Advertising Creative for Brands and their Agencies
Consumer Electronics Case Studies and Success Stories with PadSquad
CASE STUDY Best Buy
PadSquad used interactive video ads for Best Buy's 2022 holiday campaign. The goal was to boost interest and purchase intent for featured products. The campaign used six video ad formats with interac...tive elements like product cards and carousels. Website traffic was 3 times higher than the industry benchmark. Engagement rate was 2.5 times higher. Brand preference increased by 16 points over competitors.
PadSquad used its Colorizer interactive ad format to help HP promote the Print, Play & Learn platform. HP wanted to engage parents and families with a creative mobile experience beyond static banners.... PadSquad launched the Colorizer in less than a month, letting parents color printable designs on their devices. The campaign achieved a 6x higher engagement rate than PadSquad’s benchmark. Parents restarted the experience over 1,000 times, showing strong interest and interaction.
Hospitality Case Studies and Success Stories with PadSquad
CASE STUDY Celebrity Cruises
PadSquad used high impact creative ads for Celebrity Cruises. They used four rich media formats to show premium cruise experiences. The ads targeted Cultural Indulgers with audience and contextual ta...rgeting. The campaign doubled the site visit rate compared to Celebrity Cruises' benchmark. It also drove a 25-point lift in consideration. Three out of four people were more likely to book after seeing the ads.
PadSquad used high impact creative ads and precise targeting for Celebrity Cruises. The campaign used four rich media formats to show premium cruise experiences. Ads targeted 'Cultural Indulgers' wit...h audience and contextual targeting. The campaign doubled the site visit rate compared to benchmarks. It also drove a 25-point lift in consideration, with 3 out of 4 viewers more likely to book after seeing the ads.
PadSquad helped a Southern California resort & casino run a multicultural digital campaign. The campaign used high impact, in-language creative in six languages to reach new audiences. Geo-targeting ...and interactive ads increased engagement. The campaign led to a 65% increase in unaided brand recall, 1.2 million new visits, a 5% increase in casino play, and a 17% increase in hotel bookings. Spa treatments also rose by 43%.
CASE STUDY Amelia Island Convention & Visitors Bureau
PadSquad helped the Amelia Island Convention & Visitors Bureau run a winter campaign to attract leisure travelers from the northeast. They used weather-triggered mobile ads with rich media to show wa...rm beach escapes. The campaign achieved a 5x higher engagement rate than benchmarks. Visits to Amelia Island from the targeted region increased by nearly 60% in Q1 2022 compared to Q1 2021. The campaign set records for visitation and exceeded business goals.
Retail Case Studies and Success Stories with PadSquad
CASE STUDY The Home Depot Pro Services
PadSquad used its Brandscape high-impact ad format for The Home Depot Pro Services. The goal was to drive website visits with engaging, interactive ads across mobile, desktop, and tablet. PadSquad's ...creative team built custom ads with animation and a persistent call-to-action banner. The campaign achieved a 98% higher click-through rate on mobile and a 560% higher rate on desktop compared to benchmarks. The format continues to deliver strong CTR results for similar campaigns.
Food & Beverages Case Studies and Success Stories with PadSquad
CASE STUDY The Coffee Bean & Tea Leaf
PadSquad helped The Coffee Bean & Tea Leaf promote three holiday drinks with a shoppable ad campaign. The campaign used PadSquad's high impact Reel format to show the drinks and let shoppers swipe to... see more. A clear \'Order Now\' button encouraged people to visit stores. The ad beat engagement rate benchmarks by 8 times and exposure time by 2.8 times. Interactive features helped get more attention during the busy holiday season.
PadSquad used its Slide-to-Reveal ad format for Aidells. Aidells wanted to make at-home meals more exciting using their chicken sausage. PadSquad created a rich media campaign with playful before and... after ads. The ads targeted home cooks and ran on recipe and meal prep content. The campaign had an engagement rate 6 times higher than PadSquad’s benchmark. Viewability was 29% higher than Aidells’ goal.
PadSquad's high impact rich media ads helped the American Dairy Association reach Gen Z college students. The campaign used interactive ads to promote easy dorm room dairy recipes. Students clicked t...o see full-screen recipe videos and visit SavorRecipes.com. The campaign achieved a 2.86% engagement rate. Site traffic to promoted recipes increased by 275% during the campaign.
PadSquad used its high impact Reel format to help The Coffee Bean & Tea Leaf promote three holiday drinks in 2022. The campaign featured interactive ads where shoppers could swipe and enlarge each dr...ink, with a clear call to action to order in stores. The creative drove strong engagement and kept people interested. The ad achieved 8.5 times the usual engagement rate and 2.8 times the normal exposure time.
Government Administration Case Studies and Success Stories with PadSquad
CASE STUDY Washington's Lottery
PadSquad created a custom mobile ad game for Washington's Lottery. The goal was to boost engagement for the 'Imaginations Unite' campaign. PadSquad built an 8-bit game called King of the Cul-de-Sac. ...The game let users imagine winning the lottery and play as characters. The campaign got over 54,000 total engagements. 32% of players played more than once.
