Real-World Case Studies and Customer Success Stories with PathFactory

PathFactory helped Palo Alto Networks boost form captures by 137%. The company used PathFactory to deliver personalized, bingeable content experiences.... This replaced gated landing pages and reduced friction in the buyer journey. Integrating with Demandbase, they scaled content recommendations across channels. As a result, they saw a 163% increase in new visitors and a 92% rise in new accounts. Sales cycles shortened and revenue opportunities grew.
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PathFactory helped AVEVA save over 700 hours by automating the creation of personalized landing pages for 80+ enterprise accounts. Before PathFactory, building... a single page took months and required heavy web team involvement. With PathFactory and Demandbase integration, AVEVA scaled account-based marketing and delivered targeted content to key stakeholders. The new system supports 60% of pipeline and 70% of bookings. AVEVA now delivers dynamic, data-driven ABM experiences quickly and at scale.
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PathFactory helped Palo Alto Networks deliver personalized content at scale. The marketing team replaced gated landing pages with bingeable content... playlists. This change led to a 137% increase in form captures and a 163% rise in new visitors. New accounts grew by 92% and engaged sessions increased by 130%. PathFactory's integration with Demandbase enabled targeted, automated content recommendations. The result was improved customer journeys and shorter sales cycles.
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HG Insights used PathFactory and Marketo to get better buyer insights. Their team wanted to see more than just form... fills. They needed to know how people engaged with their content. The old way only showed when someone filled out a form. It did not show what happened next. With PathFactory and Marketo, they learned more about their audience’s behavior and preferences. This helped them nurture prospects and improve engagement.
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Contentsquare used PathFactory to improve sales and marketing alignment. The team wanted to grow qualified opportunities and lower cost per... MQL. Before PathFactory, SDRs lacked insight into how prospects engaged with content. PathFactory gave them better data on content engagement. This helped prioritize outreach and optimize conversion rates.
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TrustYou used PathFactory's Content Intelligence to boost engagement with their Tech Stack Guide eBook. Before, visitors faced barriers like multiple... landing pages and forms, which hurt conversions. After activating their content, TrustYou saw a 4.5X increase in revenue. The solution removed obstacles and made it easier for users to access valuable resources. This led to more downloads and higher conversion rates.
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PathFactory helped Cisco increase customer adoption by 3. 5 times. Cisco wanted to improve adoption rates for its subscription products....They used PathFactory to engage customers after the sale. The goal was to help buyers learn quickly and use products sooner. This led to higher customer engagement and more renewals.
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PathFactory Content Tracks helped Cisco Partner Marketing boost content consumption by 91%. The team unified partner resources, making it easy... for over 400 partners to access videos, guides, and platform logins. This led to a 202% year-over-year increase in engaged audience. The new strategy also drove a 25% conversion rate for partners logging in. Cisco empowered partners to market and sell more effectively with a frictionless content experience.
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PathFactory helped CallMiner boost MQLs by 250% in one year. The team used PathFactory’s content intelligence and Marketo integration to... improve lead scoring and buyer journey insights. They launched a new Learning Center and rolled out an ABM strategy. Engagement with Learning Center content rose by 36%. Visitors spent 73% more time consuming content. AI-powered recommendation tracks outperformed manual tracks, proving the value of automation.
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PathFactory helped Monte Carlo boost lead generation and deal velocity. Monte Carlo used PathFactory to organize content and track engagement.... They saw a 47% increase in return bingers and over 1,000 form submissions from a single Product Tour content track. Organic traffic conversion improved by 62%. The sales team used real-time content data to reach prospects faster. Monte Carlo improved both the quality and speed of conversions.
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PathFactory and Marketo helped HG Insights boost demo request form fill rates by 61%. The integration gave the team deep... insights into content engagement and binge rates. Engagement time increased 12x, and binge rate tripled. Curated content tracks and auto-filled forms saved time and improved the sales process. The new strategy delivered a tailored experience and measurable results.
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PathFactory helped Genesys boost ABM engagement time by 30%. Genesys used PathFactory to align sales and marketing with curated content... playlists. Integration with Salesforce gave the team better visibility into prospect engagement. Prospects now view 90% of assets in content tracks. The binge rate reached 19.3%, showing more prospects consume multiple assets. This improved ABM strategy helps Genesys identify and connect with qualified leads.
