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Manufacturing Case Studies and Customer Success Stories with Sana Commerce

 

KWB - Manufacturing - Small

Sankt Margarethen an der Raab, Austria

Sana Commerce helped KWB automate B2B e-commerce for biomass heating systems. KWB faced complex sales channels, manual admin work, and... spare parts selection challenges. With a new ERP-integrated web shop, 30% of spare parts orders now happen online. Sales agents reclaimed 3 days per week from admin tasks. Monthly adoption rates rose by 4–5%. Customers now enjoy faster, more accurate ordering and next-day delivery for spare parts.

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JENSEN-GROUP - Manufacturing - Large

Ghent, Belgium

Sana Commerce helped JENSEN-GROUP launch 15 webstores in 9 months. The company saw a 30% reduction in order processing time... and a 23% increase in customer satisfaction. JENSEN-GROUP needed a scalable e-commerce solution for global B2B sales. Sana Commerce provided real-time ERP integration, automated quoting, and localized pricing. The new platform improved inventory visibility and reduced operational costs.

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Attach2 Limited - Manufacturing - Small

New Zealand

Sana Commerce Cloud helped Attach2 Limited save 21. 1 hours each month by automating quoting, order processing, and customer inquiries....Attach2 launched a web store MVP in three weeks, moving 7% of order inquiries and quotes online. Real-time pricing and inventory visibility reduced errors and delays. Customers gained confidence with instant access to accurate stock and tailored pricing. The platform enabled scalable growth and improved operational efficiency for Attach2.

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Vittoria - Manufacturing - Medium

Brembate, Italy

Vittoria used Sana Commerce to launch a new e-commerce platform. The company needed a flexible, secure solution that integrated with... Microsoft Dynamics AX. Sana Commerce provided seamless integration, making it easy to manage orders and product data in one place. After implementation, Vittoria saw a boost in international sales and handled more orders without adding staff. Customer service workload dropped as clients could place orders themselves.

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Vedotec - Manufacturing - Small

Zoetermeer, Netherlands

Vedotec used Sana Commerce to build a new web store integrated with SAP Business One ERP and Compano PIM. Before, customers called... often for product info, slowing sales teams. Now, real-time product data is online, making information easy to find. Customer-specific prices and discounts are visible in the store. The sales team saves time, and customer satisfaction is higher. Vedotec can quickly update content and run online marketing campaigns.

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tewipack - Manufacturing - Small

Germany

Sana Commerce Cloud helped tewipack automate order processing and reduce manual admin work. The ERP-integrated SaaS web store connected directly... with Microsoft Dynamics NAV. This let tewipack offer fast, personalized service to B2B and retail customers. The new platform enabled quick response times and supported new business models like 3D printing sales. Employees now use the web store as a central information hub, improving data quality and customer experience.

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Royal Brinkman - Manufacturing - Medium

Netherlands

Royal Brinkman used Sana Commerce Cloud to launch a new web store. They focused on customer needs and ERP integration.... The My Royal Brinkman portal gives customers real-time access to order history, pricing, and payment options. The web store is easy to use, with self-service booths and faceted search. As a result, Royal Brinkman increased both e-commerce and overall revenue. Customer loyalty also improved.

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Larson-Juhl - Manufacturing - Large

Atlanta, USA

Sana Commerce Cloud helped Larson-Juhl launch a modern B2B web store. The new site made it easy for customers to... order online and improved customer satisfaction. Integration with Microsoft Dynamics NAV let Larson-Juhl update product info in real time. The marketing team now manages the catalog, saving time for IT. Customers responded positively to the new online experience.

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hollu Systemhygiene GmbH - Manufacturing - Medium

Zirl, Austria

Sana Commerce helped hollu launch its first web store in just three months. The new online channel integrated directly with... Microsoft Dynamics AX and Perfion PIM, allowing seamless order processing and real-time product data. hollu gained 48 new B2B customers soon after launch. The web store freed up field staff for more expert consultations. Online sales and customer numbers continue to grow as more clients switch from traditional channels.

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HOBART - Manufacturing - Large

Offenburg, Germany

HOBART used Sana Commerce to launch a new spare parts online store. The new store increased online orders by 15%,... reaching 690 orders per month. Customers now enjoy faster order processing and easier access to order history. The online store integrates with Microsoft Dynamics NAV, saving time by reducing manual order entry. Customer satisfaction improved thanks to features like add-to-cart and Excel/CSV import for orders.

