Real-World Case Studies and Customer Success Stories with smartzer

Smartzer's interactive video platform helped Missoni launch a shoppable video for their Adidas Running collaboration. Customers could watch a model... and buy limited edition shoes and apparel directly from the video using hotspot technology. The campaign achieved a 38% engagement rate and a 15% click-through rate. The solution created a seamless, immersive shopping experience on Missoni's e-commerce site and Instagram. This drove high interest and sales for the exclusive collection.
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UGG used the Smartzer platform to make their video ad campaign interactive and shoppable. Viewers could click on products in... the ad to see details and shop directly from UGG’s site. The campaign ran in the UK and Germany and used a DSP for distribution. UGG saw a 3X increase in click-through rate compared to other interactive ad formats. The campaign generated 2.5 million impressions and brought more qualified traffic to UGG’s website.
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Smartzer helped Mytheresa create an interactive shoppable video for the Moncler Grenoble collection. The video let viewers click on looks... to shop products directly, with multi-language and multi-currency support. Mytheresa wanted to lead in digital marketing and give customers a high quality virtual experience. The custom pop-up and carousel made it easy to explore and buy products. The campaign achieved a 50% engagement rate and 87% of products were clicked to shop.
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Smartzer's live shopping technology helped More & More, a German fashion brand, host a live shopping event. The event let... users ask questions, interact with hosts, and shop directly from the show. Interactive features like product carousels and featured products made the experience dynamic. The show achieved a 40% engagement rate and a 10% click-through rate. Moderators responded to comments and showcased products in real time.
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Smartzer's interactive video player helped Valentino make their Haute Couture Fall/Winter runway show immersive and engaging. Viewers could click on... models to learn about designers and outfits, using a custom side carousel and pop-up hotspots. The experience matched Valentino's branding and UI. The interactive video achieved a 60% engagement rate and over 37,000 clicks. This approach boosted brand awareness and encouraged deeper exploration of the collection.
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Smartzer's interactive video platform helped Off-White turn regular video into shoppable content on their homepage. Viewers could click video hotspots... to see product details and shop directly. Off-White used Google Tag Manager to track all user actions and improve retargeting. 75% of tagged products in the video were purchased through the interactive player. Off-White saw higher ROI and better product discovery from this solution.
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Smartzer's interactive shoppable video platform helped Ralph Lauren create an online retail experience for their Milan flagship store. The video let... customers shop directly by clicking on products using Smartzer's hot-spot tagging technology. This made it easy for viewers to explore and buy items instantly. The campaign achieved a 32% click through rate and a 59% engagement rate. Ralph Lauren used this solution to bring exclusive in-store experiences to online shoppers.
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Smartzer's shoppable video technology helped Paco Rabanne turn a fragrance campaign film into an interactive shopping experience. Viewers could click... on models to see and shop men's and women's fashion and fragrance products. The interactive video ran on Paco Rabanne's e-commerce and social media. The campaign achieved a 28% engagement rate and an 11% click-through rate. This approach let customers discover and buy products directly from the video.
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Smartzer's shoppable video helped Missoni promote its exclusive Adidas Running collaboration. Missoni wanted an interactive shopping experience for its e-commerce... site and Instagram. The video let viewers click on products to learn more and buy directly. The campaign achieved a 38% engagement rate and a 15% click-through rate. This created buzz and made shopping easy for customers.
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Smartzer powered a live shopping event for Lil Milan, an Italian jewellery brand, using its Shopify app. The founder hosted... a 45-minute livestream, showing 10 products and letting viewers add items to their cart instantly. The event featured interactive elements like comments, likes, and clickable product carousels. Promotion ran through social media, email, and website banners. The event achieved an 85% engagement rate and a 61% click-through rate on calls to action.
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Smartzer powered a shoppable video experience for Jacquemus. The brand wanted to let viewers buy runway looks instantly with a... 'See Now, Buy Now' feature. Customers could click on video hotspots to view details and add items to their cart. The interactive video led to an 8% click-through rate. Over 20% of viewers engaged with the shoppable features.
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Smartzer helped French Connection UK launch live shopping on their Shopify store. The goal was to inspire and engage customers,... showcase new collections, and boost conversions. The live shopping event let viewers shop products in real time, add items to their cart, and interact through comments and likes. 55% of viewers engaged with shoppable products or social features. 10% of views led to a product being added to the cart. The conversion rate was 3 times higher than the average site rate.