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PathFactory helped Contentsquare align sales and marketing using content intelligence. The team replaced gated reports with real-time engagement insights, improving... lead quality and sales follow-up. They saw a 21.8% increase in visitor binge rate and a 25.5% rise in unique bingers. Over 50% of 30,565 unique visitors became known contacts. This led to better marketing operations and shorter sales cycles.
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PathFactory helped Cisco boost customer adoption by 3. 5x through personalized post-sale content. Cisco used PathFactory and Eloqua to create...over 100,000 tailored engagements. This strategy made it easy for new buyers to find and use educational resources. As a result, Cisco saw a 24% increase in closed-won revenue. The new approach improved both customer success and business growth.
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PathFactory helped Cisco Partner Marketing boost their engaged audience by 202%. The team used PathFactory’s Content Tracks to make educational... content easy for partners to find and use. Over 400 partners accessed these unified content bundles. Content consumption rose by 91%. The new approach led to a 25% partner login conversion rate and better use of marketing funds.
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PathFactory helped Genesys boost ABM engagement time by 30%. Genesys used PathFactory to align sales and marketing with curated content... playlists. Integration with Salesforce gave sales teams better insight into prospect engagement. Prospects now view 90% of assets in content tracks and binge rates reached 19.3%. This improved ABM strategy led to more qualified prospect connections.
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PathFactory helped CallMiner boost MQLs by 250% in one year. The team used PathFactory’s content intelligence and Marketo integration to... improve lead scoring and buyer journey insights. Engagement with Learning Center content rose by 36%. Visitors spent 73% more time with content. AI-powered recommendation tracks outperformed manual tracks, driving better results for demand generation and ABM.
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PathFactory helped Monte Carlo boost lead generation and deal velocity. Monte Carlo moved all content into PathFactory playlists for better... targeting. They saw a 47% increase in return bingers and over 1,000 form submissions from a single Product Tour track. Organic traffic conversion improved by 62%. The sales team used real-time content data to reach prospects faster. PathFactory made it easier for buyers to find and engage with content.
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PathFactory and Marketo integration gave HG Insights a 12x lift in engagement time. The team saw a 61% increase in... demo request form fill rates. They also achieved a 3x increase in binge rate for sessions with more than one asset view. PathFactory enabled deeper buyer insights and tailored content journeys. The marketing team saved time and improved sales follow-up with curated content tracks.
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PathFactory helped Contentsquare align sales and marketing using content intelligence. The team replaced gated reports with real-time engagement insights, enabling... smarter lead prioritization. PathFactory's alerts and dashboards improved follow-up and campaign targeting. Results included a 21.8% increase in visitor binge rate and a 25.5% rise in unique bingers. Over 50% of 30,565 unique visitors became known contacts, boosting lead quality and sales alignment.
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Monte Carlo used PathFactory to improve deal velocity. Their team struggled to connect content with lead generation and demo requests.... The manual process made it hard to track what content worked. PathFactory helped them match the right content to the right buyers. This made it easier to see content impact and speed up deals.
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HG Insights used PathFactory and Marketo to improve content engagement. Before, they only saw when leads filled out forms, not... how they interacted with content. By integrating PathFactory, they tracked binge rates and content journeys. They made demo request forms easier and built curated content tracks. This led to a 12x increase in engagement time and a 61% rise in form fills. The sales team also got custom ABM tracks for outreach.
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PathFactory helped Contentsquare align sales and marketing teams. The demand generation team used PathFactory to track content engagement and set... engagement thresholds. This let them prioritize high-intent leads and personalize follow-ups. Contentsquare saw a 21.8% increase in visitor binge rates and a 25.5% rise in unique bingers. Over 50% of 30,565 unique visitors became known contacts, improving lead quality and shortening sales cycles.
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PathFactory helped AVEVA save over 700 hours by automating personalized landing page creation. AVEVA used PathFactory and Demandbase to build... a scalable ABM system. The team now supports 60% of the company’s pipeline and 70% of bookings with this approach. Personalized content delivery is now fast and efficient. The solution lets AVEVA target stakeholders with the right message using LinkedIn and account intelligence.
