Entertainment Case Studies and Customer Success Stories with Prezly
MY.GAMES
- Entertainment
- Large
Moscow, Russia
Prezly helped MY. GAMES unify its global PR workflow. The team replaced Excel and mail merge with a centralized contact...database. This change doubled their response rates year over year. Participation in their content creator program grew by over 400%. Standardized messaging improved brand consistency across ten regional offices. Real-time campaign data now supports PR decisions and helps target communications more effectively.
Iceberg Interactive used Prezly to centralize their contact lists. Before Prezly, they managed contacts with MailChimp and Excel, which made... targeting campaigns hard. With Prezly, they can tailor campaigns to specific people and track engagement. The team now sees all communications in one place and leaves notes for each contact. This helps them send better targeted campaigns and manage PR more easily.
Prezly helped Iceberg Interactive, a games publisher with over 50 indie titles, solve its database and PR challenges. Iceberg needed to... target campaigns to different gaming audiences and manage a wide range of press contacts. Before Prezly, they used Mailchimp and Excel, which was inefficient and un-centralised. With Prezly, Iceberg unified contact management and campaign mailers, gaining better insight into their PR efforts. This improved their ability to reach the right audience and build stronger relationships.
Prezly helped Kolibri Games, a mobile game developer, get 4x more media coverage. Kolibri Games struggled to reach non-gaming media... with their PR stories. Using Prezly, they packaged stories with images and tracked engagement. They doubled their coverage in one quarter and gained more clippings than in all of the previous year. Prezly's newsroom and analytics made their PR more effective and visible.
DIVA Museum Antwerp
- Museums And Institutions
- Small
Antwerp, Belgium
DIVA Museum Antwerp used Prezly to move its PR and content online during the COVID-19 lockdown. The museum launched virtual... tours and exhibitions to keep audiences engaged when physical visits were impossible. Prezly helped DIVA share press releases, manage media assets, and track journalist engagement. The platform made it easier to organize contacts, distribute news, and support remote teamwork. DIVA reached new international audiences and maintained strong media relationships despite the pandemic.
Prezly helped Iceberg Interactive, a Haarlem-based games publisher, manage a large and diverse contact database. The team needed to target... campaigns to different gaming audiences and track engagement. Before Prezly, they used Mailchimp and spreadsheets, which made it hard to segment contacts and measure campaign results. With Prezly, they gained better insight into campaign performance and could tailor communications to specific groups. The platform unified contact management, campaign distribution, and newsroom publishing, making PR work easier and more effective.
Prezly helped gamigo group boost media coverage for its mature MMO games. The team used Prezly to manage contacts, segment... journalists, and personalize pitches. They built campaigns around player stories, which brought old titles like Fiesta Online back into the spotlight. Using multimedia press releases increased journalist engagement. Gamigo saw exponential growth in coverage after implementing Prezly's newsroom platform.
Prezly helps InnoGames send targeted press releases to journalists worldwide. The PR team uses campaign data and email metrics to... refine outreach and boost media coverage. Including multimedia assets in press releases increases social media reach and journalist engagement. Centralized contact management and analytics save time and improve follow-up. Publishing stories in a branded newsroom shapes InnoGames’ online profile. The platform supports global communication and employer branding efforts.
Museum M Leuven used Prezly to cut outreach time from half a day to just one hour. Before, PR managers... struggled with manual contact lists, FTP servers, and CD-roms. Prezly let them upload images, embed videos, and share stories with a click. They now create tailored campaigns and track open and click rates. Social sharing and easy reporting help them reach more people and see what works.
Phoenix Games used Prezly to launch its brand and manage PR for a group of games companies. They faced the... challenge of building trust and visibility as a new holding company. With Prezly, they ran targeted campaigns and set up multiple newsrooms for each developer. Their email campaigns achieved a 50% open rate, far above the industry average. This led to high-profile media coverage and rapid industry recognition.
Kolibri Games used Prezly to boost their PR coverage. Before Prezly, their stories rarely reached non-gaming media. With Prezly, they... packaged stories with images and tracked engagement. They launched a branded newsroom for organic reach. In just one quarter, they got more clippings than in all of 2018. Kolibri Games more than doubled their media coverage using Prezly.
Crytek used Prezly to turn their newsroom into a digital press kit. This made it easy for journalists and partners... to find and use Crytek's digital assets. The newsroom helps Crytek keep their brand story consistent across many sub-brands. Crytek also uses the Prezly API to integrate newsrooms into their website. This gives them more control and boosts their SEO.