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Grafityp - Manufacturing - Medium

Manchester, UK

Sana Commerce helped Grafityp unify its sales and marketing web stores into one platform. The new web store integrates with... SAP Business One and provides real-time data. Grafityp saw a 37% increase in new customers buying online in the first year. The bounce rate dropped and mobile use increased. The solution made it easier for staff to manage the site and improved the customer experience.

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Contiweb - Manufacturing - Medium

Boxmeer, Netherlands

Sana Commerce Cloud helped Contiweb launch a customer portal with native SAP ERP integration. The new webshop enabled 24/7 global... support and streamlined order processing. 23% of spare parts orders now go through the webshop, making up 16% of total spare parts revenue. The platform reduced manual effort and improved internal processes. Contiweb saw steady adoption and enhanced online visibility for its brand.

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Attach2 Limited - Manufacturing - Small

Masterton, New Zealand

Sana Commerce Cloud helped Attach2 Limited launch a web store MVP in three weeks. The platform integrated with Business Central,... automating quoting, order processing, and customer inquiries. Attach2 saved 21.1 hours monthly and shifted 7% of order inquiries to the web store. Real-time pricing and inventory visibility reduced errors and delays. Customers gained confidence with instant access to accurate data.

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Labelmaster - Manufacturing - Medium

Chicago, USA

Sana Commerce Cloud helped Labelmaster boost daily order processing by 50% while using 20% less staff. The company saw a... 15% increase in shop accounts and a 25% rise in web traffic. Automation features enabled faster order fulfillment and reduced manual work. Labelmaster also achieved a 42% sales surge from a second warehouse and improved checkout speed by 50%. SEO optimization drove product sales from $100 to $5000 per month for key items.

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JENSEN-GROUP - Manufacturing - Large

Ghent, Belgium

Sana Commerce helped JENSEN-GROUP launch 15 webstores in 9 months. The new platform reduced order processing time by 30%. Customer... satisfaction improved by 23%. Real-time ERP integration enabled accurate pricing and inventory across all stores. The solution supported multiple languages and regional pricing. JENSEN-GROUP scaled global e-commerce with less manual work and fewer errors.

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KWB - Manufacturing - Small

Sankt Margarethen an der Raab, Austria

Sana Commerce helped KWB automate B2B e-commerce for biomass heating systems. 30% of spare parts orders now happen online, with... adoption rates rising 4–5% monthly. Sales agents reclaimed 3 days per week by reducing manual admin work. Customers use a guided decision tree to select spare parts, improving accuracy and satisfaction. ERP integration ensures real-time pricing and order management. KWB now delivers spare parts faster and bundles tools for added value.

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Partech - Manufacturing - Small

Norway

Sana Commerce Cloud helped Partech, a Norwegian hydraulic components distributor, boost annual revenue by 30%. The new ERP-integrated web store... enabled 90% of new customers to discover Partech online. Migration took just 3 months, improving SEO and web traffic without adding staff. Real-time pricing, flexible payments, and smarter product search made buying easier for customers. The sales team now spends less time on routine questions and more on complex deals.

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K-Rain Manufacturing - Manufacturing - Medium

Riviera Beach, USA

K-Rain Manufacturing replaced its Magento e-commerce platform with Sana Commerce, integrating it with Microsoft Dynamics GP. The switch enabled a... 100% increase in web traffic and a 25% jump in sales. The new solution improved efficiency for K-Rain’s small team, allowing easier content management and better SEO. Sana Commerce provided both B2B and B2C portals, supporting complex pricing and real-time inventory data. The platform helped K-Rain meet customer expectations and streamline order management.

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TreeLocate - Manufacturing - Small

Alnwick, UK

Sana Commerce Cloud helped TreeLocate launch its first e-commerce sales channel in 2018. The Visual Designer let TreeLocate build a... custom web store with drag-and-drop tools. After switching to Sana Commerce Cloud, page load times dropped from 15 seconds to under a second. TreeLocate organized thousands of products with clear labels and photos. The new web store made it easier for customers to buy and boosted online sales.

