PadSquad: Product updates, Customer stories, and Insights | 2026 Cuspera

PadSquad used its Slide-to-Reveal ad format for Aidells. Aidells wanted to make at-home meals more exciting using their chicken sausage. PadSquad created a rich media campaign with playful before and... after ads. The ads targeted home cooks and ran on recipe and meal prep content. The campaign had an engagement rate 6 times higher than PadSquad’s benchmark. Viewability was 29% higher than Aidells’ goal.
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PadSquad used its high-impact mobile ad format to help Purina launch Savory Centers. The campaign aimed to raise awareness and encourage shoppers to try the new cat food. PadSquad's interactive carou...sel let users explore all four flavors. The campaign reached over 17 million cat owners. It achieved a 33% engagement rate, 11,000 hours of creative engagement, and over 75% viewability.
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PadSquad created rich media ads for McDonald's to celebrate Black Music Appreciation Month. The campaign used interactive story-style ads to teach about Black music history. The ads targeted African ...American audiences in Southern California and D.C./Baltimore. Average exposure times were 14 and 16 seconds, 60% higher than benchmarks. Engagement rates reached 2.3% and 2.5%. The campaign increased awareness and engagement for McDonald's.
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PadSquad helped a Southern California resort & casino run a multicultural digital campaign. The campaign used high impact, in-language creative in six languages to reach new audiences. Geo-targeting ...and interactive ads increased engagement. The campaign led to a 65% increase in unaided brand recall, 1.2 million new visits, a 5% increase in casino play, and a 17% increase in hotel bookings. Spa treatments also rose by 43%.
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PadSquad helped the Amelia Island Convention & Visitors Bureau run a winter campaign to attract leisure travelers from the northeast. They used weather-triggered mobile ads with rich media to show wa...rm beach escapes. The campaign achieved a 5x higher engagement rate than benchmarks. Visits to Amelia Island from the targeted region increased by nearly 60% in Q1 2022 compared to Q1 2021. The campaign set records for visitation and exceeded business goals.
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PadSquad used high impact creative ads for Celebrity Cruises. They used four rich media formats to show premium cruise experiences. The ads targeted Cultural Indulgers with audience and contextual ta...rgeting. The campaign doubled the site visit rate compared to Celebrity Cruises' benchmark. It also drove a 25-point lift in consideration. Three out of four people were more likely to book after seeing the ads.
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