Real-World Case Studies and Customer Success Stories with PathFactory

PathFactory helped LG Commercial Displays USA modernize their B2B buyer journey. LG used PathFactory to deliver personalized content experiences and gain insights into account engagement. The company... saw an 85% increase in account engagement and influenced 45% of closed-won deals. Over 300 personalized experiences were created since 2023. PathFactory's analytics gave LG better visibility into buyer journeys and content effectiveness.
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PathFactory helped Palo Alto Networks deliver personalized content at scale. The marketing team replaced gated landing pages with bingeable content playlists and automated recommendations. They integ...rated Demandbase to target buyers by funnel stage and product interest. Results included a 137% increase in form captures, 163% more new visitors, 92% more new accounts, and a 130% rise in engaged sessions. The solution improved customer experience and shortened sales cycles.
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PathFactory helped Invoca remove barriers in their ABM strategy. Invoca used PathFactory to build ungated content tracks for target accounts. This let prospects self-educate faster and improved sales... and marketing alignment. Invoca saw a 3X increase in content engagement and a 132% increase in average contract value in two years. They also saved 200 hours of web developer time.
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PathFactory helped Contentsquare align their sales and marketing teams. Contentsquare used PathFactory to get better insights into how prospects engage with content. The sales team received alerts fo...r highly engaged buyers and could personalize follow-ups. Contentsquare saw a 21.8% increase in visitor binge rate and a 25.5% increase in unique bingers. Over 30,000 unique visitors engaged, with more than half being known visitors. The company improved conversion rates and shortened sales cycles.
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Monte Carlo increased deal velocity with PathFactory, achieving a 47% rise in return visitors, over 1,000 form submissions, and 35% visitor engagement with multiple assets.

PathFactory helped a B2B social commerce SaaS company align sales, marketing, and customer success teams with a new ABM strategy. The company used PathFactory's content intelligence to track content ...engagement and identify high-intent prospects. Sales teams received detailed account-level insights, improving outreach and messaging. The results included a 129% increase in pipeline generation, a 57% increase in opportunities created, and a 167% increase in revenue won.
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PathFactory helped Bazaarvoice improve their ABM strategy with content intelligence. The sales, marketing, and customer success teams used PathFactory to see which accounts engaged with content and i...dentify high-intent prospects. This data aligned the teams and focused efforts on revenue goals. Bazaarvoice saw a 129% increase in pipeline generation, a 57% increase in opportunities created, and a 167% increase in revenue won.
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HG Insights used PathFactory and Marketo to improve their marketing. They wanted to make their campaigns work better. They used PathFactory to help people find the right content. They used Marketo to... manage their emails and leads. This helped them get better results from their marketing. The story shows how these tools can help companies do more with their marketing.
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PathFactory helped TrustYou boost revenue by 4.5 times with its Content Experience Platform. TrustYou's eBook had low engagement and conversions due to too many forms and barriers. Using PathFactory,... TrustYou packaged the eBook with other content in multiple languages and channels, reducing friction. This led to a 476% increase in influenced opportunities and 18% conversion of organic leads. PathFactory made it easy for TrustYou to launch content at scale without heavy development.
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PathFactory helped AVEVA deliver dynamic personalization for account-based marketing. Before PathFactory, building a landing page took months and required lots of resources. With PathFactory and Dema...ndbase, AVEVA now creates personalized landing pages for 80+ enterprise accounts in minutes. The team saved over 700 hours building landing pages. PathFactory supports 60% of AVEVA's pipeline and 70% of bookings in 2024.
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PathFactory helped Cisco increase customer adoption by 3.5 times. Cisco used PathFactory and Eloqua to launch always-on educational content for new customers. This allowed buyers to self-educate quic...kly and easily. As a result, Cisco saw a 24% increase in closed-won revenue and over 100,000 highly personalized customer engagements. The solution improved customer retention and renewal rates.
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PathFactory helped Monte Carlo speed up their sales process. Monte Carlo used PathFactory to share content across more channels and track what buyers liked. They saw a 47% increase in return visitors.... Their Product Tour track got over 1,000 form submissions in a year. 35% of visitors looked at more than one piece of content. PathFactory made it easier for Monte Carlo to connect with buyers and get more leads.
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PathFactory helped Questex move from in-person to virtual events. Questex used PathFactory’s Content Intelligence platform to build resource hubs for each event. This let them deliver sponsor content... in a bingeable format. They saw a 21% binge rate, a 93% increase in views, and a 105% lift in engagement time. Questex also gained more form submissions and better insights for sponsors.
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