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Wholesale Case Studies and Customer Success Stories with Sana Commerce

 

JAK Marketing - Wholesale - Small

UK

Sana Commerce Insights helped JAK Marketing shift 83% of orders online. The team used SCI to track customer behavior and... improve product pages. They identified gaps in their catalogue and enhanced product content for high-value items. Email response times improved as more orders moved to the web shop. SCI enabled data-driven decisions, replacing guesswork with clear analytics.

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Birlea - Wholesale - Small

Chesterfield, UK

Sana Commerce helped Birlea automate order management, boosting efficiency by 85%. Manual order errors dropped from thousands of pounds to... under £100 per month. Over 85% of orders now go through the online trade store, saving more than 100 hours each month. The platform improved customer satisfaction with real-time stock visibility and easy invoice management. Birlea’s sales team now spends less time on admin and more on business growth.

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Teknocalor - Wholesale - Small

Finland

Sana Commerce helped Teknocalor launch its first web store, integrating with Microsoft Dynamics NAV ERP. Teknocalor saw 40% year-on-year e-commerce... revenue growth and a 141% increase in online revenue in one year. Customer satisfaction improved due to the platform’s usability and reliability. Operational efficiency increased, allowing the team to shrink by 4-5 people while maintaining revenue. Teknocalor continues to optimize its web store based on customer feedback.

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PTL ONE - Wholesale - Small

USA

PTL ONE used Sana Commerce to launch an ERP-integrated web store after two failed e-commerce solutions. Their main goal was... to provide real-time pricing and inventory for customers, fully integrated with SAP Business One. Sana Commerce enabled custom features like automated email confirmations and live chat. After upgrading to Sana 9.3, customer complaints about performance stopped. PTL ONE now serves all customer needs online and helps customers 10x faster than before.

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Basiq Dental - Wholesale - Small

California, USA

Basiq Dental switched from k-eCommerce to Sana Commerce Cloud to cut costs and grow. The old platform was expensive and... hard to use, making online buying slow. Sana Commerce Cloud gave them a user-friendly web store with ERP integration. This let customers order online and freed up sales reps to find new business. Automation helped manage recurring orders and customer accounts. Now, Basiq Dental plans to expand its product catalog and launch more brands online.

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A multinational construction materials and flooring wholesaler - Wholesale - Large

Sana Commerce Cloud helped a multinational construction materials and flooring wholesaler modernize its e-commerce in 16 countries. The company replaced... an outdated SAP commerce system with Sana, reducing order errors and improving customer experience. The new platform enabled personalized order terms, faster sales processes, and better order tracking. Customer engagement with the web store increased, freeing sales reps to focus on new business. Customers gave positive feedback for the system's ease of use and navigation.

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Claygate Distribution - Wholesale - Small

London, UK

Sana Commerce helped Claygate Distribution modernize its outdated ERP and web store. After switching to Sana Commerce Cloud, Claygate saw... a 33% increase in monthly sales. The average order value rose by 70%. Phone inquiries to the sales team dropped by 67%. The new system made updates easier and improved stock visibility. Customers now enjoy a faster, more user-friendly online shopping experience.

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Birlea - Wholesale - Small

UK

Sana Commerce helped Birlea automate order management, boosting efficiency by 85%. Over 85% of orders now go through the online... trade store, up from just 20%. The platform saves Birlea more than 100 hours each month on order entry and communication. Monthly order errors dropped from thousands of pounds to under £100. Birlea’s sales and support teams now focus on business growth, not manual tasks.

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JAK Marketing - Wholesale - Small

UK

JAK Marketing used Sana Commerce Insights to improve online order rates, with 83% of orders now placed online. The team moved... from gut instinct to data-driven decisions, using SCI to track customer behavior and spot gaps in their product catalog. They improved product pages and customer support, leading to a 15% increase in web orders since January. Email response times dropped, and product content for high-value items became richer. SCI helped JAK Marketing understand both online and offline buying journeys, making their business smarter and more efficient.

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Hummert International - Wholesale - Medium

St. Louis, USA

Sana Commerce helped Hummert International launch a new e-commerce web store integrated with SAP Business One. In the first month,... new business sales rose by 25%. The conversion rate doubled and mobile traffic grew by 123%. Customers could now easily search a 10,000+ item catalog, access real-time inventory, and use live chat. The new platform improved efficiency and customer experience.