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PathFactory helped Nexthink boost content engagement time by 47%. Nexthink removed form barriers for known contacts, making it easier for... leads to access content. The team tracked which chapters of their ebook performed best, using this data to deliver more relevant content. They saw a 38% increase in binge rates and a 37% rise in average session time. Nexthink accelerated lead qualification and gained better insights into what prospects wanted.
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TrustYou used PathFactory to promote its Tech Stack Guide eBook. Before, their manual process led to low engagement and few... conversions. With PathFactory, they packaged content into tracks in 5 languages and 9 channels. This made it easy for visitors to access and self-educate. As a result, TrustYou saw a 4.5x increase in eBook revenue and a 476% lift in influenced opportunities. Organic leads converted at 18%.
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PathFactory helped Palo Alto Networks boost form captures by 137%. The team replaced gated landing pages with ungated content playlists.... This made it easier for buyers to find and use information. Engaged sessions rose by 130%. New visitors increased by 163% and new accounts by 92%. The marketing team scaled personalization without adding staff.
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Genesys used PathFactory to improve its account-based marketing. The sales and marketing teams aligned by sharing curated content playlists. PathFactory... integrated with Salesforce to give better insight into prospect engagement. Prospects spent 30% more time engaging with content. 19.3% of sessions included viewing more than one asset. The new approach helped sales find and connect with qualified prospects faster.
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PathFactory helped CallMiner boost MQLs by 250% in one year. The team used PathFactory’s AI-powered content recommendations and Marketo integration... to improve lead scoring and buyer journey insights. CallMiner launched a Learning Center, increasing content engagement by 36%. Visitors spent 73% more time with content. The new strategy made sales calls more informed and effective.
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Monte Carlo used PathFactory to improve content distribution and lead generation. They moved all content into PathFactory playlists, making it... easier for buyers to find and engage with resources. This led to a 47% increase in return bingers and over 1,000 form submissions from their Product Tour track. The sales team gained real-time insights into content engagement. Monte Carlo accelerated deal velocity and boosted conversions with this new approach.
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Cisco used PathFactory and Eloqua to launch data-driven content tracks for new customers. They created an always-on, personalized educational experience.... This helped customers learn at their own pace and adopt products faster. Cisco saw a 3.5x increase in customer adoption. Closed-won revenue grew by 24%. The new strategy improved customer success and business growth.
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PathFactory helped Invoca triple content engagement with target accounts. Invoca used PathFactory to remove barriers in the customer journey and... enable prospects to binge on content. This new approach supported their account-based marketing strategy. As a result, Invoca saw a 132% increase in average contract value in two years. The marketing team also saved over 200 hours of web developer time by building content tracks more efficiently.
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PathFactory helped AVEVA save over 700 hours by automating the creation of personalized landing pages for 80+ enterprise accounts. Before PathFactory, building... a single page took months and required heavy coordination. With PathFactory and Demandbase integration, AVEVA scaled account-based marketing and delivered targeted content to key stakeholders. The marketing team now supports 60% of pipeline and 70% of bookings with dynamic personalization. This shift enabled AVEVA to grow top-tier accounts with fewer resources and greater impact.
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PathFactory helped Cisco increase customer adoption by 3. 5 times. Cisco used PathFactory and Eloqua to launch always-on educational content...for new customers. This allowed buyers to self-educate quickly and easily. As a result, Cisco saw a 24% increase in closed-won revenue and over 100,000 highly personalized customer engagements. The solution improved customer retention and renewal rates.
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HG Insights used PathFactory and Marketo to improve their marketing. They wanted to make their campaigns work better. They used... PathFactory to help people find the right content. They used Marketo to manage their emails and leads. This helped them get better results from their marketing. The story shows how these tools can help companies do more with their marketing.
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PathFactory helped Monte Carlo speed up their sales process. Monte Carlo used PathFactory to share content across more channels and... track what buyers liked. They saw a 47% increase in return visitors. Their Product Tour track got over 1,000 form submissions in a year. 35% of visitors looked at more than one piece of content. PathFactory made it easier for Monte Carlo to connect with buyers and get more leads.
