas scaled PMax spend by 128% with better traffic quality and brand safety.
Squared. io helped Zenith UK improve Performance Max campaigns for Three. Over 20% of ad spend was going to low-performing...placements. Squared.io used AI to find and exclude high-risk placements. In one month, it removed 20,000 placements. Three saw a 122% increase in ROAS, a 26% drop in CPA, and a 67% rise in revenue. Brand safety and campaign results both improved.
Squared. io automated compliance and brand safety for Spark Foundry's Google Ads work with Lloyds Banking Group. The platform checked...1,500 assets daily and enforced 100% adoption of compliance controls. It excluded over 21,000 risky ad placements and managed 100,000 negatives, blocking 1,000+ unwanted queries in 60 days. Spark Foundry reduced manual work and improved governance across all accounts. Teams gained confidence in scaling compliant, brand-safe campaigns.
Squared. io's Placement Exclusions automation helped Havas boost leads for ULaw by 137% in one quarter. The tool blocked over...2,000 low-value ad placements, cutting cost per lead by 4%. Click-through rate rose 43% and average placement risk score dropped 59%. Havas used Squared.io to ensure brand safety and better traffic quality on Google PMax campaigns. The automation enabled scalable, efficient paid media management for ULaw.
Squared. io's Protect suite helped T&P gain control over Pmax ad placements for their ISP client. The AI-powered placement exclusion...tool gave full visibility and assigned brand safety risk scores. T&P blocked risky sites and saved hours of manual work. Results included a 63% drop in CPC, 41% more clicks, and a 37% lower CPA. T&P improved both campaign performance and brand safety for their client.
Squared. io helped Zenith UK improve Three's Performance Max campaign results. The platform used AI to assess and exclude high-risk...ad placements. In the first month, 20,000 placements were removed. Three saw a 122% increase in ROAS, a 26% drop in CPA, and a 67% rise in revenue. Zenith UK gained better brand safety and campaign performance with automated Google Ads management.
Squared. io's placement exclusion tool helped T&P control ad placements for their ISP client. The tool used generative AI to...score brand safety risks and block low-quality sites. T&P cut cost per click by 63% and cost per acquisition by 37%. Clicks increased by 41%. The team saved hours of manual review and protected their client's brand reputation.
Squared. io’s AI Ads feature helped the7stars improve ad performance for Coppafeel! on Google Ads. The7stars used AI-generated ad copy...to boost click-through rates and lower costs. They ran A/B tests comparing AI-assisted ads to their usual ads. The results showed an 11% increase in CTR, a 5% drop in CPC, 27% more impressions, and 41% more clicks. The team also saved 70% of the time spent on ad copy creation.
Squared. io helped Zenith Worldwide automate Google Ads management for a technology client. The Add Queries tool made it easy...to add exact match keywords and automate routing negatives. Zenith Worldwide added over 600 keywords in three weeks. They saved 21 hours of manual work. Results included a 30% increase in CTR, a 16% decrease in CPC, and a 4% improvement in ROAS.
Squared. io helped Jellyfish manage Google Ads for a high street retail client. Jellyfish used automation features to fix best...practice issues and improve campaign performance. Over three months, their Squared.io score rose from 60 to 81. They saw a 27% drop in CPC, a 68% improvement in CPA, and saved 40% time. CTR increased by 78%, average CPC dropped by 18%, CPL fell by 39%, and conversion rate rose by 34%.
Squared. io helped the7stars restructure their Google Ads account for better efficiency in a tough investment market. The platform's automation...and insights made it easy to manage many campaigns and ad groups. the7stars saw a 24% improvement in their Squared.io score in 30 days. Click-through rate went up by 17%, cost per acquisition dropped by 9%, and conversion rate rose by 12%. They saved 40% of their time while clicks increased by 58%.
THG Ingenuity used Squared. io to manage Google Ads for Every Health. They faced challenges with manual budget tracking and...keyword management across many brands. Squared.io automated budget pacing, query routing, and duplicate keyword removal. This saved the team 40% of their time. Paid search performance improved with a 10% drop in CPC, a 21.5% rise in CTR, and 16% more traffic with only a 4% increase in spend.
Squared. io helped Zenith UK improve Google Ads performance. The challenge was tracking query activity and managing campaigns as the...account grew. Squared.io audit and automation made it easy to find cost savings and apply best practices. The Squared.io score improved by 29% in 29 days. CTR went up 71%, CPC dropped 22%, conversion rate rose 38%, and CPA fell 43%. Zenith UK also saved 40% of their time.