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Atkins & Co. Ltd - Wholesale - Small

Cork, Ireland

Sana Commerce Cloud helped Atkins & Co. Ltd modernize their B2B e-commerce. They reduced staff needed for phone orders by... 50%. Web store adoption reached 63%. Order returns dropped by 60%. Checkout steps now load 50% faster. Inventory and product management are now seamless and automated. Customers place higher-value orders online and use the web store more often. Promotions and web-only offers drive engagement and sales.

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Harrison & Clough - Wholesale - Small

Yorkshire, UK

Sana Commerce Cloud helped Harrison & Clough automate maintenance and reduce manual work. The company saw 80% fewer customer service... calls and saved one hour per day for internal teams. 20% of order lines now come through their web store. Real-time inventory and pricing updates improved accuracy and trust. Teams can now focus on customer service and business growth.

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Steel & Tube - Wholesale - Large

Auckland, New Zealand

Sana Commerce helped Steel & Tube launch two new web stores in just 90 days. Over 7,000 products are now... available online for customers. The ERP-integrated e-commerce solution lets customers access product info, custom pricing, and invoices 24/7. This digital transformation saved time for internal teams and improved customer convenience. Steel & Tube can now handle disruptions like COVID-19 with features like click and collect. The company plans to keep improving its online services with future upgrades.

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Automotive Case Studies and Customer Success Stories with Sana Commerce

 

Alliant Power - Automotive - Medium

Madison, USA

Sana Commerce Cloud helped Alliant Power boost online orders to 70% and achieve 12% revenue growth in two years. The platform automated... order processing, saving 100 hours of manual entry each month. Real-time ERP integration improved pricing accuracy and inventory visibility. Customers now access a broader $275M inventory, leading to higher satisfaction. Sales agents use the system to support adoption and streamline complex aftermarket operations.

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Krautli - Automotive - Medium

Belgium

Krautli used Sana Commerce to connect its web store, TecDoc, and Microsoft Dynamics AX. Before, Krautli had slow, error-prone order... processing and could not personalize catalogs. With Sana, Krautli gained full control over its web store and could make changes quickly. Customers now see personalized discounts and order history online. Service speed and customer satisfaction improved. Krautli plans to add direct payment and bring more customers online.

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Alliant Power - Automotive - Medium

Madison, USA

Sana Commerce Cloud helped Alliant Power boost online orders to 70% and achieve 12% revenue growth in two years. The platform automated... order processing, saving 100 hours of manual entry each month. Real-time ERP integration improved pricing accuracy and inventory visibility. Customers now access a broader selection, with visible inventory expanding from $55M to $275M. The new system enhanced customer satisfaction and streamlined complex aftermarket operations.

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Mitsubishi Turbocharger and Engine Europe (MTEE) - Automotive - Large

Almere, Netherlands

Mitsubishi Turbocharger and Engine Europe (MTEE) upgraded its outdated online shop by implementing Sana Commerce integrated with SAP S/4HANA. The new platform... improved web store security, enabled direct ERP integration, and reduced manual updates. Customers now benefit from enhanced self-service features and a modern buying experience. MTEE achieved over 25% cost savings compared to other e-commerce solutions. The transition also encouraged internal teams to adopt new ways of working.

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Univergomma SpA - Automotive - Medium

Florence, Italy

Sana Commerce Cloud helped Univergomma SpA boost online sales by 11%. The new web store supports over 5,000 orders and... 80,000 product searches daily. Customers now get accurate, real-time pricing and a user-friendly interface. ERP integration reduced order errors and saved up to 20 hours per month for internal teams. Enhanced security features protect sensitive data from competitors.

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United Pacific Industries - Automotive - Small

Long Beach, USA

Sana Commerce Cloud helped United Pacific Industries boost sales by 20%. The company saved 30 minutes per order process after... moving to online orders. Over 1,000 new B2B customers now use their web store. Automation cut manual catalog management time. Detailed product info and Microsoft Dynamics integration improved customer experience. The switch from Magento to Sana Commerce streamlined B2B operations and reduced errors.

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Retail Case Studies and Customer Success Stories with Sana Commerce

 

Dôme Deco - Retail - Small

Dilsen-Stokkem, Belgium

Sana Commerce helped Dôme Deco upgrade their B2B e-commerce platform. The new system improved data visibility, letting the team track... customer behavior and order sizes. Sales staff now use iPads to process orders, making workflows faster. About 15% of orders are placed online, with many customers researching online before buying in-store. The platform also enabled targeted promotions and easier updates, supporting future growth.