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PathFactory helped TrustYou boost revenue by 4. 5 times with its Content Experience Platform. TrustYou's eBook had low engagement and...conversions due to too many forms and barriers. Using PathFactory, TrustYou packaged the eBook with other content in multiple languages and channels, reducing friction. This led to a 476% increase in influenced opportunities and 18% conversion of organic leads. PathFactory made it easy for TrustYou to launch content at scale without heavy development.
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PathFactory helped Nexthink boost content engagement by 47%. Nexthink removed form gates for known contacts and used PathFactory to track... content engagement. The team broke down an ebook into chapters to increase binge rate by 38%. Average session time rose by 37%. Nexthink now qualifies leads faster and gains better insights into sales readiness.
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PathFactory helped Fiix increase win rates by 70%. Fiix used content intelligence to deliver the right content to each buyer.... They bundled assets into content tracks, letting prospects self-educate. This led to a 24% increase in deal velocity. Fiix saw a 33% binge rate and nearly 5 minutes average viewing time. The team proved content engagement drove more pipeline and revenue.
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PathFactory helped AVEVA save over 700 hours by automating account-based marketing. AVEVA used PathFactory and Demandbase to build a personalization... machine. They scaled from a few accounts to over 80 with dynamic landing pages. This new process supports 60% of AVEVA's pipeline and 70% of bookings. The solution made ABM fast, efficient, and highly personalized for enterprise customers.
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PathFactory helped Arena Solutions boost ROI by 2,222% on branded campaigns. The team used PathFactory content tracks to guide buyers... and shorten the sales cycle. They reached over 20,000 accounts and saw a 246% ROI increase from unbranded campaigns. Buyers requested demos faster, improving pipeline growth. Arena Solutions moved from a static website to a personalized content journey.
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PathFactory helped Fiix increase win rates by 70%. Fiix used content intelligence to deliver the right content to each buyer.... They bundled assets into bingeable tracks and tracked engagement data. This led to a 24% increase in deal velocity and a 33% binge rate. The average viewing time reached nearly 5 minutes, showing strong engagement.
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PathFactory helped Arena Solutions boost ROI by 2,222% on branded campaigns. Arena used PathFactory content tracks to let buyers self-nurture... and find resources faster. This change led to more conversions and demo requests. Arena reached over 20,000 accounts and saw a 246% ROI increase on unbranded campaigns. Buyers who used content tracks requested demos much faster, shortening the sales cycle.
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PathFactory helped AVEVA save over 700 hours by automating account-based marketing personalization. AVEVA used PathFactory with Demandbase to build dynamic... landing pages for more than 80 top accounts. This new process supports 60% of AVEVA's pipeline and 70% of bookings. The solution replaced slow, manual work with fast, scalable ABM experiences. AVEVA now delivers personalized content to enterprise customers quickly and efficiently.
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PathFactory helped Nexthink boost content engagement by 47%. Nexthink used PathFactory to remove form gates for known contacts and track... content engagement. They broke down their ebook into chapters and featured them in content tracks. This led to a 37% increase in average session time and a 38% rise in binge rate. Nexthink gained better lead insights and sped up sales qualification with PathFactory's martech integration.
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Sysdig used PathFactory to improve its content activation strategy during a Marketo transition. The team needed better insight into which... content worked best for different personas. PathFactory helped Sysdig personalize content journeys and track user behavior. This led to a 50% increase in content views and a 15% rise in leads. The new approach also boosted engagement time by 25%.
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PathFactory helped Arena Solutions boost ROI by 2,222% on branded campaigns. Arena used PathFactory content tracks to guide buyers through... a personalized journey. This approach let prospects self-nurture and sped up demo requests. Arena reached over 20,000 accounts and saw a 246% ROI increase on unbranded campaigns. The new strategy shortened the sales cycle and grew their pipeline fast.
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Fiix used content intelligence to improve how they deliver content to buyers. They bundled assets into content tracks, letting prospects... self-educate and move easily through the buyer journey. This approach gave Fiix new data on engagement, like binge rates and viewing times. As a result, Fiix increased their win rate by 70% and deal velocity by 24%. The team now proves content impact with real data, not guesswork.
