Real-World Case Studies and Customer Success Stories with Prezly

Diva Hotels reduced customer service inquiries by 70% after implementing Prezly's press release distribution service, leading to significant time and cost savings.

Prezly helped AB InBev improve communication across departments. Before, teams used Excel to manage contacts and struggled to send targeted messages. With Prezly, AB InBev now has one hub for influen...cer data and can segment by brand and interest. The platform lets them track campaign performance and send personalized messages to different groups. Departments can now reuse content easily and work together more closely.
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AB InBev improved internal and external communication across all departments for cohesive storytelling, enhancing brand identity and stakeholder engagement.

AB InBev improved internal and external communication across all departments for cohesive storytelling, enhancing brand identity and stakeholder engagement.

Prezly PR CRM helped Phoenix Games launch their holding company and build brand trust fast. Phoenix used Prezly to run targeted email campaigns with a 50% open rate, much higher than the industry ave...rage. The tool let them format campaigns, personalize outreach, and track engagement in real time. This led to high-profile media coverage and rapid reputation growth. Multiple newsrooms and smart audience segmentation made their PR efforts more effective.
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Iceberg Interactive improved database management, enhancing PR and marketing efforts for over 50 indie game titles using Prezly.

Kolibri Games quadrupled their media coverage using Prezly within two quarters, surpassing their entire 2018 coverage.

Museum M Leuven cut outreach time from 11 hours to 1 hour using Prezly, enhancing focus on creating visual stories.

gamigo group boosted interest in decade-old games via careful contact management and community engagement strategies.

Prezly helped MY.GAMES unify its global PR operations. The company replaced Excel, Word, and mail merge with Prezly to manage media contacts and campaigns. This change made it easy to keep brand mess...aging consistent and organized across ten regional offices. MY.GAMES grew participation in its Content Creator Program by over 400%. The company also doubled its response rates year over year.
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InnoGames uses a unified platform for PR to save time and gain insights, resulting in better outreach and increased coverage.

Prezly helped DIVA, a museum in Antwerp, move its content online during COVID. The museum used Prezly to send press releases and share virtual tours on social media. This helped DIVA keep its audienc...e engaged and grow its online following. The tool made it easy to manage press contacts and share media assets. DIVA found Prezly user-friendly and helpful for tracking press release engagement. The museum could continue sharing its story even when closed to visitors.
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gamigo group boosted interest in decade-old games via careful contact management and community engagement strategies.

Museum M Leuven cut outreach time from 11 hours to 1 hour using Prezly, enhancing focus on creating visual stories.

InnoGames uses a unified platform for PR to save time and gain insights, resulting in better outreach and increased coverage.

Phoenix Games achieved a 50% open rate and significant high-profile coverage through effective campaigns using Prezly PR CRM.

Phoenix Games achieved a 50% open rate and significant high-profile coverage through effective campaigns using Prezly PR CRM.

Kolibri Games quadrupled their media coverage using Prezly within two quarters, surpassing their entire 2018 coverage.

Iceberg Interactive improved database management, enhancing PR and marketing efforts for over 50 indie game titles using Prezly.

Prezly helps Arab Image Foundation share stories in English and Arabic. The nonprofit uses Prezly's translate tool to quickly publish content in multiple languages. Muriel N. Kahwagi saves time by no...t having to re-upload images or videos. All translations are managed in one place, making it easy to track multilingual newsletters. This helps AIF reach audiences locally and internationally.
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Prezly helped Doctors Without Borders (MSF) Southern Africa manage media relationships during COVID-19. MSF needed to keep donors informed and engaged without paid media. The team used Prezly's email... campaigns to track journalist interest and follow up. This helped MSF maintain vital media coverage and donor support. Prezly's tools made it easier to share stories and measure engagement.
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Arab Image Foundation uses Prezly to share multilingual stories, expanding its reach locally and internationally.

MSF built strong media relationships during COVID-19, enhancing PR without paid promotions using Prezly.

Arab Image Foundation uses Prezly to share multilingual stories, expanding its reach locally and internationally.

MSF built strong media relationships during COVID-19, enhancing PR without paid promotions using Prezly.

Crytek efficiently manages global influencer relationships and secures media coverage using Prezly, enhancing organization and extending title visibility beyond launch.

Crytek transformed its newsroom into an organized digital press kit for efficient communication across numerous sub-brands.

Crytek transformed its newsroom into an organized digital press kit for efficient communication across numerous sub-brands.

Crytek efficiently manages global influencer relationships and secures media coverage using Prezly, enhancing organization and extending title visibility beyond launch.

Prezly helped Kolibri Games, a mobile game developer, reach more media outlets. Before Prezly, Kolibri Games struggled to get coverage outside gaming media. After using Prezly, they more than doubled... their media coverage in just two quarters. Prezly's tools let them target stories, use multimedia, and track engagement. Kolibri Games now gets more organic traction and better reporting on their PR efforts.
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JJSEA uses categories in their newsroom to help journalists find content easily, improving accessibility and user experience.