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Dôme Deco - Retail - Small

Dilsen-Stokkem, Belgium

Dôme Deco used Sana Commerce to upgrade their B2B e-commerce platform. Their old system lacked flexibility and marketing features. With... Sana Commerce, they gained better data insights and improved efficiency. The sales team now uses iPads to process orders, making workflows faster. About 15% of orders are placed online, and many customers research online before buying in-store. The new platform also allows targeted promotions for different customer groups.

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Arizona Fireplaces - Retail - Medium

Phoenix, USA

Sana Commerce Cloud helped Arizona Fireplaces fix their e-commerce problems. Their old WordPress store failed due to poor integration and... bad customer experience. With SCC, they got real-time ERP integration and a user-friendly web store. Operations became easier and customers were happier. Now, Arizona Fireplaces can grow online and serve more buyers.

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Consumer Goods Case Studies and Customer Success Stories with Sana Commerce

 

Ravensburger - Consumer Goods - Large

Ravensburg, Germany

Sana Commerce Cloud helped Ravensburger launch a new ERP-integrated e-commerce portal in just 7 months. The old retailer portal was... outdated and lacked features, leading to declining user numbers and inefficient manual order processes. With the new solution, Ravensburger improved internal workflows and enabled direct SAP ECC integration, offering real-time stock and customer-specific pricing. Customers can now place orders more easily, and sales staff spend less time on admin tasks. The portal supports multi-country rollouts and has received positive feedback from both staff and customers.

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Natura Europa - Consumer Goods - Very Large

São Paulo, Brazil

Sana Commerce helped Natura Europa cut its total cost of ownership by 4x after switching from an outdated web store. The new Sana... platform integrated smoothly with Microsoft Dynamics NAV and launched in under three months. Natura Europa saw a 65% increase in mobile revenue and a 50% boost in organic traffic. The marketing team gained full control over SEO and content updates. The switch to e-commerce allowed Natura Europa to thrive in the European market.

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Alta Cycling Group - Consumer Goods - Medium

Washington, USA

Alta Cycling Group used Sana Commerce Cloud to launch a new B2B e-commerce site integrated with Microsoft Dynamics ERP. Their old system... caused inventory errors and required heavy IT support. With Sana Commerce, inventory and order data now sync in real time. The sales team manages the web store, freeing IT for other projects. Customers see accurate stock, place orders, and track shipments online. Site stability and user experience improved for both staff and buyers.

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Food & Beverages Case Studies and Customer Success Stories with Sana Commerce

 

Selecta Netherlands - Food & Beverages - Large

Amsterdam, Netherlands

Sana Commerce Cloud helped Selecta Netherlands double its online orders. The company integrated its Microsoft Dynamics AX ERP with Sana... Commerce for real-time data and personalized pricing. Customers can now order 24/7, improving convenience and satisfaction. The new web store saved three full-time employees and boosted efficiency. 40% of all orders now come through the online platform.

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Food & Dairy Co - Food & Beverages - Medium

Sydney, Australia

Sana Commerce helped Food & Dairy Co move 82% of customer orders online. The company saw a 75% drop in... customer support calls. Customer service agents now spend more time on meaningful conversations. The new ERP-integrated e-commerce platform improved product discovery and remote work. Food & Dairy Co gained more brand advocates and referrals after the switch.

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Apparel & Fashion Case Studies and Customer Success Stories with Sana Commerce

 

Richa - Apparel & Fashion - Small

Tongeren, Belgium

Sana Commerce helped Richa, a motorcycle gear manufacturer, save the work of two full-time employees by automating order processing. The new B2B... portal reduced the margin of error from 1 in 100 to 1 in 1000. Clients now find inventory answers online, cutting down on calls and emails. Packing slips are scanned and generated automatically, speeding up order turnaround by two days. Richa also launched a direct-to-consumer web store to reach new audiences.

