Real-World Case Studies and Customer Success Stories with PadSquad

PadSquad helped Ben & Jerry's launch interactive video ads for new Sundae flavors. The campaign used VidStream+ End Frame and... Drag to Reveal formats. These ads let people interact with the brand and discover flavors in a fun way. Ben & Jerry's saw a 148% higher click-through rate than the industry benchmark. Brand consideration rose by 35 points. The likelihood to try new flavors increased by 39%.
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PadSquad helped The Coffee Bean & Tea Leaf promote three holiday drinks in 2022. The campaign used a dynamic Reel... ad format to showcase specialty beverages. Shoppers could swipe and enlarge drinks, with a clear call to action to order in stores. The interactive ad achieved 8.5 times the average engagement rate. Exposure time was 2.8 times higher than benchmarks.
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PadSquad used its Slide-to-Reveal ad format for Aidells. The campaign targeted home cooks with creative ads showing how to use... Aidells chicken sausage. Engagement rate was 6 times higher than PadSquad’s benchmark. Viewability increased by 29% over Aidells’ goal. The campaign ran for 90 days and focused on recipe and meal prep content.
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PadSquad helped The Coffee Bean & Tea Leaf promote three holiday drinks with interactive ads. The campaign used PadSquad's Reel... format to let shoppers swipe and view drinks in full screen. A clear "Order Now" call to action drove people to stores. The ad beat engagement rate benchmarks by 8 times. Exposure time was 2.8 times higher than average. Interactive creative kept shoppers interested during the holidays.
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PadSquad helped the American Dairy Association North East reach Gen Z on college campuses. Savor Recipes used interactive rich media... ads to promote dairy-forward recipes. The campaign achieved a 2.86% engagement rate. Site traffic to SavorRecipes.com rose by 275%. Media metrics were 85% higher than standard banners from the previous year.
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PadSquad's Swell ad format helped Titleist launch the AVX golf ball campaign. The interactive ad responded to user scrolls, expanding... to show more of the Titleist story. The campaign aimed to engage busy professionals and golfers with a standout, high-viewability ad. The Swell unit achieved a 200% higher CTR than standard IAB units. Creative performance lifted by 40% over behavioral targeting. The campaign's media placement ranked #1, beating top endemic placements.
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PadSquad used its AdCommerce Cart Injection feature in mobile ads for CPG brands. The goal was to test if adding... an 'Add to Cart' button would help shoppers. 70% of grocery shoppers said they were more likely to buy from ads with this feature. 75% said it was their preferred way to shop. Shoppers rated the convenience 10 points higher than shopping on a big box store website. The feature led to a more positive brand experience.
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PadSquad used its Shop'spiration Cards ad format for a CPG Food client. The goal was to engage families with kids... and boost awareness of a new product line. The interactive cards let parents explore product shapes with touch and swipe actions. The campaign achieved a 298% higher engagement rate, four times PadSquad’s usual benchmark. Brand lift and reach increased, as measured by Kantar Millward Brown.
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PadSquad used high-impact mobile ads to help Purina launch Savory Centers. The campaign targeted cat owners in grocery aisles. PadSquad's... "Press & Hold" ad let users interact and see different flavors. The campaign reached over 17 million cat owners. Engagement rate hit 33% with more than 11,000 hours of creative engagement and over 75% viewability.
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PadSquad helped Stella + Chewy's boost brand awareness with an AR-driven ad campaign. The campaign let pet parents capture and... share photos with their pets using colorful frames. It reached pet owners on pet-related websites and encouraged social sharing. The campaign achieved a 7% engagement rate. Brand awareness rose by 18 points, and purchase intent increased by 21 points.
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Genesis wanted to reach young car buyers with their new "Young Luxury" platform. They worked with PadSquad to launch a... mobile-first campaign using interactive video ads. The campaign used 360-degree views and hotspots to highlight car features. Engagement was measured by creative interactions and click-through rate. The campaign achieved a 400% higher CTR than standard benchmarks and 75 times more creative exposure time.
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PadSquad's interactive video format helped Southern California Toyota Dealers Association boost awareness for the new bZ4X electric vehicle. The campaign used... digital video with interactive product cards to engage viewers and highlight car features and promotions. This approach led to a 33-point lift in purchase consideration. Vehicle registrations for the bZ4X rose by 85% during the campaign. Toyota ranked as the top choice brand among consumers in the region.