Squared. io helped Havas improve the Kia accounts using automation and insights. Havas used the Add Queries tool to add...over 5,000 exact match keywords and 1,500 negative keywords. The team also used automations like Routing Negatives and insights from 40+ penalties to keep accounts efficient. Havas improved their Squared.io score by 14%. CTR increased by 78%, CPC dropped by 18%, clicks rose by 48%, conversion rate went up by 56%, and CPL fell by 39%.
Squared. io helped Jellyfish manage the TaxAct Google Ads account. Jellyfish faced time and scale challenges in a competitive, seasonal...market. Squared.io's automation and daily audits improved account hygiene and efficiency. Quality Score rose by 73%. CPC dropped by 8%. CTR increased by 50%. Conversion rate improved by 107%. Cost per lead fell by 56%. Jellyfish saved time and focused on strategy during peak tax season.
Squared. io helped iProspect improve Google Ads performance for a fashion client. The challenge was managing retail at scale and...increasing keyword relevance while keeping a SKAG structure. Squared.io's audit insights and automation added relevant queries and gave daily optimization suggestions. The Squared.io score improved by 19% in 30 days. CPC dropped by 45%, conversion rate rose by 34%, and CPA fell by 59%. The team saved 5 hours per week.
Squared. io automation helped iProspect manage a fashion retail account. The tool expanded exact match keyword coverage and automated repetitive...tasks. This saved the team 40% of the time spent on manual work. The automation increased CTR by 26%, cut CPC by 22%, and boosted conversion rate by 27%. Incremental ROAS rose by 61% for the client.
Squared. io helped Incubeta manage Google Ads for a healthcare client with over 900 practices. Incubeta used automation tools like...Add Queries, daily insights, and competitor analysis to improve account hygiene and ad performance. The solution led to a 15% drop in cost per click and a 20% rise in traffic. Leads from Google Ads increased by 23%, while cost per lead fell by 13%. Automation made campaign management faster and more efficient.
Squared. io helped Havas manage and optimize Homebase's 30,000+ product Google Ads accounts. Manual management was not efficient, and scripts...did not deliver results. Squared.io's Add Queries tool and automations saved time and improved best practice. Shopping feed health and product issues were flagged automatically. Results included a 35% drop in shopping CPC, a 67% increase in shopping ROAS, a 14% drop in generic CPC, and a 48% increase in generic ROAS. Havas reinvested saved time into more impactful work for Homebase.
Squared. io helped Digitas automate Google Ads account checks for a healthcare client. Digitas used Squared.io to save time on...manual tasks and improve account strategy. Automation and audit insights led to an 8% score improvement in 6 weeks. Click-through rate increased by 24% and conversion rate by 27%. The team saved 40% of their time on repetitive tasks.
Incubeta managed Google Ads for a healthcare company with over 900 practices. They struggled to keep accounts clean and ads... personalized at this scale. They used Squared.io's automation tools to control search queries, improve ad copy, and maintain account hygiene. The platform also gave them competitor insights and helped personalize ads. As a result, they saw a 15% drop in CPC, 20% more clicks, 23% more leads, and a 13% lower cost per lead.
the7stars managed Google Ads for Coppafeel! , a charity, but faced low CTR and high CPC due to ad deprioritization....They used Squared.io’s AI Ads feature to create new ad copy and ran A/B tests against their usual ads. The AI-generated ads improved CTR by 11% and lowered CPC by 5%. Impressions increased by 27% and clicks by 41%. The team also reduced time spent on ad copy creation by 70%.
THG Ingenuity managed several sub-brands and markets for Every Health. They had trouble with manual budget tracking and keyword management,... which took a lot of time. They used Squared.io's budget tracker and automation tools to get daily pacing reports and automate keyword tasks. This helped them save time and focus on strategy. As a result, they saw a 10% drop in CPC, a 21.5% rise in CTR, and saved 40% of the time spent on manual work.
the7stars needed to show Suzuki that paid search could work well after a pause during the UK lockdown. They used Squared.io... to find and fix problems in their Google Ads account fast. The platform helped them add new search queries and use automation to follow best practices. After using Squared.io, their account score went up by 14%. Click-through rate rose by 76%, cost per click dropped by 36%, and cost per acquisition fell by 44%. They also saved 40% of their time.
Digitas was spending too much time on manual account checks for a healthcare client. They wanted to focus more on... strategy and improve performance. They used Squared.io to automate tasks and follow best practices. The audit helped them find areas to improve and make changes quickly. As a result, their score improved by 8% in 6 weeks, CTR increased by 24%, conversion rate went up by 27%, and they saved 40% of their time on tasks.
Zenith UK had trouble keeping up with detailed campaign settings and tracking queries as their account grew. They wanted to... improve efficiency in their automated bidding. They used Squared.io's audit and automation tools for Google Ads. The tools helped them find cost savings and make improvements quickly. Their Squared.io score went up by 29% in 29 days. Click-through rate increased by 71%, cost per click dropped by 22%, conversion rate improved by 38%, and cost per acquisition fell by 43%. They also saved 40% of their time.