Prezly's hub rooms help oona organize content for journalists. Oona groups client stories by industry and theme, making it easy... to find relevant news. The hub rooms create a clear overview and a real-time portfolio for pitching new clients. Setting up hub rooms is simple, and Prezly supported oona during the process. Oona tailors hub rooms for journalists, improving content access and usability.
Two Is A Crowd
- Marketing And Advertising
- Small
Prezly helped Two Is A Crowd create a digital press kit. The agency used Prezly to put all media assets,... press releases, and contact details in one place. Journalists found it easy to get high-resolution pictures and information fast. The founder said Prezly replaced the need for multiple tools. This made sharing news with journalists simple and reliable.
Prezly helped Bravo Group send multimedia press releases that attract journalists. The team avoided spam filters by hosting photos and... videos instead of attaching them. They tracked engagement to show clients who viewed their stories. Bravo Group scaled their PR efforts with unlimited branded newsrooms. Clients liked the results and found the tool impressive. Video content reached TV stations quickly using Prezly.
Jebsen & Jessen Group (JJSEA)
- Marketing And Advertising
- Large
Singapore, Singapore
Jebsen & Jessen Group uses Prezly's newsroom categories to organize content for journalists and media contacts. Anthea Ho, corporate communications... manager, explains how categories like 'press releases' and 'stories' help target specific audiences. This structure makes it easier for journalists to find relevant information. The approach also supports sharing employee stories and corporate culture on social media. Each category has its own URL, improving content navigation and audience engagement.
M&C Communications
- Marketing And Advertising
- Small
Denver, USA
M&C Communications, a boutique PR agency, used Prezly to improve their media outreach. Before Prezly, they struggled to track engagement... and optimize their workflow. With Prezly, they gained analytics to see who opened and clicked their press releases. This helped them identify issues quickly and adjust their campaigns. As a result, they increased their media coverage and stood out among small agencies.
Whyte, a corporate affairs agency, struggled with outdated PR processes and a costly, inefficient contact database. After switching to Prezly,... they centralized their media contacts and improved team collaboration. The platform let them track email engagement and schedule press releases, saving time and reducing stress. Sharing stories online and on social media became easier, helping Whyte deliver better results for clients. Prezly is now a core part of their PR workflow.
Prezly helped Bebble PR modernize their PR workflow. The platform replaced outdated email and contact management with a digital PRM... system. Bebble PR used Prezly to manage press outreach, track campaign impact, and measure results for clients like Lay’s. The tool enabled real-time analysis and reporting, reducing manual follow-up. Bebble PR credits Prezly for helping win 8 awards for the Lay’s ‘Do Us A Flavour’ campaign, achieving up to 800% of set objectives.
Two Is A Crowd
- Marketing And Advertising
- Small
Two Is A Crowd used Prezly to create a digital press kit. The agency set up a single newsroom for... journalists to access high-resolution images, videos, and press releases. This made it easy for media contacts to find all the information they needed in one place. The founder, Manon Acke, praised Prezly for combining all tools into one platform. Journalists found the newsroom reliable and well-organized, leading to more news coverage.
Prezly hub rooms help oona organize content for journalists. Oona uses hub rooms to group client stories by industry and... theme. This makes it easy for journalists to find what they need. The setup is simple and user-friendly. Oona also uses hub rooms as a real-time portfolio when pitching new clients. The main benefit is a clear overview of all client categories.
Bravo Group used Prezly to send multimedia press releases that attract journalists. They solved the problem of emails with large... attachments getting stuck in spam filters. With Prezly, they embed photos and videos directly in newsrooms. This helps them build better relationships with journalists and track engagement. Clients see which media contacts interact with their stories. Bravo Group now delivers visual stories quickly and proves value to clients with clear engagement data.
Doctors Without Borders (MSF) Southern Africa
- Non Profit Organization Management
- Large
Prezly helped Doctors Without Borders (MSF) Southern Africa keep strong media relationships during COVID-19. MSF used Prezly's email campaigns to... track journalist engagement and follow up with interested contacts. The platform's campaign reports showed who opened emails and how often, making outreach more effective. This helped MSF share their work and maintain donor support despite pandemic challenges. Relationship management and targeted PR were key for MSF's success.