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Smartzer helped Etam make their live runway show shoppable online. The goal was to let viewers buy lingerie and pyjamas... directly from the show video on the Etam website. Smartzer built a custom video player with clickable hotspots and a carousel for easy shopping. The campaign launched just hours after the show. The shoppable video had a 62% engagement rate and an 11% click-through rate. Most clicks were on product hotspots and the carousel.
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Smartzer's shoppable video technology helped COS create interactive campaign films. Customers could click on products in the videos to learn... more and shop directly. The videos were shared on COS's e-commerce site and social media, reaching all international markets. The campaign achieved a 68% engagement rate on social platforms and a 30.6% click-through rate. Over 60,000 views drove traffic to product pages and improved the user journey.
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Smartzer's shoppable video platform helped Adidas make their Reimagine sport film interactive on Adidas. com. Viewers could click on looks...in the video to see product details and shop directly. The campaign aimed to boost engagement and drive traffic to product pages. The interactive video achieved a 62% engagement rate. 20% of viewers clicked through to product detail pages, showing strong results for connecting content to commerce.
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Smartzer's shoppable video technology helped Harvey Nichols make beauty tutorials interactive. The videos featured MAC and Marc Jacobs Beauty products... with clickable hotspots. Viewers could easily find and buy products shown in the tutorials. The campaign reached a 44% engagement rate and a 17% click-through rate. This made it easier for customers to discover products and increased sales from video content.
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Smartzer's live shopping platform helped Madison Avenue Couture create interactive live shopping events on their Shopify store. The goal was... to attract new customers and offer real-time chat with experts. Weekly live shows let viewers shop, ask questions, and interact. After each show, on-demand shoppable videos stayed on the website. Madison Avenue Couture saw a 31X increase in live shopping audience and a 42% engagement rate.
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Sephora used Smartzer's shoppable video platform to make animated product videos interactive for Black Friday and Christmas. The videos let... viewers click on products to see details and add items to their cart. The campaign ran across four European markets on Sephora's homepage. The shoppable videos had a 47% engagement rate and a 9% click-through rate. 34% of clicks were direct 'Add to Cart' actions, showing strong impulse buying.
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Smartzer helped Super-Pharm launch live shopping on their website. Super-Pharm wanted to engage more online customers and offer a new... way to shop. They hosted regular live shopping events with different product categories. Viewers could shop products directly and interact with hosts. The live shows brought in 60% new customers and achieved a 27% engagement rate.
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Smartzer's interactive video platform helped JD Sports create a shoppable Christmas TV ad. Viewers could click on video hotspots to... shop products worn by celebrities. The goal was to make holiday shopping more fun and easy. The shoppable video had a 38% engagement rate and an 11% click-through rate. This made the shopping experience more immersive for JD Sports customers.
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Smartzer's shoppable video technology helped Feelunique make shopping easier for their customers. The interactive video let viewers click on products... and buy them right from the video. Feelunique worked with NARS to show off the Orgasm makeup collection. Customers could see models use the products and shop instantly. The project led to a 4X increase in conversion rate, a 40% engagement rate, and a 26% click-through rate.
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Smartzer's live shopping product helped Bloomingdale's host interactive masterclass events with DIOR Beauty. Customers joined live sessions, asked questions, and... shopped products directly from the video. The event used Smartzer's add-to-cart and multi-language features. Bloomingdale's saw an 18% engagement rate and a 30% add-to-cart rate during the live shopping event. The experience increased customer trust and loyalty.
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Smartzer's live video shopping technology helped Clarks run a 20-minute live shopping event on Instagram. The event featured 8 products... and was hosted by influencer Nia The Light. Viewers could interact with live comments and shop products in real time. The event achieved a 78% engagement rate and a 23% click-through rate to product pages. Clarks promoted the event through social media, newsletters, and their homepage.
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Smartzer helped Buttonscarves launch a live shopping series on their Shopify e-commerce site. The solution let customers interact with products... in real time, add items to their cart, and engage with hosts through comments and likes. Buttonscarves saw a 650% increase in audience growth after starting live shopping. The brand achieved an 8X higher ROI by using Smartzer's live shopping features. Consistent live events built a loyal community and boosted engagement and conversions.