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Moto Direct - Apparel & Fashion - Medium

UK

Sana Commerce helped Moto Direct launch a new B2B web store 4x faster than Magento. The switch led to a... 27% lower total cost of ownership and a 50% reduction in implementation costs. Moto Direct saw a 4x increase in online export orders after going live. Customers now access order information online, reducing calls and emails. Seamless ERP integration with Microsoft Dynamics NAV saved time and cut maintenance needs.

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Pharmaceuticals Case Studies and Customer Success Stories with Sana Commerce

 

An international pharmaceutical and biotech company - Pharmaceuticals - Very Large

Sana Commerce helped a global pharmaceutical and biotech company expand its customer base using ERP-integrated e-commerce. The company automated order... management, reducing manual amendments from 80% of orders and freeing up customer care teams. Small and medium customers now place orders online, letting sales focus on large accounts. The platform integrates with Microsoft Dynamics and Azure, ensuring real-time, accurate data. The company plans to scale to 20–30 countries using Sana Commerce as its digital foundation.

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Fagron - Pharmaceuticals - Very Large

Rotterdam, Netherlands

Sana Commerce Cloud helped Fagron launch 12 international web stores in just one year. The solution integrated with Microsoft Dynamics... NAV, making product information always up to date. Fagron now completes 40% of its global sales online. The new web stores support multiple languages and currencies. Customers can access detailed product documentation easily. Fagron’s online sales exceeded initial projections, showing strong e-commerce growth.

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Consumer Electronics Case Studies and Customer Success Stories with Sana Commerce

 

Domus - Consumer Electronics - Small

Sydney, Australia

Sana Commerce Cloud helped Domus launch a web store fully integrated with Microsoft Dynamics NAV. Before, Domus only had an... online catalog and manual order processing. With Sana, customers now access real-time pricing, invoices, and product data online. The new system gives Domus a single source of truth and saves time for staff. Customers who use the platform enjoy easy access to personalized information. Domus is now ready for future growth in B2B e-commerce.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Sana Commerce

 

Ideal Protein - Health, Wellness And Fitness - Medium

Montreal, Canada

Ideal Protein used Sana Commerce to launch an integrated B2B web store with Microsoft Dynamics AX. They wanted to improve... customer experience and reduce internal workload. Sana Commerce enabled real-time ERP integration and a seamless ordering process for over 3,000 clinics. The new platform improved user experience, enhanced the shopping cart, and sped up performance. Ideal Protein saw steady customer adoption and easier web store management.

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Mechanical or Industrial Engineering Case Studies and Customer Success Stories with Sana Commerce

 

PALFINGER - Mechanical Or Industrial Engineering - Very Large

Bergheim, Austria

Sana Commerce Cloud helped PALFINGER achieve an 80% web store adoption rate and 85% customer satisfaction. PALFINGER faced challenges with... complex multi-level distribution, pricing consistency, and user management. The new e-commerce platform integrated with PALDESK and SAP, streamlining spare parts ordering and automating real-time pricing. User accounts increased by 200%, and customer service emails dropped as information became accessible online. PALFINGER’s partners now onboard faster and handle repairs more efficiently, boosting productivity and revenue.

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Medical Devices Case Studies and Customer Success Stories with Sana Commerce

 

AOSS Medical Supply - Medical Devices - Medium

Monroe, USA

Sana Commerce Cloud helped AOSS Medical Supply save 50-100 hours for their sales team. Before, their old platform struggled with... complex orders and had less than 80% uptime. Sana Commerce Cloud enabled 100% adoption and doubled uptime. The new system removed manual order processing and improved customer satisfaction. AOSS now onboards new facilities faster and plans to add analytics and MRP integration.

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Other Industry Case Studies and Success Stories with Sana Commerce

Sunsit - Furniture Manufacturing - Small

Netherlands

Sana Commerce Cloud helped Sunsit save 50% time per order and boost unique web store buyers by 62% in three years. Sunsit, a luxury... garden furniture maker, moved from an in-house system to SCC to support dealer relationships and streamline operations. The new web store improved user experience, enabled real-time stock visibility, and managed complex pricing and product customization. Webshop turnover share rose by 15%, and Sunsit expanded into new markets, driving growth and efficiency.

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R.I. Schreiber

Sana Commerce Cloud helped R. I. Schreiber grow their online customer base. Their customer success manager gave personal support and...advice. The manager was attentive and focused on ROI. R.I. Schreiber saw value in their Sana subscription. The IT director praised the partnership and support.

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