Real-World Case Studies and Customer Success Stories with PathFactory

PathFactory helped AVEVA deliver dynamic personalization for account-based marketing. Before PathFactory, building a landing page took months and required lots... of resources. With PathFactory and Demandbase, AVEVA now creates personalized landing pages for 80+ enterprise accounts in minutes. The team saved over 700 hours building landing pages. PathFactory supports 60% of AVEVA's pipeline and 70% of bookings in 2024.
Show More..

PathFactory helped TrustYou boost revenue by 4. 5 times with its Content Experience Platform. TrustYou's eBook had low engagement and...conversions due to too many forms and barriers. Using PathFactory, TrustYou packaged the eBook with other content in multiple languages and channels, reducing friction. This led to a 476% increase in influenced opportunities and 18% conversion of organic leads. PathFactory made it easy for TrustYou to launch content at scale without heavy development.
Show More..

PathFactory helped Monte Carlo speed up their sales process. Monte Carlo used PathFactory to share content across more channels and... track what buyers liked. They saw a 47% increase in return visitors. Their Product Tour track got over 1,000 form submissions in a year. 35% of visitors looked at more than one piece of content. PathFactory made it easier for Monte Carlo to connect with buyers and get more leads.
Show More..

HG Insights used PathFactory and Marketo to improve their marketing. They wanted to make their campaigns work better. They used... PathFactory to help people find the right content. They used Marketo to manage their emails and leads. This helped them get better results from their marketing. The story shows how these tools can help companies do more with their marketing.
Show More..

PathFactory helped Cisco increase customer adoption by 3. 5 times. Cisco used PathFactory and Eloqua to launch always-on educational content...for new customers. This allowed buyers to self-educate quickly and easily. As a result, Cisco saw a 24% increase in closed-won revenue and over 100,000 highly personalized customer engagements. The solution improved customer retention and renewal rates.
Show More..

PathFactory helped a B2B social commerce SaaS company align sales, marketing, and customer success teams with a new ABM strategy. The company used... PathFactory's content intelligence to track content engagement and identify high-intent prospects. Sales teams received detailed account-level insights, improving outreach and messaging. The results included a 129% increase in pipeline generation, a 57% increase in opportunities created, and a 167% increase in revenue won.
Show More..

PathFactory helped Bazaarvoice improve their ABM strategy with content intelligence. The sales, marketing, and customer success teams used PathFactory to... see which accounts engaged with content and identify high-intent prospects. This data aligned the teams and focused efforts on revenue goals. Bazaarvoice saw a 129% increase in pipeline generation, a 57% increase in opportunities created, and a 167% increase in revenue won.
Show More..

PathFactory helped LG Commercial Displays USA modernize their B2B buyer journey. LG used PathFactory to deliver personalized content experiences and... gain insights into account engagement. The company saw an 85% increase in account engagement and influenced 45% of closed-won deals. Over 300 personalized experiences were created since 2023. PathFactory's analytics gave LG better visibility into buyer journeys and content effectiveness.
Show More..

PathFactory helped Palo Alto Networks deliver personalized content at scale. The marketing team replaced gated landing pages with bingeable content... playlists and automated recommendations. They integrated Demandbase to target buyers by funnel stage and product interest. Results included a 137% increase in form captures, 163% more new visitors, 92% more new accounts, and a 130% rise in engaged sessions. The solution improved customer experience and shortened sales cycles.
Show More..

PathFactory helped Contentsquare align their sales and marketing teams. Contentsquare used PathFactory to get better insights into how prospects engage... with content. The sales team received alerts for highly engaged buyers and could personalize follow-ups. Contentsquare saw a 21.8% increase in visitor binge rate and a 25.5% increase in unique bingers. Over 30,000 unique visitors engaged, with more than half being known visitors. The company improved conversion rates and shortened sales cycles.
Show More..

PathFactory helped Invoca remove barriers in their ABM strategy. Invoca used PathFactory to build ungated content tracks for target accounts.... This let prospects self-educate faster and improved sales and marketing alignment. Invoca saw a 3X increase in content engagement and a 132% increase in average contract value in two years. They also saved 200 hours of web developer time.
Show More..

PathFactory helped Questex move from in-person to virtual events. Questex used PathFactory’s Content Intelligence platform to build resource hubs for... each event. This let them deliver sponsor content in a bingeable format. They saw a 21% binge rate, a 93% increase in views, and a 105% lift in engagement time. Questex also gained more form submissions and better insights for sponsors.
Show More..

PathFactory helped TrustYou boost eBook revenue by 4. 5x. TrustYou used PathFactory Content Tracks to package their Tech Stack Guide...eBook in 5 languages across 9 channels. This new approach removed friction and let visitors self-educate. The result was a 476% increase in influenced opportunities and an 18% conversion rate for organic leads. PathFactory made it easy to set up and share content, driving more qualified pipeline.
Show More..

PathFactory helped Sysdig boost leads by 15%. Sysdig used PathFactory to personalize content journeys and track user behavior. The team... saw a 50% increase in content views and a 25% rise in engagement time. The new strategy made content easy to find and improved demand generation. Sysdig now invests in content that works and quickly adapts to market needs.
Show More..