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Smartzer's interactive video platform helped Brown Thomas create shoppable videos for fashion, beauty, and home goods. The retailer wanted to... make online shopping easy and engaging for customers. Smartzer's video hotspot technology let viewers explore and buy products directly from videos. Product tags included color and size options with add-to-cart features. Brown Thomas saw a 44% engagement rate and a 14% click-through rate across all videos.
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Smartzer helped Burt's Bees launch a shoppable video campaign on Instagram and Facebook. The campaign let people buy Burt's Bees... products through Boots UK. The video used Smartzer's platform to add shoppable hotspots and a product carousel. The campaign got a 7% click-through rate and a 28% video completion rate. These results are strong for this product category.
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Smartzer's live shopping technology helped Sculpted by Aimee bring live shows to their Shopify store. Experts demonstrated products live, and... viewers could add items to their cart and check out instantly. The brand wanted to boost real-time interaction and engagement with their audience. The live shows achieved a 41% engagement rate and a 22% click-through rate. The integration made it easy to feature products and connect with customers.
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Smartzer's live shopping solution helped Gisou launch their honey infused beauty balm. Gisou used live shoppable video streams with interactive... features like likes, comments, and instant add-to-cart. Viewers could ask questions and explore product details during the stream. The format boosted engagement and community feeling. Gisou achieved a 57% engagement rate and a 62% click-through rate from the live shopping events.
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Smartzer's shoppable video technology helped Jo Malone turn a Christmas brand film into an interactive shopping experience. Viewers could click... on gift boxes to discover and buy products directly. The campaign ran globally on Jo Malone's website, social media, and email. The interactive video reached a 30% engagement rate and a 9% click-through rate. Some markets saw up to 80% viewer interaction. The project moved customers from awareness to purchase.
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Smartzer's shoppable video technology helped Swarovski create an immersive e-commerce experience. The interactive video let viewers click on models to... see featured jewelry, select sizes, and add items to their cart. A product carousel and replay screen made it easy to discover and buy products. The campaign achieved a 36% engagement rate and a 15% click-through rate. Swarovski used Smartzer to make shopping more interactive and seamless for their customers.
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Smartzer helped Ever Clean launch a shoppable video campaign for cat litter. The video let viewers learn about and buy... products through a third-party retailer. Smartzer's platform added product info and shoppable hotspots. The campaign got a 39% click-through rate. 42% of viewers engaged with the video elements.
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Smartzer helped Bulgari launch an interactive shoppable video campaign for their new perfume line. Bulgari used Smartzer's video player on... social media to reach a high-end audience. Users could swipe up from a teaser video to explore products and click through to the product page. The campaign aimed to boost brand awareness and engagement. Bulgari saw an 87% engagement rate and over 500 clicks on interactive elements.
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Smartzer helped Cape Mentelle launch shoppable videos for gourmet gift baskets. Cape Mentelle wanted to stand out and improve customer... interaction. Viewers could click anywhere in the video to see wine options and browse products in a side carousel. 93% of products received a call-to-action click. Engagement rate reached 40%. This interactive video marketing set a new standard in the wine and gourmet box industry.
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Smartzer helped Veuve Clicquot use interactive shoppable video for a champagne campaign. Customers could click on video hotspots to explore... different champagne types and add products to their cart. The campaign matched the luxury look of Veuve Clicquot’s website. The results showed a 75% engagement rate and 100% of product CTAs clicked. Moët Hennessy, the parent group, was very satisfied with the campaign’s success.
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Smartzer shoppable video helped Cape Mentelle, a leading Australian winery, launch interactive gourmet gift basket campaigns. The brand wanted to... stand out and engage more customers. Viewers could click on products in the video and see all featured items in a side carousel. 93% of products were clicked through the call-to-action. The campaign achieved a 40% engagement rate, showing strong results for shoppable video marketing.
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Smartzer helped Volkswagen use interactive video ads on Instagram to promote the Golf R. The goal was to boost product... awareness and drive test drive bookings using existing video content. Viewers could click on the video to learn about features and book a test drive. The campaign achieved a 62% engagement rate and a 27% click-through rate. This interactive approach led to more interested users visiting Volkswagen’s website.
