Results reported in published case studies.
Washington's Lottery
Government Administration · Medium
PadSquad created a custom mobile game for Washington's Lottery. The game used rich media and gamification to boost engagement with the "Imaginations Unite" campaign. Over 54,000 people in...
PadSquad created a custom mobile game for Washington's Lottery. The game used rich media and gamification to boost engagement with the "Imaginations Unite" campaign. Over 54,000 people interacted with the game. 32% played more than once. 24% finished the game. The campaign helped increase awareness and retention for the lottery brand.
Stella & Chewy's
Consumer Goods · Medium
7% engagement
PadSquad helped Stella & Chewy's run an AR-driven campaign for pet parents. The campaign let users capture and share photos with their pets using custom frames. It reached pet owners on p...
PadSquad helped Stella & Chewy's run an AR-driven campaign for pet parents. The campaign let users capture and share photos with their pets using custom frames. It reached pet owners on pet-related websites. The campaign achieved a 7% engagement rate. Brand awareness rose by 18 points, and purchase intent increased by 21 points.
Southern California Toyota Dealer Association
Automotive · Large
PadSquad used a voice-activated ad unit for Southern California Toyota Dealer Association. The campaign aimed to boost goodwill and drive purchase intent for the 2023 Tacoma. Over 395,000...
PadSquad used a voice-activated ad unit for Southern California Toyota Dealer Association. The campaign aimed to boost goodwill and drive purchase intent for the 2023 Tacoma. Over 395,000 people engaged with the ad. The San Diego market engagement rate was nearly five times the benchmark. Tacoma sales in San Diego rose by 4% during the campaign.
Purina
Consumer Goods · Very Large
33% engagement
PadSquad used its “Press & Hold” mobile ad format to help Purina launch Savory Centers. The campaign targeted cat owners in grocery aisles, letting them interact with an ad carousel to ex...
PadSquad used its “Press & Hold” mobile ad format to help Purina launch Savory Centers. The campaign targeted cat owners in grocery aisles, letting them interact with an ad carousel to explore four flavors. Over 17 million cat owners saw the ads. The campaign achieved a 33% engagement rate and more than 11,000 hours of creative engagement. Viewability exceeded 75%.
Kia
Automotive · Very Large
PadSquad created Spanish-language video ads for Kia to reach Hispanic consumers. The campaign targeted Spanish speakers on both Spanish and English content. Kia saw a 14-point lift in bra...
PadSquad created Spanish-language video ads for Kia to reach Hispanic consumers. The campaign targeted Spanish speakers on both Spanish and English content. Kia saw a 14-point lift in brand awareness among adults 35-54. The Vvital ad unit drove a 21-point lift in purchase consideration. All key performance indicators exceeded benchmarks.
HP
Consumer Electronics · Very Large
6x engagement rate than PadSquad’s benchmark
PadSquad helped HP promote its Print, Play & Learn platform with interactive mobile ads. The "Colorizer" format let parents color printable designs on their phones. This creative ad drove...
PadSquad helped HP promote its Print, Play & Learn platform with interactive mobile ads. The "Colorizer" format let parents color printable designs on their phones. This creative ad drove a 6x higher engagement rate than PadSquad’s benchmark. Parents restarted the experience over 1,000 times. The campaign boosted awareness and engagement for HP’s printing services.