Prezly helped Hyundai upgrade their media outreach and internal communications. Hyundai used to struggle with sharing multimedia stories and team collaboration. Prezly replaced their old press page a...nd made it easy to manage media contacts and send multimedia emails. The team saved time and worked better together. Journalists found it easier to get stories. Hyundai also saved money by not needing separate tools for internal and external communications.
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D'Ieteren improved PR efficiency for 5 automotive brands, enhancing workflow, oversight, and stakeholder engagement.

D'Ieteren improved PR efficiency for 5 automotive brands, enhancing workflow, oversight, and stakeholder engagement.

Hyundai improved its media outreach and internal communications by upgrading their newsroom, making it easier to share high-resolution visuals and collaborate effectively.

Hyundai improved its media outreach and internal communications by upgrading their newsroom, making it easier to share high-resolution visuals and collaborate effectively.

Prezly helped D'Ieteren, a major Belgian car distributor, fix their slow and manual PR workflow. Before, PR managers used Word, Excel, and Outlook to create and send stories, which took a lot of time... and caused delivery issues. With Prezly, they now make and share multimedia stories quickly, manage contacts easily, and send emails in multiple languages with just a few clicks. The team can track who reads their stories and work together better. They now reach more stakeholders, including dealerships, not just journalists.
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Wallsauce uses Prezly to send press releases to different countries. They tailor each message for local language, prices, and links. This helps them look local and increases their credibility. Journa...lists get high-quality images easily, which saves time. Wallsauce gets more media coverage and better response rates by using Prezly.
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Wallsauce customizes press releases to suit different regions, enhancing local relevance and audience engagement.

Prezly helped Wallsauce, a small design brand, improve its PR and communications. Nicole Yeardley, the one-person comms team, used Prezly to make it easy for journalists to access press assets, creat...e visually appealing emails, and localize press releases for different regions. Wallsauce now gets featured in magazines more often. Journalists can quickly find and use images without waiting. The switch from Cision to Prezly made their PR process faster and more efficient.
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Wallsauce customizes press releases to suit different regions, enhancing local relevance and audience engagement.

Brussels Airlines improved communication with employees, press, and bloggers using Prezly since 2012.

Brussels Airlines improved communication with employees, press, and bloggers using Prezly since 2012.

Prezly helped skeyes improve proactive communication with the press. skeyes manages air traffic in Belgium and needed to share positive stories, not just respond to scandals. Using Prezly, they infor...med the press about projects and business updates. This helped skeyes control their brand narrative and reach stakeholders directly. The tool supported their efforts to highlight innovation, safety, and community roles.
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Cowboy secured two funding rounds, totaling €10 million, within 6 months using an unusual PR strategy.

Prezly helped De Lijn, a Belgian public transport company, improve its communications workflow. Tom, the spokesperson, struggled with sharing visuals and managing contacts across different tools. Pre...zly made it easy to send mobile-friendly emails and manage contacts in one place. The CRM system let Tom track who read and clicked his emails. Now, all local teams use Prezly, making teamwork and coverage easier. Tom says Prezly saves time and gives better feedback on outreach.
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Cowboy secured two funding rounds, totaling €10 million, within 6 months using an unusual PR strategy.

Cowboy used Prezly to manage their PR strategy and announce two funding rounds in six months. They built a custom PR team with two agencies and a freelancer to cover different PR angles. The team use...d Prezly to centralize press releases and streamline communication. Their PR efforts led to widespread media coverage and helped Cowboy secure a €10 million Series A round. The newsroom feature made it easy for stakeholders to access press materials and contacts.
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IKEA Belgium improved stakeholder communication and transparency using Prezly, overcoming previous platform limitations and facilitating better dialogue.

IKEA Belgium improved stakeholder communication and transparency using Prezly, overcoming previous platform limitations and facilitating better dialogue.

Prezly helped IKEA Belgium improve stakeholder communication. Before Prezly, IKEA used three different platforms, making it hard to share stories and visuals. Stakeholders struggled to access informa...tion, and the PR team could not track results easily. With Prezly, IKEA now uses one platform for all stories and media. Sharing visuals is simple, and emails are less cluttered. The PR team can see performance stats in one place and share news on social media with one click.
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Prezly's Coverage feature helps Eneco, a sustainable energy supplier, save time by automating media coverage tracking. Before, Eneco manually reviewed media clippings each morning. Now, coverage is l...ogged automatically and linked to contacts and newsrooms. The system updates author information and adds new journalists to the contact list. Integration with Belga further streamlines the process, making outputs more effective and saving significant time for the PR team.
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Prezly helped Whyte, a corporate affairs agency, solve problems with outdated PR processes. Their old contact database was slow and lacked email and social media features. With Prezly, Whyte centrali...zed their contacts, improved team collaboration, and tracked email engagement. Scheduling emails saved time and reduced stress. Sharing press releases online and on social media amplified their stories and made their PR work more effective.
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Gorik's team improved communication efficiency by using Prezly, reducing delays and simplifying collaboration.

