Real-World Case Studies and Customer Success Stories with PlaybookUX

Candidly used PlaybookUX to speed up user research for their fintech platform. Before, finding the right test users slowed their... design sprints. PlaybookUX let them recruit participants fast and get feedback from real users, not just their own team. Now, Candidly runs more tests and makes better design choices. Their research is faster and fits into every sprint.
Show More..

InvestCloud needed a better way to run unmoderated user research. Their team struggled to find qualified participants and manage multiple... recruiting tools. PlaybookUX gave them a single platform with a large participant pool. The setup was simple and fast. Now, InvestCloud runs studies more often and focuses on insights, not logistics.
Show More..

Dotdash Meredith used PlaybookUX to test product roundup clarity for their digital and print publications. The team ran unmoderated studies... comparing number ratings and star ratings. Participants understood both rating types, so designers used numbers for subsections and stars for main sections. This change freed up space for more content and insights. PlaybookUX helped Dotdash Meredith improve user experience and content presentation.
Show More..

Care. com used PlaybookUX to collect user feedback quickly and improve their online marketplace. They ran surveys and unmoderated tests...to understand why users did not upgrade to premium plans. Insights from both care seekers and providers helped Care.com adjust plan structures and improve the booking interface. These changes led to higher customer satisfaction, more user engagement, and increased bookings. The platform became easier to use and conversion rates went up.
Show More..

Canada Goose used PlaybookUX to test product detail page changes before launch. The UX team ran usability tests, interviews, and... surveys in one platform. They found friction points and learned how customers understood content and accessibility. The team validated design decisions with real customer feedback. PlaybookUX helped them move from research to insight faster, keeping pace with development.
Show More..

GlobalGiving used PlaybookUX to improve their online donation page. They needed fast, actionable insights to boost donation conversions and donor... satisfaction. PlaybookUX enabled unmoderated user testing at scale, helping GlobalGiving gather feedback from a diverse audience. The platform’s analytics revealed pain points and guided targeted changes. As a result, GlobalGiving saw a significant increase in donation conversions and now uses PlaybookUX for ongoing user research.
Show More..

Loblaw Companies Limited uses PlaybookUX to speed up product launches and research. The team recruits customers in hours and runs... usability tests, interviews, and surveys. PlaybookUX helps Loblaw test concepts before launch and analyze results with tags and notes. Video clips and highlight reels help share user feedback with stakeholders. Loblaw’s 200+ person research team relies on PlaybookUX for efficient, flexible research across many brands.
Show More..

8x8 used PlaybookUX to speed up user research and product testing. The platform let design, content, and product teams run... studies on their own. Teams could test prototypes and content quickly, using templates to save time. PlaybookUX made it easy to recruit diverse participants and get feedback fast. Personalized onboarding and support helped 8x8 adopt advanced research methods. This led to faster iteration and empowered more teams to do research.
Show More..