SparkPost Overview

This is a summary of the comprehensive capabilities and benefits of SparkPost based on over 1190 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

SparkPost, Email on Acid, Elastic Email, Direct Mail For Mac, MoonMail, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if SparkPost is right for your needs? Our Cuspera AI engine can evaluate how SparkPost fits your specific business needs, industry, and context. Get your personalized assessment report today.

SparkPost supports business activities such as:

  • Communication Management
  • Engagement Management
  • Competitive Intelligence
  • Campaign Management
  • Lead Qualification: Technographic

SparkPost can help you with many business goals, such as Enhance Customer Relationships, Launch New Products, Scale Best Practices, Acquire Customers, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use E-Mail and Omnichannel for these needs. As a solution, SparkPost's capabilities include Alerts: Popups & Notifications, Personalization, Templates, etc.

SparkPost Publishing Vertical is its biggest customer base.

Reviews

"TAMs have really set SparkPost apart—it’s not the tools or the fancy graphs, it’s the people behind the scenes. " - Marcus Wickes

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well SparkPost solved their Email Marketing needs. Cuspera uses 1190 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Enhance Customer Relationships and Launch New Products are the most popular business priorities peers achieved using SparkPost.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Grow Market Share
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Competitive Intelligence , as the business use cases that they have been most satisfied while using SparkPost.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.74/5 ★

Read Reviews (104)

"...This platform would provide key email sending infrastructure, related front-end UIs for email template and list management, and key metrics to FT s business departments, including its editorial, subscriber services, and marketing teams...." Case Study Financial Times
sending & publishing communications

4.72/5 ★

Read Reviews (99)

"...Sparkpost is extremely easy to use and should be used if you have many emails to send out to customers...."
tracking & monitoring communications

4.34/5 ★

Read Reviews (3)

"...Email sends, tracking, reporting and analytics webhooks, easy interface (API), reporting and anaytics..."
Engagement Management with E-Mail

4.70/5 ★

Read Reviews (57)

"...Powerful real-time analysis of your email delivery and customer engagement as well as personalized email templates...." SparkPost Email Intelligence Platform
engaging and following up

4.66/5 ★

Read Reviews (43)

"...We help businesses send thousands of emails every month and keep their customers engaged...."
Competitive Intelligence with E-Mail

4.53/5 ★

Read Reviews (11)

"...In 2021 The Trends, Behaviors, and Benchmarks Shaping Email In 2021...." Press Releases
PEER EXPERIENCES
Communication Management with E-Mail

4.74/5 ★

Read Reviews (104)

"...This platform would provide key email sending infrastructure, related front-end UIs for email template and list management, and key metrics to FT s business departments, including its editorial, subscriber services, and marketing teams...." Case Study Financial Times
sending & publishing communications

4.74/5 ★

Read Reviews (99)

tracking & monitoring communications

4.74/5 ★

Read Reviews (3)

Engagement Management with E-Mail

4.70/5 ★

Read Reviews (57)

"...Powerful real-time analysis of your email delivery and customer engagement as well as personalized email templates...." SparkPost Email Intelligence Platform
engaging and following up

4.70/5 ★

Read Reviews (43)

Competitive Intelligence with E-Mail

4.53/5 ★

Read Reviews (11)

"...In 2021 The Trends, Behaviors, and Benchmarks Shaping Email In 2021...." Press Releases

29+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1190 insights from peers and experts to help you assess how these SparkPost use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Marcus Wickes

Marketing Director

Jane.com

TAMs have really set SparkPost apart—it’s not the tools or the fancy graphs, it’s the people behind the scenes. Testimonial By Marcus Wickes

Kimbery Paxton

Deliverability Operations Manager

Cordial

The Signals health score shows us predictive data so we can chase down issues without the manual work. It’s great for us—and our clients. Testimonial By Kimbery Paxton

Seth Weisfeld

Engagement Manager

Pinterest

SparkPost provides us with the real-time email metrics we need. We can dynamically adjust our content and how we send email based on live feedback. All messages are one-to-one, based on users’ interests. Testimonial By Seth Weisfeld
CUSTOMERS TESTIMONIALS