Arab Image Foundation
- Non Profit Organization Management
- Small
Beirut, Lebanon
Prezly helps Arab Image Foundation share stories in English and Arabic. The nonprofit uses Prezly’s translation tool to quickly publish... content in multiple languages. Muriel N. Kahwagi saves time by not having to re-upload images or videos. She tracks all multilingual newsletters in one place. This makes it easier to reach audiences locally and internationally.
Doctors Without Borders (MSF) Southern Africa
- Non Profit Organization Management
- Large
Johannesburg, South Africa
Doctors Without Borders (MSF) Southern Africa used Prezly to improve media engagement during COVID-19. The team relied on Prezly's email... campaigns and analytics to identify interested journalists and follow up effectively. Prezly helped MSF share multimedia stories and assets without deliverability issues. This saved time for comms teams across three African offices. MSF maintained strong media relationships and kept donors informed despite pandemic challenges.
Design Case Studies and Customer Success Stories with Prezly
Wallsauce
- Design
- Small
Manchester, UK
Prezly helped Wallsauce's one-person comms team get international media coverage. Nicole Yeardley used Prezly to build a branded newsroom and... streamline press release emails. She localized stories for four regions with just a few clicks. Journalists could access all needed assets instantly, reducing back-and-forth. Wallsauce gained more magazine features and freed up time for creative work.
Wallsauce uses Prezly to send press releases to different countries. They tailor messages for each region, changing language and prices... for local audiences. This helps them look local and boosts response rates. With Prezly, Wallsauce sends high-quality images to journalists fast. This makes it easier for journalists to cover their products and increases media coverage.
Wallsauce uses Prezly to send press releases to journalists in different countries. They tailor each release for local language, prices,... and links. This helps them look local in each market and boosts response rates. With Prezly, Wallsauce sends high-res images directly to journalists, saving time and making it easy for media to cover their products. This approach increases their media coverage and keeps journalists happy.
Crytek used Prezly to manage a global database of over 2,500 influencer and media contacts. The company needed to keep... up with fast-changing platforms like Twitch and Mixer and maintain media interest in ongoing game updates. Prezly helped Crytek organize, categorize, and track contacts, streamlining communications and saving time. This improved their ability to reach press, broadcasters, and influencers for games-as-a-service titles like Hunt: Showdown.
Prezly helps Crytek manage a global database of over 2,500 media and influencer contacts. Crytek needed to keep up with... fast-changing platforms like Twitch and YouTube. Prezly's contact management, tagging, and segmentation features save time and keep data current. The team uses Prezly to send targeted campaigns and track open and click rates. This lets Crytek keep their communications relevant and organized.
Automotive Case Studies and Customer Success Stories with Prezly
Hyundai
- Automotive
- Very Large
Seoul, South Korea
Prezly helped Hyundai modernize its media outreach and internal communications. The team replaced an outdated press page with a user-friendly... newsroom. They now share multimedia stories faster with media, influencers, and staff. Collaboration improved as team members easily manage content and visuals together. Hyundai saved money by not building separate platforms for internal and external comms. Journalists and staff find the new system practical and easy to use.
D'Ieteren used Prezly to fix their PR workflow for brands like Audi and Porsche. Before Prezly, PR managers struggled with... manual processes, Excel contact lists, and email delivery issues. Prezly let them create multimedia stories, manage contacts, and send multilingual campaigns easily. The team now tracks stakeholder engagement and shares a unified contact database across brands. Getting started with Prezly was fast and required little IT help.
skeyes
- Transportation/Trucking/Railroad
- Medium
Brussels, Belgium
skeyes used Prezly to improve proactive communication with the press. The company manages air traffic safety in Belgium, handling over... 1 million flights each year. Before Prezly, skeyes had little proactive press outreach and struggled to share positive news. Prezly helped skeyes inform the press about ongoing projects and build a stronger brand narrative. The team now communicates directly with stakeholders and highlights innovation, safety, and community efforts.
De Lijn
- Transportation/Trucking/Railroad
- Large
Mechelen, Belgium
Prezly helped De Lijn, a Belgian public transport company, improve its communications workflow. Tom, the spokesperson, struggled to share visual... stories and manage contacts efficiently. Prezly made it easy to send mobile-friendly emails with images and track engagement. The CRM system let Tom see who read his emails and update contacts. Now, all local teams use Prezly for streamlined outreach and newsroom management.
Retail Case Studies and Customer Success Stories with Prezly
IKEA Belgium
- Retail
- Very Large
Prezly helped IKEA Belgium unify its PR workflow. Before, IKEA used three platforms, making story distribution and access hard. With... Prezly, all stories and media assets are in one place. The PR team can now share news and visuals easily with stakeholders. Social sharing and performance tracking are simple. Stakeholder communication is faster and more effective.