Gorik's team improved communication efficiency by using Prezly, reducing delays and simplifying collaboration.

Prezly helped Sp.a's communications team move away from slow, manual work in Excel and Word. The team struggled to share government news quickly and keep stakeholders updated. Prezly let them create ...and share stories with images, text, and video in one place. They could send updates to the right people with just a few clicks. Email analytics helped them focus on the most important contacts. The team now shares news faster and reaches journalists on social media more easily.
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Prezly helped M&C Communications, a small PR agency, improve their media relations. Before Prezly, they struggled to track engagement and relied on outdated tools. With Prezly, they gained analytics ...to see who opened and clicked their emails. This let them target their outreach better and pitch clients with more confidence. Prezly made the agency look bigger and more sophisticated, helping them compete with larger firms.
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Prezly helped Bravo Group, a global PR agency, solve the problem of press releases with multimedia content getting caught in spam filters. The team needed a way to send engaging press releases with p...hotos and videos to journalists without deliverability issues. With Prezly, Bravo Group could embed images and videos directly in their releases, making it easier for journalists to use the content. The agency now impresses clients with visually rich stories and can track which contacts engage with their campaigns. Clients appreciate the data and improved exposure for their news.
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Prezly hub rooms help oona organize content for journalists. Oona uses hub rooms to group clients by industry and theme. This makes it easy for journalists to find stories. The setup creates a real-t...ime portfolio for pitching new clients. Oona finds hub rooms simple to use and set up. They recommend thinking about the end user when creating hub rooms.
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M&C Communications used metrics to successfully turn a failing PR campaign around.

M&C Communications used metrics to successfully turn a failing PR campaign around.

Two Is A Crowd used Prezly to create a digital press kit, centralizing high-resolution images, videos, and links for easier access by journalists.

Two Is A Crowd used Prezly to create a digital press kit, centralizing high-resolution images, videos, and links for easier access by journalists.

Whyte used Prezly to improve PR processes, saving time and resources, and enhancing media management.

Whyte used Prezly to improve PR processes, saving time and resources, and enhancing media management.

Bravo Group uses multimedia in press releases to keep journalists engaged, ensuring emails avoid spam folders.

Bravo Group uses multimedia in press releases to keep journalists engaged, ensuring emails avoid spam folders.

Estée Lauder's Benelux PR team streamlined multilingual multimedia storytelling and improved communication efficiency using Prezly.

Prezly helps Estée Lauder’s Benelux PR team manage multilingual communications for many brands. The team used to send CDs with images and videos to journalists, which was slow and hard to track. With... Prezly, they now use a central online newsroom for all media assets. This makes sharing news fast and easy in Dutch, Flemish, and French. Team members can upload and send announcements from anywhere. Prezly also shows who reads and downloads stories, improving team collaboration and results.
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Estée Lauder's Benelux PR team streamlined multilingual multimedia storytelling and improved communication efficiency using Prezly.

Prezly helped Crytek turn their newsroom into a digital press kit. Crytek needed a way to organize assets for journalists and partners across many sub-brands. With Prezly, they made all digital asset...s easy to find and share online. The integrated newsroom lets journalists, influencers, and partners access up-to-date stories, bios, and press materials. Using the Prezly API, Crytek centralized their newsrooms and improved SEO. Crytek now has full control over their content and website setup.
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Prezly helped Iceberg Interactive centralize their contact lists. Before Prezly, they used MailChimp and Excel, which made it hard to target campaigns. With Prezly, they can tailor campaigns to speci...fic people and track engagement. The team can see who opened emails and what content interests them. This made their PR work easier and more effective.
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Prezly helped Brussels Airlines improve their PR and internal communications. The team switched from using Outlook and Excel to Prezly’s cloud database. This made it easy to manage contacts and send ...visual press releases. Journalists and bloggers praised the new approach. The team now tracks email engagement and manages employee communications in one place.
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Prezly helped Aviasales unify its PR workflow. Before Prezly, Aviasales used Google Docs and MailChimp, which made teamwork hard. With Prezly, the team keeps all PR tasks in one place. They track cam...paigns, manage contacts, and send press releases easily. Journalists give positive feedback about their press releases. The team now works faster and delivers better stories.
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Prezly helps Jebsen & Jessen Group organize their newsroom with categories. Anthea Ho, corporate communications manager, uses categories to target content for journalists and employees. The 'press re...leases' category is for media contacts, while 'stories' highlight company culture. Each category has its own URL for easy sharing. This structure makes it easier for journalists to find and use content.
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