PathFactory helped Palo Alto Networks boost lead generation by 137%. The company used PathFactory to create bingeable, personalized content experiences.... This reduced friction in the buyer journey and improved engagement. They saw a 163% increase in new visitors and a 130% rise in engaged sessions. The solution also led to a 92% increase in new accounts.
Show More..

PathFactory Playlists helped Nokia reach over 70% of its target account list in a new market. Nokia needed to engage... younger buyers and improve the buying journey. The team used seamless content bundles and engagement-based forms to boost lead generation. PathFactory Analytics gave sales account-specific content data. Nokia saw a 540% increase in engagement time and 15 minutes average engagement for known visitors.
Show More..

PathFactory helped LG boost account engagement by 85%. LG used PathFactory to create over 300 personalized experiences. The platform influenced... 45% of all closed-won deals. LG moved from static PDFs to a modern content intelligence strategy. PathFactory's analytics gave LG better insight into buyer journeys. This led to more revenue and improved customer experience.
Show More..

PathFactory helped Nexthink boost content engagement by 47%. Nexthink used PathFactory to remove form gates for known contacts and track... content engagement. They broke down their ebook into chapters and featured them in content tracks. This led to a 37% increase in average session time and a 38% rise in binge rate. Nexthink now qualifies leads faster and gains better insights into what content works.
Show More..

PathFactory helped Monte Carlo boost lead generation and deal velocity. Monte Carlo used PathFactory to create seamless, personalized content tracks.... This led to a 47% increase in return bingers and over 1,000 form submissions from a single Product Tour track. Organic traffic conversion improved by 62%. The sales team gained real-time content insights, speeding up buyer engagement and conversions.
Show More..

PathFactory helped Invoca triple content engagement from target accounts. Invoca used PathFactory to remove hard-gated content and create bingeable, personalized... content experiences. This new approach supported their ABM strategy and improved sales and marketing alignment. As a result, Invoca saw a 132% increase in average contract value and saved 200 hours per month in web developer time. The solution made it easier for prospects to self-educate and move through the sales funnel faster.
Show More..

PathFactory and Marketo helped HG Insights boost demo request form fill rates by 61%. The team saw a 12x lift... in engagement time and a 3x increase in binge rate. They used PathFactory to create curated content tracks and a simplified demo request form. This improved content experience gave the sales team better tools and saved marketing time. HG Insights gained deeper buyer insights and drove higher engagement with targeted content journeys.
Show More..

PathFactory helped Genesys boost ABM engagement time by 30%. Genesys used PathFactory to align sales and marketing with curated content... playlists. The integration with Salesforce gave sales full visibility into prospect engagement. Prospects now view 90% of assets in content tracks. The binge rate increased to 19.3%. This improved ABM strategy helps Genesys identify and connect with qualified prospects.
Show More..

PathFactory helped Fiix boost win rates by 70%. Fiix used content intelligence to deliver the right content to each buyer.... They bundled assets into bingeable tracks, increasing engagement. The average viewing time reached nearly 5 minutes, and binge rates hit 33%. Deal velocity improved by 24%, and pipeline grew as prospects moved faster through the journey.
Show More..

PathFactory helped Cisco boost customer adoption by 3. 5x using personalized post-sale content. Cisco needed to improve early adoption for...their subscription products. They launched data-driven content tracks with PathFactory and Eloqua. This created over 100,000 personalized engagements. The new strategy led to a 24% increase in closed-won revenue.
Show More..

PathFactory helped Contentsquare align sales and marketing using content intelligence. The team replaced gated reports with real-time engagement insights, improving... lead quality and sales follow-up. Contentsquare saw a 21.8% increase in visitor binge rate and a 25.5% rise in unique bingers. Over 50% of 30,565 unique visitors became known contacts. The solution improved marketing operations and shortened sales cycles.
Show More..

PathFactory helped AVEVA save over 700 hours by automating account-based marketing personalization. AVEVA used PathFactory with Demandbase to build a... scalable system for dynamic content delivery. The team now supports 60% of pipeline and 70% of bookings with this solution. Personalized landing pages for 80+ accounts are created in minutes, not months. This approach set a new standard for enterprise ABM efficiency.
Show More..

PathFactory helped CallMiner boost MQLs by 250% in one year. The team used PathFactory’s content intelligence and Marketo integration to... improve lead scoring and buyer journey insights. Engagement with Learning Center content rose by 36%. Visitors spent 73% more time with content. AI-powered recommendation tracks outperformed manual tracks, driving better results.
Show More..

PathFactory’s Website Tools helped Anthology boost website engagement. Anthology saw an 8.7x increase in average time on site. Page views... rose 3.7x with AI-driven content recommendations. The visitor binge rate jumped 30%. 40% of binge users returned for more visits. PathFactory enabled deeper content insights and a personalized user experience.
Show More..

PathFactory helped Arena Solutions boost ROI by 2,222% in branded campaigns. Arena used PathFactory content tracks to let buyers self-nurture... and find resources faster. This change led to more conversions and demo requests. Arena reached over 20,000 accounts and saw a 246% ROI increase in unbranded campaigns. Buyers who used content tracks requested demos much faster, shortening the sales cycle.
Show More..