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PadSquad created Spanish-language video ads for Kia to reach Hispanic consumers. The campaign aimed to boost awareness for the Kia... Seltos. PadSquad targeted Spanish speakers with high-impact video formats. All key metrics beat industry benchmarks. Kia saw a 14-point lift in brand awareness and a 21-point lift in purchase consideration.
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PadSquad's voice-activated ad unit, ColorSay, helped Southern California Toyota Dealers boost holiday engagement. The campaign used a "Happy Holidays" voice... command to activate a festive Tacoma ad. Over 395,000 total engagements were recorded. The San Diego market saw engagement rates nearly 5x the benchmark. Tacoma sales rose 4% in San Diego during the campaign.
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PadSquad helped E-Z-GO launch a new brand campaign using high impact rich media. The campaign aimed to boost brand awareness... and drive website traffic for E-Z-GO golf carts. Interactive slide-to-reveal ads let users explore product features and lifestyle scenes. The campaign reached over 17 million people, with users spending 1.4x longer than average. Engagement and click-through rates were both well above benchmarks.
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PadSquad helped Celebrity Cruises boost site visits and brand consideration. The campaign used four rich media ad formats to showcase... premium cruise experiences. Ads targeted "Cultural Indulgers" with audience and contextual targeting. Site visit rates doubled compared to benchmarks. Consideration for Celebrity Cruises rose by 25 points. Three out of four viewers were more likely to book after seeing the ads.
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PadSquad powered a weather-triggered mobile campaign for Amelia Island Convention & Visitors Bureau. The campaign targeted leisure travelers in northeastern... states, promoting Amelia Island as a warm getaway. Engagement rates were 5 times higher than benchmarks. Visits from the targeted region increased by 60% in Q1 2022. The campaign set new records for visitation and exceeded business goals.
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PadSquad helped Pechanga Resort Casino boost bookings and visits with a multicultural digital campaign. The campaign used high-impact video and... rich media in six languages. Dynamic creative optimization targeted different audience segments in real time. The campaign drove a 65% increase in unaided brand recall and a 17% rise in hotel bookings. Over 1.2 million new visits to the resort were recorded.
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PadSquad helped Celebrity Cruises boost brand consideration using high impact rich media ads. The campaign targeted "Cultural Indulgers" with interactive... formats like Press & Hold and Reel. Ads drove a site visit rate 2x higher than the brand's benchmark. Consideration for Celebrity Cruises rose by 25 points. Three out of four viewers became more likely to book after seeing the ads.
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PadSquad helped Best Buy boost holiday sales with interactive video ads. The campaign used six creative video formats, including product... cards and carousels, to highlight limited-time deals. Shoppers could easily discover and buy products online. The ads drove website traffic 3x above industry benchmarks. Engagement rates were 2.5x higher, and brand preference rose by 16 points over competitors.
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PadSquad helped HP promote its Print, Play & Learn platform with interactive mobile ads. The "Colorizer" format let parents color... printable designs on their devices. This creative approach drove engagement rates 6x higher than PadSquad’s benchmark. Parents restarted the experience nearly 1,000 times. The campaign boosted awareness for HP’s printing services and platform.
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PadSquad helped McDonald's celebrate Black Music Appreciation Month with rich media ads. The campaign used interactive story-format ads to educate... audiences about Black musicians and music history. Ads featured clickable bubbles and a Vevo playlist integration. The campaign achieved 60% higher exposure time than benchmarks. Engagement rates reached up to 2.5% in key regions.
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PadSquad ran the Fry-Yay campaign for McDonald's using interactive mobile ads. The ads used gyroscope features and in-language creative to... engage Asian audiences. In Southern California, fry sales rose 8% year-over-year. D.C. and Baltimore saw a 7% increase in fry sales. Engagement rates were 7% above benchmark, and time spent was 36% higher than average.
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PadSquad used its Brandscape ad format for The Home Depot. The goal was to drive visits to the retailer's website... with engaging, interactive ads across devices. The creative team built a custom animation that framed the screen and then left a banner for calls to action. The campaign achieved a 98% higher CTR on mobile and 560% higher CTR on desktop compared to benchmarks. The format continues to deliver strong results for click-through rate campaigns.
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PadSquad created a custom mobile game for Washington's Lottery. The game used rich media and gamification to boost engagement with... the "Imaginations Unite" campaign. Players navigated a fun 8-bit world inspired by lottery winnings. The campaign drove over 54,000 total engagements. 32% of users played more than once, and 24% finished the game.
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