Marcus Wickes

Marketing Director

Jane.com

TAMs have really set SparkPost apart—it’s not the tools or the fancy graphs, it’s the people behind the scenes. Testimonial By Marcus Wickes

Kimbery Paxton

Deliverability Operations Manager

Cordial

The Signals health score shows us predictive data so we can chase down issues without the manual work. It’s great for us—and our clients. Testimonial By Kimbery Paxton

Seth Weisfeld

Engagement Manager

Pinterest

SparkPost provides us with the real-time email metrics we need. We can dynamically adjust our content and how we send email based on live feedback. All messages are one-to-one, based on users’ interests. Testimonial By Seth Weisfeld

Case Studies

COMPANY CASE STUDIES
Case Study Zillow

Learn How Zillow Relies On SparkPost To Drive Engagement With The World’s Leading Real Estate App & Website

Read More
Case Study Zillow

Zillow uses SparkPost to ensure home buyers have reliable access to all the info they need to find their dream home.

Read More
Case Study Guardian Life Insurance

How Guardian Life Insurance improves the customer experience with unified messaging and notifications to meet customer's expectations and build brand

Read More

Frequently Asked Questions(FAQ)

for SparkPost

What is SparkPost?

SparkPost is an email intelligence platform unified with email deliverability analytics and empowers companies to optimize their email program by providing them with world-class email expertise and real-time data at their fingertips. It helps to deliver messages on time to the inbox, is up to date on all regulations and compliance matters and provides a holistic email strategy that scales along with the business growth.

What is SparkPost used for?

SparkPost is a Email Marketing Software mainly used by its customers to Enhance Customer Relationships and Launch New Products by Communication Management, Engagement Management and Competitive Intelligence .

What are the top features of SparkPost?

Alerts: popups & Notifications, Personalization and Templates are some of the top features of SparkPost.

Who uses SparkPost?

SparkPost is used by Publishing, Real Estate and Insurance among other industries.

What are SparkPost alternatives?

Email On Acid, Elastic Email, Direct Mail For Mac and MoonMail are popular alternatives for SparkPost.

Where is SparkPost located?

SparkPost is headquartered at Columbia, Maryland.

Popular Business Setting

for SparkPost

Top Industries

  • Publishing
  • Real Estate
  • Insurance

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Peers used SparkPost to Enhance customer relationships and Launch new products

Peer and Expert Opinion on Features

for SparkPost

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

3.35/5 ★

Read Reviews (38)
Personalization

3.39/5 ★

Read Reviews (25)
Templates

4.33/5 ★

Read Reviews (22)
Dashboard

3.82/5 ★

Read Reviews (12)
Feedback surveys

3.66/5 ★

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

3.35/5 ★

Read Reviews (38)
Personalization

3.39/5 ★

Read Reviews (25)
Templates

4.33/5 ★

Read Reviews (22)
Dashboard

3.82/5 ★

Read Reviews (12)
Feedback surveys

3.66/5 ★

Read Reviews (6)

IT and Other Capabilities

for SparkPost

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.84/5 ★

Read Reviews (27)
Data Import

3.64/5 ★

Read Reviews (64)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.84/5 ★

Read Reviews (27)
Data Import

3.64/5 ★

Read Reviews (64)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.14/5 ★

Read Reviews (75)
24/7 Support

3.64/5 ★

Read Reviews (86)
Chat Support

3.42/5 ★

Read Reviews (1)
Phone Support

3.42/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.14/5 ★

Read Reviews (75)
24/7 Support

3.64/5 ★

Read Reviews (86)
Chat Support

3.42/5 ★

Read Reviews (1)
Phone Support

3.42/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.52/5 ★

Read Reviews (11)
Analytics

4.21/5 ★

Read Reviews (98)
Custom Reports

3.83/5 ★

Read Reviews (166)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.52/5 ★

Read Reviews (11)
Analytics

4.21/5 ★

Read Reviews (98)
Custom Reports

3.83/5 ★

Read Reviews (166)

Software Failure Risk Guidance

?

for SparkPost

Overall Risk Meter

Low Medium High

Top Failure Risks for SparkPost

Vendor Profile Details

Company Name

SparkPost

Company Website

https://www.sparkpost.com/

HQ Location

Columbia, Maryland

Employees

251-500

Social

Financials

PRIVATE