Squared.io: Reviews, Testimonials and Expert Opinions

THG Ingenuity used Squared.io to manage Google Ads budgets for Every Health's many brands. Manual budget tracking and keyword management took too much time. With Squared.io, they automated budget pac...ing and keyword routing. The team got daily reports and alerts for budget issues. Results included a 10% drop in CPC, a 21.5% rise in CTR, and 40% less time spent on manual tasks. Traffic increased by 16% with only a 4% higher spend.
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Squared.io helped IG Group improve paid search results in a low-volume, high-value market. IG used Squared.io automation to fix poor keyword matching and boost ad relevance. The solution increased RO...AS by 45%, cut CPC by 21%, and raised CTR by 30%. IG also saved 40% of their time on search optimization. These changes drove strong business results for IG Group.
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Squared.io helped Jellyfish manage Google Ads for TaxAct in a highly seasonal and competitive market. The platform automated account audits and keyword management, saving time and improving account h...ygiene. Jellyfish saw a 107% increase in conversion rate and a 56% reduction in cost per lead. Quality Score improved by 73%, and click-through rate rose by 50%. Automation let the team focus on strategic work during peak tax season.
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Squared.io helps Spark Foundry automate Google Ads compliance and brand safety for Lloyds Banking Group. The platform checks 1,500 assets daily and enforces 100% adoption of compliance automation. It... excluded over 21,000 risky ad placements, reallocating 80,000 impressions. Squared.io managed 100,000 negatives, blocking 1,000+ unwanted queries in 60 days. This reduced manual work and improved governance for paid media campaigns.
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Squared.io's Placement Exclusions automation helped Havas boost leads for ULaw by 137% in one quarter. The tool blocked over 2,000 low-quality ad placements, cutting cost per lead by 4%. Click-throug...h rate rose 43%. Placement risk scores dropped 59%. Havas scaled PMax spend by 128% with better traffic quality and brand safety.
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Squared.io automated 60 daily health checks for THG during peak sales, cutting manual workload and surfacing risks in real time. The platform enabled 984 automation options and applied 140,000 exclus...ions to protect ad spend. THG reallocated 40% of task time to optimisations, improving Google Ads performance. 580 email alerts flagged issues like URL errors and spend anomalies. THG's paid media team gained confidence and control during high-pressure periods.
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