Consumer Goods Case Studies and Success Stories with PadSquad
CASE STUDY multiple CPG clients
PadSquad used AdCommerce Cart Injection with Click2Cart in mobile ads for CPG brands. The goal was to make shopping easier by adding an 'Add to Cart' button in the ad. 70% of grocery shoppers said th...ey are more likely to buy from an ad with this feature than from a website. 75% of these shoppers said this is their favorite way to shop. Shoppers rated the convenience 10 points higher than shopping on a big box store site. The feature gave shoppers a better brand experience and made shopping feel easier.
PadSquad used its Swell ad format for Titleist to help golfers find the AVX ball. The goal was to create a high-impact, viewable ad that stands out. The Swell format increased click-through rates by ...200% over the IAB standard unit. Creative performance lifted by 40% compared to behavioral targeting. The campaign achieved over 75% viewability and became the top media placement for Titleist.
PadSquad used Shop’spiration Cards to help a CPG Food client reach families with kids. The goal was to boost awareness and engagement for a new kid-friendly product line. PadSquad created interactive... ad cards that let parents explore product shapes and flip cards for more info. The campaign increased reach and brand lift. Shop’spiration Cards delivered a 298% higher engagement rate, 4 times PadSquad’s usual benchmark.
PadSquad helped Stella + Chewy's boost awareness for their raw pet food using AR-driven ads. The campaign let pet parents create and share photos with custom frames. PadSquad targeted pet owners on p...et-related sites. The campaign had a 7% engagement rate. Brand awareness grew by 2 points, aided awareness by 18 points, and purchase intent by 21 points.
PadSquad used its high-impact mobile ad format to help Purina launch Savory Centers. The campaign aimed to raise awareness and encourage shoppers to try the new cat food. PadSquad's interactive carou...sel let users explore all four flavors. The campaign reached over 17 million cat owners. It achieved a 33% engagement rate, 11,000 hours of creative engagement, and over 75% viewability.
Restaurants Case Studies and Success Stories with PadSquad
CASE STUDY McDonald's
PadSquad helped McDonald's run the Fry-Yay campaign using high impact display and digital video ads. The campaign used mobile gyroscope features so users could shake their phones and see fries fall o...n the screen. Four language versions targeted Asian audiences in different regions. In Southern California, fry sales grew by 8% year-over-year. In D.C. and Baltimore, fry sales increased by 7%. The campaign engagement rate was 7% above benchmark, and average time spent was 36% higher than benchmark.
PadSquad created rich media ads for McDonald's to celebrate Black Music Appreciation Month. The campaign used interactive story-style ads to teach about Black music history. The ads targeted African ...American audiences in Southern California and D.C./Baltimore. Average exposure times were 14 and 16 seconds, 60% higher than benchmarks. Engagement rates reached 2.3% and 2.5%. The campaign increased awareness and engagement for McDonald's.
Automotive Case Studies and Success Stories with PadSquad
CASE STUDY Kia
PadSquad used high-impact video ads to help Kia promote the new Kia Seltos to Hispanic consumers. Kia wanted to boost awareness and consideration among Hispanic auto buyers. PadSquad created Spanish-...language video ads and targeted them to Spanish speakers. The campaign drove a 14-point lift in brand awareness and a 21-point lift in purchase consideration. All key performance indicators exceeded benchmarks.
PadSquad helped Genesis launch the 'Young Luxury' campaign to reach new car buyers. The campaign used high-impact video and interactive mobile ads to build awareness and drive consideration. Creative... features included 360-degree model views and informational hotspots. The campaign achieved a 400% higher click-through rate than standard creative benchmarks. Total creative exposure time was 75 times greater than typical campaigns.
PadSquad used its ColorSay voice-activated ad unit for Southern California Toyota Dealers. The goal was to boost goodwill and drive interest in the 2023 Tacoma during the holidays. The ad let users s...ay 'Happy Holidays' to activate a festive Tacoma display. The campaign got over 395,000 engagements and a 5x higher engagement rate in San Diego. Tacoma sales in San Diego rose by 4% during the campaign.
PadSquad helped E-Z-GO launch a new brand campaign for their golf carts. The goal was to boost brand awareness and drive more website visits. PadSquad used high impact rich media with interactive fea...tures to show off the golf carts and their lifestyle appeal. The campaign reached over 17 million people, with users spending 17 seconds on average, 1.4 times the benchmark. Engagement and click-through rates were also much higher than industry benchmarks.
CASE STUDY Southern California Toyota Dealers Association
PadSquad's interactive video solution helped the Southern California Toyota Dealers Association promote their new electric bZ4X vehicle. The challenge was to stand out in a crowded EV market and educ...ate consumers. PadSquad used VidStream+ interactive video with product cards to engage viewers and highlight features and promotions. The campaign led to a 33-point lift in purchase consideration and an 85% increase in bZ4X vehicle registrations in Southern California during the campaign.