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Smartzer helped MINI create an interactive video ad campaign for the MINI Countryman SUV on Facebook and Instagram. MINI wanted to... stand out online and give customers a fun way to learn about their new car. The campaign used clickable hotspots in videos to show car features and let viewers explore more. The ads led to a 25% engagement rate and a 23% increase in click-through rate. The campaign also boosted interactions and conversions, like brochure downloads.
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Smartzer powered an interactive shoppable video campaign for BMW on Instagram. Users could click on car features in the video... and get more details through pop-ups, each with a call-to-action to visit BMW's website. The campaign aimed to help customers discover the new Series 4 car in a new way. The results showed a 33% engagement rate and a 20% click-through rate. Many viewers clicked 'Learn more' and visited BMW's site to explore or buy the car.
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Smartzer powered Samsung's live shopping series in Central America. Samsung used Smartzer's live video shopping technology to host monthly 60-minute... events on their website. Viewers could interact with experts, ask questions, and buy products instantly with add-to-cart features. The events achieved a 25% engagement rate and a 15% click-through rate. Samsung boosted online presence and customer experience with real-time shopping and interactive features.
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Smartzer shoppable video helped Heatworld, part of Bauer Media, boost engagement on Instagram Reels ads. The interactive video let viewers... click on products for more details and clear calls to action. This increased engagement by 48% and featured 24 products. The solution drove more traffic to affiliate partner pages and made the ad experience more memorable and interactive.
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Smartzer helped Grazia use interactive video and live shopping to boost digital engagement. Grazia added shoppable videos and livestreams to... their online articles. Readers could click on products in videos and shop directly. This led to a 55% engagement rate and a 20% click-through rate. Grazia improved their editorial offer and made it easier for readers to find and buy products.
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Smartzer's live shopping platform helped Neom Organics promote their new sleep therapy range. The brand used live video to show... products and answer customer questions in real time. Customers could buy products directly from the live stream. Neom Organics saw an 87% engagement rate and a 27% click-through rate. The live shopping experience made it easy for customers to learn about and buy products.
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Smartzer's interactive video platform helped the Tourism Authority of Thailand turn a travel video into an interactive experience. Viewers could click... on hotspots to learn more about hotels, spas, tours, and restaurants. The campaign aimed to make it easy for viewers to discover more about featured places. The interactive video reached a 39.7% engagement rate. The click-through rate to call-to-action points was 24.2%.
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Smartzer's shoppable video platform helped Paco Rabanne turn a fragrance campaign into an interactive shopping experience. Viewers could click on... models to see and buy men's and women's fashion and perfume. The campaign ran on Paco Rabanne's e-commerce site and social media. The interactive video drove a 28% engagement rate and an 11% click-through rate. This boosted product discovery and made shopping easier for customers.
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Smartzer's shoppable video platform helped Harvey Nichols boost engagement by 49% and achieve a 14% click-through rate. The luxury retailer... used interactive video campaigns both online and on in-store touchscreens. Customers could click on looks in videos to see product details and shop directly. The solution won the Draper's Digital Innovation award. Harvey Nichols improved customer experience and drove more product discovery with Smartzer's technology.
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Smartzer powered an interactive video ad campaign for Volkswagen. The campaign used Instagram Story and in-feed ads to promote the... Golf R. Viewers could click on video hotspots to learn about features or book a test drive. The interactive format led to a 67% engagement rate on stories and 55% on in-feed ads. The click-through rate reached 27%, driving quality leads to Volkswagen's website.
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Smartzer's shoppable video platform helped Sephora boost engagement to 47% and achieve a 9% click-through rate on interactive product videos during Black Friday and Christmas. Sephora used Smartzer... to let viewers shop directly from animated videos on its homepage across four European markets. 34% of product popup clicks went straight to 'add to cart,' showing strong impulse buying. The dual call-to-action design kept customers engaged throughout the shopping journey.
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Smartzer shoppable video helped Cape Mentelle, a leading Australian wine brand, boost engagement. The brand used interactive videos for gourmet... gift baskets. 93% of products had their CTA clicked. The campaign saw a 40% engagement rate. This digital marketing move set Cape Mentelle apart in the food and beverages sector.
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Smartzer helped JD Sports create a shoppable TV ad for the holidays. Viewers could click on video hotspots to buy... products worn by celebrities. The interactive video led to an 11% click-through rate and a 38% engagement rate. JD Sports made shopping more fun and easy with direct product links. The campaign used Smartzer's video commerce technology to boost customer interaction.
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