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PathFactory helped Contentsquare align their sales and marketing teams. Contentsquare used PathFactory to get better insights into how prospects engage... with content. The sales team received alerts for highly engaged buyers and could personalize follow-ups. Contentsquare saw a 21.8% increase in visitor binge rate and a 25.5% increase in unique bingers. Over 30,000 unique visitors engaged, with more than half being known visitors. The company improved conversion rates and shortened sales cycles.
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PathFactory helped Sysdig boost leads by 15%. Sysdig used PathFactory to track content performance and personalize content journeys. The team... saw a 50% increase in content views and a 25% rise in engagement time. The new strategy made it easy to swap content and target buyer personas. Sysdig now qualifies leads better and invests in top-performing assets.
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PathFactory helped Palo Alto Networks boost form captures by 137%. The team used PathFactory’s content intelligence platform to build ungated... content playlists and collections. They integrated with Demandbase for targeted, personalized content delivery. This led to a 163% increase in new visitors and a 92% rise in new accounts. Engaged sessions grew by 130%, improving customer experience and sales alignment.
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PathFactory helped Sysdig boost leads by 15%. Sysdig used PathFactory to personalize content journeys and track content performance. The team... saw a 50% increase in content views and a 25% rise in engagement time. The new omni-channel strategy made content easy to access and improved lead qualification. Sysdig now invests in content that works and quickly adapts to market needs.
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PathFactory helped Cisco boost customer adoption by 3. 5x using personalized post-sale content. Cisco needed to improve early adoption for...their subscription products to drive retention. They used PathFactory and Eloqua to create always-on, data-driven content tracks. This led to over 100,000 personalized engagements. As a result, Cisco saw a 24% increase in closed-won revenue.
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PathFactory helped Palo Alto Networks boost lead generation by 137%. The company replaced gated landing pages with ungated content playlists.... This made it easier for buyers to find and use information. PathFactory’s automated recommendations and Demandbase integration improved targeting. Palo Alto Networks saw a 163% increase in new visitors and a 130% rise in engaged sessions.
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PathFactory helped Palo Alto Networks deliver personalized content at scale. The marketing team replaced gated landing pages with bingeable content... playlists and automated recommendations. They integrated Demandbase to target buyers by funnel stage and product interest. Results included a 137% increase in form captures, 163% more new visitors, 92% more new accounts, and a 130% rise in engaged sessions. The solution improved customer experience and shortened sales cycles.
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LG used PathFactory to improve their B2B buyer journey. They created over 300 personalized content experiences. This led to an... 85% increase in account engagement. PathFactory influenced 45% of LG's closed-won deals. The platform gave LG better insight into which accounts were engaging with their content. LG now uses content intelligence and analytics to drive more deals and understand their buyers.
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LG used PathFactory to modernize its B2B buyer journey. The team created over 300 personalized content experiences. This led to... an 85% increase in account engagement. PathFactory influenced 45% of closed-won deals. LG gained better visibility into content effectiveness and buyer behavior. The solution helped LG deliver technical information and drive pipeline impact.
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PathFactory helped LG boost account engagement by 85%. LG used PathFactory to modernize its B2B buyer journey and track content... effectiveness. The team created over 300 personalized experiences. Content delivered through PathFactory influenced 45% of all closed-won deals. LG used analytics and content intelligence to drive more revenue and improve customer experience.
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PathFactory helped LG Business Solutions boost account engagement by 85%. LG needed to modernize its B2B buyer journey and improve... content effectiveness. They used PathFactory to create a digital experience center and launched account-based marketing with personalized content. Over 300 experiences were created, and content engagement influenced 45% of closed-won deals. LG gained better insights into buyer intent and drove more revenue.
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PathFactory helped LG Commercial Displays USA modernize their B2B buyer journey. LG used PathFactory to deliver personalized content experiences and... gain insights into account engagement. The company saw an 85% increase in account engagement and influenced 45% of closed-won deals. Over 300 personalized experiences were created since 2023. PathFactory's analytics gave LG better visibility into buyer journeys and content effectiveness.
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PathFactory helped Invoca triple engagement from target accounts. Invoca had a long sales cycle and spent too much time on... low-value leads. Their ABM strategy faced barriers that limited content engagement. PathFactory's campaign tools removed these barriers. Target accounts could self-educate and see the value of Invoca’s call analytics. This led to higher engagement and better sales outcomes.