Havas managed Google Ads for Homebase, which sells over 30,000 products. Manual management was too hard and time-consuming. They tried... scripts and automated shopping campaigns, but these did not save time or improve results. Using Squared.io’s tools, Havas could automate query management and get better insights. This helped them fix product feed issues and direct budgets correctly. As a result, Shopping CPC dropped 35% and ROAS rose 67%. Generic CPC fell 14% and ROAS improved 48%.
Jellyfish managed the TaxAct Google Ads account in a very competitive and seasonal market. They needed to improve performance quickly... due to tight deadlines. They used Squared.io's automation and audit tools to save time and improve account quality. The tools helped them find and fix issues fast, improve keyword management, and reduce manual work. As a result, the account's Quality Score improved by 73%, CPC dropped by 8%, CTR increased by 50%, and conversion rate rose by 107%. TaxAct paid 56% less for each tax return start through Google Ads.
Havas wanted to make their Kia accounts more efficient and bring more people to the site. They used Squared.io's Add... Queries tool and other automations to add new keywords and improve account hygiene. The tools helped them find and fix problems in their ads and keywords. As a result, their Squared.io score went up by 14%. Their click-through rate increased by 78%, cost per click dropped by 18%, and cost per lead fell by 39%. Clicks went up by 48% and conversion rate increased by 56%.
Jellyfish managed Google Ads for a high street retail client. They faced challenges with many campaigns and ad groups, making... it hard to keep best practices. Using Squared.io's automation, they fixed issues and improved account performance. Over three months, their Squared.io score rose from 60 to 81. They saw a 27% drop in CPC, a 68% better CPA, and saved 40% time. CTR went up 78%, CPC dropped 18%, CPL dropped 39%, and conversion rate rose 34%.
Zenith Worldwide wanted to get more traffic through exact match keywords for a technology client. Doing search query analysis and... managing keywords took a lot of time. They used Squared.io and its Add Queries tool to make this work faster and easier. The tool helped them add over 600 keywords in three weeks and saved 21 hours of manual work. They saw a 30% increase in CTR, a 16% drop in CPC, and a 4% improvement in ROAS.
the7stars wanted to make their Google Ads account more detailed and efficient in a tough market. Managing many campaigns and... keywords was very hard. They used Squared.io to organize their campaigns and used automation to follow best practices. This made their ads more relevant and helped them grow. Their Squared.io score went up by 24% in 30 days. Their click-through rate rose by 17%, cost per acquisition dropped by 9%, and conversion rate improved by 12%. They also saved 40% of their time.
iProspect wanted to save time and improve account quality for a fashion client. They used Squared.io automation to expand exact... match keyword coverage and follow best practices. This helped them focus more on strategy and less on manual tasks. The automation led to a 26% increase in CTR, a 22% decrease in CPC, and a 27% increase in conversion rate. They also saw a 61% increase in incremental revenue and saved 40% of the time spent on manual work.
iProspect wanted to improve Quality Score and keyword relevance for a fashion client. They used Squared.io's audit insights and automation... to find optimization tasks and expand exact match keyword coverage. The auto-expansion feature helped add relevant queries automatically. Audit reports gave daily suggestions that were easy to use. As a result, their Squared.io score improved by 19% in 30 days, CPC dropped by 45%, conversion rate went up by 34%, and CPA dropped by 59%. They also saved 5 hours per week.
Retail Case Studies and Customer Success Stories with Squared.io
THG
- Retail
- Very Large
Squared. io automated 60 daily health checks for THG during peak sales, cutting manual workload and surfacing risks in real...time. The platform enabled 984 automation options and applied 140,000 exclusions to protect ad spend. THG reallocated 40% of task time to optimisations, improving Google Ads performance. 580 email alerts flagged issues like URL errors and spend anomalies. THG's paid media team gained confidence and control during high-pressure periods.
Squared. io automated 60 daily Google Ads health checks for THG during peak sales. The platform flagged broken links, outdated...ad copy, and risky placements. THG reallocated 40% of time from manual checks to optimisations. 140,000 exclusions and 984 automation options ran daily. The team received 580 alerts on account issues, helping reduce wasted spend and errors.
THG Luxury used Squared. io's Add Queries Tool and AI Ads to expand their Google search reach. They faced high...cost-of-sale in search but wanted to grow while meeting targets. The team used automation to create targeted, cost-efficient ads and improved their product feed. Results included 10% year-on-year growth, a 5% drop in CPC, a 2.5 percentage point reduction in cost-of-sale, and 40% time saved on manual tasks.