Prezly helped IKEA Belgium streamline its PR workflow. Before Prezly, IKEA used three separate platforms, making story distribution and access... difficult. Sharing visuals was slow and required password access, frustrating journalists. With Prezly, IKEA now publishes all stories in one online newsroom. Visuals and information are easy to share, and stakeholders can access everything without hassle. The PR team can track performance stats in one place and share stories on social media with one click.
Consumer Goods Case Studies and Customer Success Stories with Prezly
Estée Lauder (Benelux PR team)
- Consumer Goods
- Very Large
New York, USA
Estée Lauder’s Benelux PR team used Prezly to manage communications for multiple brands in Dutch, Flemish, and French. Before Prezly, they... mailed CDs with images and videos, causing delays and tracking issues. With Prezly, they built a multilingual multimedia hub for fast, centralized story sharing. Journalists now access all materials online, and the team tracks engagement. Any team member can upload and distribute announcements, improving collaboration and reach.
Mammut uses the Lena theme from Prezly to showcase their sporting gear. The Lena theme highlights story text and displays... visuals in a clean, modern way. This helps Mammut guide readers through their newsroom and makes it easy for journalists to find and use images and logos. The platform keeps all brand assets in one place, improving media coverage. Mammut values how simple Prezly is to use for sharing brand stories.
Food & Beverages Case Studies and Customer Success Stories with Prezly
AB InBev
- Food & Beverages
- Very Large
Leuven, Belgium
Prezly helped AB InBev centralize and organize communications across departments. The team replaced Excel with Prezly to manage influencer contacts... and campaigns. Now, they can segment audiences and personalize messages for different stakeholder groups. Departments can easily reuse and adapt content for their needs. This led to more structured workflows and a more vocal organization. AB InBev improved collaboration and communication efficiency using Prezly.
Events Services Case Studies and Customer Success Stories with Prezly
Museum M Leuven
- Events Services
- Medium
Prezly helped Museum M Leuven cut outreach time from half a day to just 1 hour. The museum's PR team... struggled with manual contact selection, FTP servers, and Excel lists. Prezly's platform made sharing visual stories and media assets easy. Built-in contact management and reporting tools improved campaign targeting and feedback. The team now focuses on creative storytelling instead of technical tasks.
Cowboy used Prezly to manage PR for two funding rounds in six months. The PR team combined two agencies and... a freelancer to cover lifestyle, corporate, and general press. They used Prezly to centralize press releases, coordinate with stakeholders, and embed newsroom links on Cowboy’s website. This approach helped Cowboy secure widespread media coverage and contributed to rapid funding success. The team credits Prezly for making communication structured and professional.
Utilities Case Studies and Customer Success Stories with Prezly
Eneco
- Utilities
- Large
Rotterdam, Netherlands
Eneco uses Prezly's Coverage feature to automate media tracking. Before, they manually reviewed media clippings each morning. Now, coverage is... logged automatically and linked to contacts and newsrooms. This saves a lot of time for the PR team. Integration with Belga lets press mentions flow directly into Prezly. The process is now faster and more effective for Eneco's communications.
Prezly helped Sp. a's communications team escape the inefficiency of Excel spreadsheets. Before, they struggled to share government decisions quickly...with stakeholders and journalists. The team wasted time on manual mail merges and document collaboration. With Prezly, they now create and share multimedia stories in one place. Email analytics help them target the right contacts and improve outreach. Sharing news is faster and more accurate, reaching more people with less effort.
Internet Case Studies and Customer Success Stories with Prezly
Aviasales
- Internet
- Medium
Moscow, Russia
Aviasales unified its PR workflow using Prezly. The team replaced Google Docs and MailChimp with one platform. They now manage... media contacts, send press releases, and track campaign results in one place. The PR team gets feedback from journalists about the quality of their releases. With Prezly, they track email opens and improve engagement. The solution helps them deliver better stories to the media.
Other Industry Case Studies and Success Stories with Prezly
Brussels Airlines
- Airlines
- Large
Brussels, Belgium
Brussels Airlines used Prezly to modernize their PR workflow. They replaced spreadsheets with a centralized contact database. The team now... publishes visual, branded press releases online. Journalists gave positive feedback and coverage increased. They also use Prezly for internal communications. The process is now faster and more organized.