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PathFactory helped Invoca triple content engagement from target accounts. Invoca used PathFactory to remove hard-gated content and create bingeable content... experiences. This change led to a 132% increase in average contract value. The marketing team also saved 200 hours per month by building content tracks faster. The ABM strategy improved sales and marketing alignment and supported business growth.
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PathFactory helped Invoca triple content engagement from target accounts. Invoca used PathFactory to remove hard-gated content and create bingeable, personalized... content experiences. This new ABM strategy led to a 132% increase in average contract value. The marketing team also saved over 200 hours per month in web developer time. PathFactory improved sales and marketing alignment and accelerated the sales cycle.
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PathFactory helped Invoca remove barriers in their ABM strategy. Invoca used PathFactory to build ungated content tracks for target accounts.... This let prospects self-educate faster and improved sales and marketing alignment. Invoca saw a 3X increase in content engagement and a 132% increase in average contract value in two years. They also saved 200 hours of web developer time.
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PathFactory helped Anthology boost website engagement with content intelligence and personalization. Anthology saw an 8.7x increase in average time on... site. They achieved a 3.7x rise in page views using AI-driven content recommendations. Visitor binge rate grew by 30%. PathFactory's tools gave Anthology deep insights and improved user journeys.
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PathFactory’s Website Tools helped Anthology boost website engagement. Anthology saw an 8.7x increase in average time on site. AI-driven content... recommendations led to a 3.7x rise in page views. Visitor binge behavior grew by 30%, with 40% of those users returning. The solution used content intelligence and dynamic forms for a personalized experience.
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PathFactory helped Anthology transform their website with personalized content. Anthology used PathFactory’s Website Tools to deliver dynamic recommendations and analyze... user engagement. This led to an 8.7x increase in average time on site. Page views rose 3.7x with AI-driven content suggestions. Visitor binge rates increased by 30%, and 40% of binge users returned for more content.
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PathFactory helped Nokia reach over 70% of its target accounts in a new market. Nokia used PathFactory Playlists to deliver... seamless content bundles and boost engagement. The team saw a 540% increase in engagement time and an average of 15 minutes engagement for known visitors. PathFactory Analytics gave sales better data to prioritize prospects. The new strategy improved account targeting and lead generation.
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PathFactory Playlists helped Nokia reach over 70% of its target accounts in a new market. Nokia needed to engage younger... buyers who wanted a better buying experience. The team used PathFactory to deliver seamless content bundles and engagement-based forms. This led to a 540% increase in engagement time and an average of 15 minutes engagement for known visitors. Sales got better data to prioritize warm prospects and drive growth.
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PathFactory helped Nokia reach over 70% of its target accounts in a new market. Nokia used PathFactory Playlists to engage... younger buyers with seamless content bundles. The new strategy boosted engagement by 540% and added 540 hours of asset view time. Sales teams received better data to prioritize warm prospects. The average engagement time for known visitors rose to 15 minutes.
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PathFactory helped Bazaarvoice, a social commerce SaaS company, align sales, marketing, and customer success teams around revenue goals. The company faced... challenges with team alignment before hiring a new Senior Manager, Global ABM. By implementing an ABM strategy and using content intelligence data, Bazaarvoice empowered sales reps with account-specific insights. This approach led to a 129% increase in pipeline growth. The case highlights the impact of content intelligence on ABM success.
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PathFactory helped a B2B social commerce SaaS company align sales, marketing, and customer success teams around revenue goals. The company faced... challenges with team alignment before hiring a new Senior Manager, Global ABM. Using PathFactory, the marketing team built an ABM strategy and provided account-specific content intelligence data to sales reps. This empowered sales to better understand account intent and drive pipeline growth. The result was a 129% increase in pipeline.
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PathFactory helped Bazaarvoice improve their ABM strategy with content intelligence. The sales, marketing, and customer success teams used PathFactory to... see which accounts engaged with content and identify high-intent prospects. This data aligned the teams and focused efforts on revenue goals. Bazaarvoice saw a 129% increase in pipeline generation, a 57% increase in opportunities created, and a 167% increase in revenue won.
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