THG Luxury wanted to grow their search reach on Google but faced high costs. They used Squared.io's Add Queries Tool... and AI Ads to make targeted, cost-efficient ads. They improved their product feed with insights from Squared.io. As a result, they saw 10% year-on-year growth. Their cost-per-click dropped by 5%. Cost-of-sale went down by 2.5 percentage points. They also saved 40% of the time spent on manual tasks.
Hospitality Case Studies and Customer Success Stories with Squared.io
Sykes Cottages
- Hospitality
Sykes Cottages used Squared. io's ChatGPT integration and Add Queries tool to improve their Google Ads performance after the pandemic....They faced tough competition and changing customer behavior in the travel market. Squared.io helped them align ads with eco-friendly values and manage broad match keywords at scale. Ad strength rose from 59% to 87%. Cost-per-click dropped 11%. Clicks increased 49%. Revenue grew 67% and ROAS improved 27%.
Sykes Cottages faced tough competition in the travel market after the pandemic. They needed to lower their cost-per-click and improve... ad performance. They used Squared.io's ChatGPT integration to create eco-friendly ad content and the Add Queries tool to manage keywords. This helped them align with customer values and improve efficiency. As a result, their ad strength rose to 87%, CPC dropped by 11%, clicks increased by 49%, revenue grew by 67%, and ROAS improved by 27%.
Utilities Case Studies and Customer Success Stories with Squared.io
OVO Energy
- Utilities
Squared. io helped OVO Energy bring Google Ads management in-house. The platform gave an actionable audit from day one. Automation...saved the team time and improved campaign hygiene. OVO Energy saw a 13% score improvement in 60 days. CPC dropped by 18%, CTR rose by 29%, and CPA fell by 4%. The team saved 40% of time on manual tasks.
OVO Energy wanted to bring their Google Ads work in-house. They used Squared.io to follow best practices and improve their... paid search results. Squared.io gave them an audit and helped them make changes quickly. Automation saved the team time and improved performance. They saw a 13% score improvement in 60 days, an 18% drop in CPC, a 29% rise in CTR, a 4% drop in CPA, and saved 40% of their time on manual tasks.
Publishing Case Studies and Customer Success Stories with Squared.io
a publisher
- Publishing
Squared. io helped a publisher manage a large and complex Google Ads account. The team used automation to remove redundant...keywords and ads, making the account easier to handle. They used the Add Queries Tool to find and add trending search queries. Audit actions and automation improved the Squared.io score by 16% month on month. CTR went up by 20%, CPC dropped by 5%, and click share increased by 41%. The team saved 40% of their time.
A publisher had trouble managing their large Google Ads account. They spent too much time checking for errors and applying... negative keywords. With Squared.io, they removed redundant keywords and ads, making the account easier to manage. Automation helped them follow best practices and add new search queries quickly. As a result, their Squared.io score improved by 16% month on month, CTR increased by 20%, CPC dropped by 5%, click share rose by 41%, and they saved 40% of their time.
Financial Services Case Studies and Customer Success Stories with Squared.io
IG Group
- Financial Services
Squared. io helped IG Group improve Google Ads efficiency in a competitive market. IG used Squared.io automation to fix poor...keyword matching and control query routing. This led to a 25% score improvement in 30 days. Cost per click dropped by 21%. Click-through rate rose by 30%. Return on ad spend increased by 45%. IG also saved 40% of their time on paid search tasks.
IG Group had trouble making sure their ads matched the right search queries. This was hard because of changes in... how Google matches keywords. They used Squared.io to see which queries were not matching well. Squared.io's automation fixed these matches and stopped future problems. After using Squared.io, IG Group saw a 25% score improvement in 30 days. Their cost per click went down by 21%, click-through rate went up by 30%, and return on ad spend increased by 45%. They also saved 40% of their time.
Consumer Goods Case Studies and Customer Success Stories with Squared.io
Ameliorate
- Consumer Goods
Squared. io helped Ameliorate improve Google Ads campaigns. Ameliorate used Squared.io to optimize Performance Max, broad match, and Responsive Search...Ads. The platform made it easy to find and fix issues, saving time and boosting results. Ameliorate cut CPC by 13% and doubled CTR. Cost of sale dropped by 32% and ROAS rose by 74%. The team saved 40% of their time on manual tasks.
Ameliorate wanted to use new Google Ads features and keep costs low. They used Squared.io to help set up and... improve their ad campaigns. Squared.io made it easy to find and fix problems in their ads. Ameliorate saw better results, with a 13% drop in CPC and a 32% drop in CoS. Their ROAS went up by 74% and they saved 40% of their time on manual work.
