Bird Email: Product updates, Customer stories, and Insights | 2026 Cuspera

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Product and Vendor News

Bird boosts its stake to 5.39% as CM.com rejects 165.8M 'unsolicited ... 06/11/2025

Customer stories

Glovo used Bird's Flow Builder with WhatsApp Business to speed up partner onboarding. The challenge was slow onboarding and high costs. Flow Builder automated conversations and tasks, making onboarding faster and easier. Glovo saw a 4x increase in onboarding speed in some countries. Partner onboarding capacity grew by over 300%. Onboarding costs dropped by 30% to 80% depending on the country.
Airwallex had trouble sending SMS messages in some countries. This caused problems for customers who needed 2FA codes. Airwallex partnered with Bird to fix these issues. Bird helped Airwallex reduce SMS onboarding time from over a month to 7 days. Airwallex expanded into 30 new countries in 2 months. SMS deliverability improved from 89.6% to 94.4%.
Zillow wanted to improve how they sent emails to users. They needed to make sure emails arrived on time, even during busy times. Zillow used Bird's email solutions to help with this. After switching to Bird, Zillow could track email performance better and send more emails with confidence. As a result, Zillow increased their email open rates by 161% in the first month.
PagerDuty needed to send important alerts to the right people fast, no matter where they were in the world. They used Bird’s Voice connectivity to make sure their notifications worked everywhere. Bird gave PagerDuty access to over 220 global telecom providers and reliable caller ID. This helped PagerDuty deliver business-critical notifications and reduce downtime for their customers.
Bird helped Bumrungrad International Hospital launch an omnichannel communication platform. The hospital needed to reach patients in over 190 countries and handle language and time zone barriers. Bird integrated chat channels like Line, WhatsApp, and Facebook Messenger, and connected with Salesforce for centralized oversight. After using Bird, Bumrungrad no longer misses patient interactions and now offers secure, efficient, and multilingual support. The hospital improved patient engagement and became more responsive to diverse needs.
Bird helped CARSOME use WhatsApp to talk to customers faster and better. CARSOME used to have slow, messy replies and low conversions with SMS. With Bird, they now send automated updates, reminders, and personal messages on WhatsApp. Customers get answers 60% faster. Over 10% of orders now convert during the pre-screen process. CARSOME keeps all chats in one place, making it easier to help customers and sell more cars.

Product Business Settings

Bird Email is popular in Publishing, Real Estate, and Insurance industries and is widely used by Enterprise, Small Business, and Mid Market.

Integrations

Marketing Automation

Email Marketing

Other Demand Generation

Conversion Rate Optimization

Bird Email Product Overview

SparkPost, CRM for Marketing; Sales & Payments, powers over 5 trillion annual messages via Email, SMS, and WhatsApp. Bird is a next-gen CRM enhancing communications through advanced APIs.

How satisfied the customers are with Bird Email use-cases

Reviews

"Email represents 40% of our total revenue." - Scott Cohen

"SparkPost has helped us ensure that transactional notifications are a reliable part of our customer-facing business processes." - Shivani Rawat

Bird Email Customer Insights, Testimonials and Case Studies

How does Bird Email facilitate Communication Management?

SparkPost facilitates the sending and tracking of transactional emails. It offers a user-friendly interface and API for sending emails, providing a dashboard for monitoring email delivery status. However, SparkPost restricts free accounts to sending a maximum of 1,000 emails per day.

"...We used SparkPost as an email sending service for a Discourse forum we are using to provide community support...." Peer review by Trevor B., Research

Read Reviews

What solutions does Bird Email provide for Engagement Management?

What benefits does Bird Email offer for Competitive Intelligence?

How can Bird Email enhance your Campaign Management process?

How does Bird Email facilitate Lead Qualification: Technographic?

What is Bird Email?

SparkPost is an email intelligence platform unified with email deliverability analytics and empowers companies to optimize their email program by providing them with world-class email expertise and real-time data at their fingertips. It helps to deliver messages on time to the inbox, is up to date on all regulations and compliance matters and provides a holistic email strategy that scales along with the business growth.

It's an email delivery provider that Plan, execute, and optimize email programs to help enterprise with driven decisions to improve their email performance. It has a wide variety of features with powerful real-time analysis of email delivery and customer engagement as well as personalized email templates.

It helps to predict and optimize email performance, and protect the sender's reputation with data-driven analysis. It leverages the powerful capabilities within their ESPs including segmentation, personalization and dynamic content. Maximizes email ROI with unmatched deliverability insights, actively tracks millions of domains across 200,000 brands in 100+ industries and more.

What is Bird Email used for?

Bird Email is a Email Marketing Software mainly used by its customers to Enhance Customer Relationships and Launch New Products by Communication Management, Engagement Management and Competitive Intelligence .

What are the top features of Bird Email?

Alerts: popups & Notifications, Personalization and Templates are some of the top features of Bird Email.

Who uses Bird Email?

Bird Email is used by Publishing, Real Estate and Insurance among other industries.

What are Bird Email alternatives?

Rejoiner, Moosend, OM3 Email Marketing Platform and Netcore are popular alternatives for Bird Email.

Where is Bird Email located?

Bird Email is headquartered at Amsterdam, North Holland.

11 buyers and buying teams have used Cuspera to assess how well Bird Email solved their Email Marketing needs. Cuspera uses 1190 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS	TESTIMONIALS
Scott Cohen Director of Email Marketing 1-800 Contacts	Email represents 40% of our total revenue. Testimonial By Scott Cohen
Shivani Rawat Senior Developer and Team Lead Guardian Life Insurance	SparkPost has helped us ensure that transactional notifications are a reliable part of our customer-facing business processes. Testimonial By Shivani Rawat
Seth Weisfeld Engagement Manager Pinterest	SparkPost provides us with the real-time email metrics we need. We can dynamically adjust our content and how we send email based on live feedback. All messages are one-to-one, based on users’ interests. Testimonial By Seth Weisfeld

CUSTOMERS	TESTIMONIALS
Scott Cohen Director of Email Marketing 1-800 Contacts	Email represents 40% of our total revenue. Testimonial By Scott Cohen
Shivani Rawat Senior Developer and Team Lead Guardian Life Insurance	SparkPost has helped us ensure that transactional notifications are a reliable part of our customer-facing business processes. Testimonial By Shivani Rawat
Seth Weisfeld Engagement Manager Pinterest	SparkPost provides us with the real-time email metrics we need. We can dynamically adjust our content and how we send email based on live feedback. All messages are one-to-one, based on users’ interests. Testimonial By Seth Weisfeld